drupal for ngos 1 amnesty.org redesign 22 july 2008
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Drupal for NGOs 1
Amnesty.org redesign
22 July 2008
Drupal for NGOs 2
Amnesty.org redesign
Phase I of Project IMPACT was undertaken to:
Re-architect and redesign http://amnesty.org
Replace the existing content management system
Implement a new constituent relationship management system (a centralized member and supporter database)
Drupal for NGOs 3
Amnesty.org redesign
The redesigned site:
Is available in English, French, Spanish and Arabic (and can support additional languages as needed)
Complies with Levels 1 and 2 of the W3C Web Content Accessibility Guidelines for people with disabilities
Complies with current data protection law and privacy legislation
Drupal for NGOs 4
Amnesty.org redesign
The redesigned site:
Has been tested extensively with users A user survey was run and responded to by over 8,000
participants "User journeys" workshops were conducted with dozens of IS
staff and volunteers Designs were usability tested with 15 people in London and 15
more around the world
Drupal for NGOs 5
Amnesty.org redesign
The redesigned site:
Makes website content easy to find; reflects the current industry standards in information architecture and usability
Recognises the diversity of needs and experiences of its users and audiences
Is integrated with Amnesty’s new document management system, Alfresco
Drupal for NGOs 6
Amnesty.org redesign
The redesigned site:
Allows users with no knowledge of HTML to create and edit content and provides content management tools including:
Content translation and publishing workflow and approval processes
Content syndication via RSS (Really Simple Syndication)
Clean URLs for SEO/SEM (Search Engine Optimisation and Search Engine Marketing)
Drupal for NGOs 7
Amnesty.org redesign
The redesigned site:
Provides a user registration and account self-management system capable of storing:
User profile and preference information (e.g. topics of interest, desired method(s) of communications)
User group information
Drupal for NGOs 8
Amnesty.org redesign
The redesigned site:
Provides online fundraising and reporting tools
Provides support for email blasting, list management, segmentation and tracking
Provides support for advocacy tools such as online letter writing
Drupal for NGOs 9
Amnesty.org redesign
