drupal deployments in the global 2000
TRANSCRIPT
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Tom EricksonCEO, Acquia
@tom_eric
Drupal in the Global 2000
Accelerate Business Agility with
Open Source Drupal
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• Disparate systems
• Duplication of content
• Static content
• High cost to manage
• Not scalable
A
BROKEN
WEB
Custom
CMS
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A Wide Range of Web Needs[s
ca
le]
[complexity & longevity]
Corporate
Sites
Product
Sites
“Marketing”
Sites
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where cost and speed to
market are both critical
factors, open source
software can play a key
role in helping
organizations develop the
capabilities they need to
achieve high performance
quickly and at reduced
cost
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• From self-contained, page-centric applications to
content services frameworks
• Modular, flexible architecture to support rapid
application development
• RESTful services - core infrastructure of the Web
to Content Services
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Content
Services
Delivery is
Drupal’s
Competitive
Advantage
“Good support for „placeless‟
delivery and reuse of richly tagged
content” Real Story Group
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Assembled Web
ExperiencesArchitecture to rapidly “assemble” experiences from
building-blocks instead of code sites from scratch.
Drupal core Drupal + recommended
modules
Solution
Distributions
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Web Experience
Management
Unified Web Experience
Commerce
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Enable Sales through Rich Content
Build rich, immersive content experiences (brand boutiques, segment stores)
and enable in-line social features and commerce functions
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Create Context Aware Mobile Experiences
Use location services to deliver relevant information across device platforms
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Connect with Customers through Social CRM
Provide rich,
social support
experiences
and recognize
loyal customers
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Product Development Communities
Build value in your partner ecosystem
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Gamification
Increase Customer Engagement
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Offer Superior Customer Service
Reduce support costs while increasing customer satisfaction
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360 Degree View of the Customer
Engage,
reward and
develop rich
behavioral
graphs
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Act Global, Think Local
Innovate faster and more frequently
Multi site, multi language
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External and Internal
9
Communications
blocks
Tools
Feedback/ratings
HR To Do‟s
Learning
Multimedia
eMail access
Rotating banners
Personalized!
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Corporate Standard
Uniform branding, single tech skill set, massive savings
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Predominance5
11
86
3
130
2
of the Big 6 US media companies
of the top 18 US media brands
of the top 100 universities worldwide
of the top 4 global music companies
nations using Drupal for gov‟t websites
largest global pharmaceutical companies
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Media Entertainment Public Sector Higher Ed
Some of the Bunch
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High Tech Pharma / Healthcare Financial Services Others
More of the Bunch
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Truly Agile Marketing
February 2012 March 2012 April 2012
Pinterest hits
10M unique visitors
New Drupal module
created for website
Users “pinned” images
15 Drupal sites go live
with
Pinterest integration
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Drupal
Measurement and reporting
Social
FB/TwitterPrimary
site
campaign
Video
portalMobile
application
Community
site
Rich media assets User generated
contentMarketing
automation
CRM Feeds
Integration with Best-of-Breed Tools
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Better Approach
Ex. 1: Traditional Product
Development CycleEx. 2: Networked Collaboration,
Continuous Innovation
Project A
De
sig
n
Sp
ecs
Re
q‟ts
Te
st &
Re
lea
se
Co
din
g
De
sig
n
Sp
ecs
Re
q‟ts
Project A
Project C
Project B
Project D
Project Etime
effort
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TailoredContent “components”
..that can be arranged
for varying contexts .... for all form factors.
A.Comments
B.Ratings
C.Video Player
D.Personalized Content
E.Related Links
F.Advertising
G.Share
H.Tags
I.Download
J.Learn More
K.RSS Feed
Campaign 1
Campaign 2
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Fastest time to market for web projects
Open approach drives greater ROI
Best of breed ecosystem
Our Community. Your Platform.
Purpose built for engagement
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Situation• Hundreds of websites
• Dozens of CMS‟s
• Using Drupal in one division,
multiple sites
• Global evaluation process
• Oracle Fatwire
• Salesforce
• DNN
Result• Selected Drupal as their global
Web platform
• Building mobile brand sites in 1/4
of time of proprietary system
• Can build new sites in half the
time it takes for internal
deployment
Efficiently Create & Manage Sites
Global Pharmaceuticals Company