drupalcon amsterdam 2014 - between structure and flexibility: drupal for marketeers
DESCRIPTION
DrupalCon Amsterdam 2014 - Between structure and flexibility: Drupal for Marketeers Presentation by Jan LemmensTRANSCRIPT
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between structure and flexibility Drupal for Marketers
Jan Lemmens
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“our website runs so slow”
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“this WYSIWYG
thing breaks our website”
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“this system is so hard to
use”
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“We need a greenhouse so we can grow our crops faster.”
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what? why?""
how?
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strategy
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project stakeholders less involved but still important!
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Drupal is a product, not a solution.
framework
commerce
content publishing engagement
community
social
Drupal
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little focus on webmaster experience
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the CMS should be a tool, not a constraint
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I have a plan
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WYSIWYG
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low semantics low consistency
no reuse not really WYSIWYG
it will break
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so, no WYSIWYG…
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structure flexibility
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expertise at the customer website profile
depends on
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marketing support
www.apple.com/support/mac/ www.apple.com/iphone/
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reuse automation
structure?
consistency accessibility
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flexibility?
requirements change responding quickly creating variations
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components (or death to the Body field)
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easy placement configurable non-technical
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new way of page building
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paragraphs figures
decorators 3
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introduction
figure
paragraph
related content
decorator
table of contents (auto-generated)
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paragraphs
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paragraphs
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figures
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figures
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figures
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decorators
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decorators
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decorators
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demo proven concepts
targeted at specific customers
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modules CKEditor
Display Suite Entity Reference Facebook OAuth Field Collection
Field Group Inline Entity Form
Media Bootstrap
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future?
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experience management focus on marketer
easy to use
Acquia Lift
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inline editing staging content / configuration
Drupal 8
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understanding requirements ease of use is critical
good demo’s during presales
takeaways
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relevant sessions