dry cleaning home delivery business plan
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Table of Contents
9.+ D6ecutive #ummary.....................................................................................................................11hart! Eighlights...........................................................................................................................1
9.9 Fbjectives....................................................................................................................................29.* Gission...........................................................................................................................................2
9.H Ieys to #uccess.........................................................................................................................2*.+ 1ompany #ummary......................................................................................................................2
*.9 1ompany Fwnership................................................................................................................2*.* #tart:up #ummary....................................................................................................................2
1hart! #tart:up..............................................................................................................................3
able! #tart:up...............................................................................................................................3H.+ #ervices.............................................................................................................................................4J.+ Garket Analysis #ummary.........................................................................................................5
J.9 Garket #egmentation..............................................................................................................5able! Garket Analysis................................................................................................................5
1hart! Garket Analysis $ie&.....................................................................................................J.* arget Garket #egment #trategy........................................................................................
J.*.9 Garket 5eeds......................................................................................................................J.H #ervice 'usiness Analysis......................................................................................................
J.H.9 1ompetition and 'uying atterns...............................................................................!2.+ #trategy and mplementation #ummary.............................................................................!
2.9 1ompetitive Ddge......................................................................................................................"2.* Garketing #trategy...................................................................................................................#2.H #ales #trategy............................................................................................................................#
2.H.9 #ales )orecast..................................................................................................................1$
able! #ales )orecast.............................................................................................................1$1hart! #ales Gonthly.............................................................................................................1$
1hart! #ales by Year..............................................................................................................11> + Ganagement #ummary 11
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Table of Contents
1hart! rofit Gonthly.................................................................................................................221hart! rofit Yearly.....................................................................................................................22
=.2 rojected 'alance #heet......................................................................................................23able! 'alance #heet.................................................................................................................23
=.> 'usiness 7atios........................................................................................................................25=.> 'usiness 7atios........................................................................................................................25
able! 7atios.................................................................................................................................25able! #ales )orecast...........................................................................................................................1
able! ersonnel....................................................................................................................................2
able! ersonnel....................................................................................................................................2able! rofit and Loss..........................................................................................................................3able! rofit and Loss..........................................................................................................................3
able! 1ash )low...................................................................................................................................5able! 1ash )low...................................................................................................................................5
able! 'alance #heet...........................................................................................................................!able! 'alance #heet...........................................................................................................................!
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9.+ D6ecutive #ummary
1olumbia 1leaners is a start:up enterprise to be established in Eillsboro, Fregon as a limitedliability company owned by .1. 1opperbeech. he company will provide dry cleaning, laundry,
and garment alterations, offered with regular home pick:up and delivery services. he company
will have a production facility, but will not need a retail shop because of our pick:up and deliveryservice. Eowever, we will need delivery vans, and customer service trained drivers.
1ustomers can choose payment either at the time of each delivery, or by monthly credit cardbilling. At the end of each month we will send statements to each contract customer, itemiMing
service fees and the charge for the service to their credit cards for payment.
he business provides a new door:to:door dry cleaning, laundry, and alteration service in
Eillsboro, F7 and surrounding neighborhoods that will surely attract customer attention.Working customers may find this service is convenient for them and want to try it. f they are
satisfied with the service -uality they will likely become repeat customers. When the patronagehappens continuously, they become loyal customers of the service. hese customers will
recommend 1olumbia 1leaners to their friends and coworkers. As more and more customersuse this service, 1olumbia 1leanersN image is enhanced and we will gain more and more market
share.
#ales forecast gradually increase over the first year and comprise total sales of OH*J,=++. We
project modest net profits the first year. Fur second and third year net profits are e6pected togrow substantially.
1hart! Eighlights
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9.9 Fbjectives
n providing laundry and garment alteration services for customers in the Eillsboro area,1olumbia 1leaners aims to!
Dstablish sustainable business by the end of the first year
Eave first year total sales in e6cess of OH*J,+++
roducing net profits
9.* Gission
We will offer dry cleaning, laundry, and clothing alteration services with free home pickup and
delivery. Fur high -uality and convenience will save time for working customers.
9.H Ieys to #uccess
9. he business is entering the first year of operation, therefore, a comprehensive marketingstrategy will be the key to success of the business.
*. t is important to remember that the target customers have money and want to be provided
high -uality service, therefore, they will only use this service if they are entirely satisfied.H. )urthermore, the hours of operation must be convenient and service completion must be
timely in order that customers are not harried after a long day working.
*.+ 1ompany #ummary
1olumbia 1leaners is a start:up enterprise to be established as a limited liability company in
Eillsboro, F7. he company will provide dry cleaning, laundry, and garment alterations, offeredwith regular home pick:up and delivery services. he company will have a production facility,
but will not need a retail store front because of our pick:up and delivery service. Eowever, wewill need delivery vans and customer service trained drivers. nitially, the production facility will
be rented. 1leaning e-uipment will be leased with accompanying maintenance contracts.
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maintenance and repair of machine breakdown, therefore the optimal solution is leasingmachines. he following machines will be leased!
9 Washer : H; lb capacity, high spin, microprocessor control, electric heat
9 umble dryer : J+ lb capacity, stainless steel drum and gas heated
9 Cry cleaning machine : *2 lb
9 7oller ron J+ 6 9* inch, variable speed and vacuum e6hauster
9 roning table with steaming vacuum board, integral * gallon boiler, iron, water pump and
light
Capital plan:he owner will invest OJ+,+++ in the business. Additional capital for the businessin the amount of O*+,+++ will be borrowed from a bank.
'uying a van, and officePfacilities e-uipment $computer, printer, fa6, telephone instrument,
tables, chairs, shelving, work tables, racks, etc.& and initial leasing of laundry machines!
appro6. O*=,+++
'uying another van in April! O9+,+++ $see the 1ash )low able later in the document&
Loan:Lending plan has to be completed and submitted to the bank > months before starting
the business. Loan will be needed two months in advance. Annual interest of 9+3 has to bepaid on the long:term loans secured with fi6ed assets.
1hart! #tart:up
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Requirements
Start-up Expenses
Legal $1,000Stationery etc. $1,200Brochures $,000Recruitment ! training $1,000"nsurance $#00Rent $1,200tilities $#00Lease% equipment $1,&Expense% equipment $10,000'ther $2,()otal Start-up Expenses $2,000
Start-up *ssets
+ash Require% $10,000Start-up "nentory $2,000'ther +urrent *ssets $0Long-term *ssets $1(,000)otal *ssets $2#,000
Total Requirements $(0,000
H.+ #ervices
1olumbia 1leaners is going to provide the following services for customers with free home pick:up and delivery in the Eillsboro area!
Cry cleaning
Laundry for personal clothes and large items such as blankets, duvets, curtains, etc.
Alteration service
Operations plan
here are two ways for customers to take part in the service. 1ustomers can sign contracts with
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J.+ Garket Analysis #ummary
t is necessary to establish the reasons for choosing the dry cleaning, laundry, and alterationservice before doing the market research and marketing plan. RLaundries and Cry 1leanersrated in the top ten enterprises with the lowest failure rate.R
http!PPwww.mindspring.comPSjimgironePcleanpagePdesire.html
ayment for the service is by cash, check, or credit card.
5o capital stagnancy, receive payment every month, easy to get instant profit.
1apital re-uirement for purchasing commercial laundry e-uipment is minimal, therefore the
risk of this business is low.
his service only re-uires a few staff. #upplies a needed service for customers fre-uent demand $laundry : clean clothes&.
1ustomers use this service as there are few or no alternatives $dry cleaning, carpet
cleaningT&.
he demand for using service is increasing due to changing life styles, incomes, and the
increase in clothing e6penditure.
J.9 Garket #egmentation
1olumbia 1leaners will be primarily targeting customers in the Eillsboro:'eaverton area. We willstart off by offering services to the Eillsboro residents but will also aim at e6tending our service
offering to the residents of nearby towns west of ortland, F7, including 'eaverton, 1edar Eills,igard, and Lake Fswego.
We will be targeting both full:time and part:time employed customers who would value theconvenience of our service. Cemographic research shows that the total population of the
Eillsboro:'eaverton area is about H2+,+++, of which about *2+,+++ are in the labor force. Ff
the later, appro6. **+,+++ are employed full time, *+,+++ are employed part time and the restare unemployed, as summariMed in the table below.
able! Garket Analysis
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1hart! Garket Analysis $ie&
J.* arget Garket #egment #trategy
he table in the previous topic shows estimated percentages of Eillsboro:'eaverton residentsworking full time in *++J, which is a lot higher than that of those working part:time.
Dmployment, income, and KC trends show an increase over the past several years as well.his results in increasing standard of living, which in turn leaves people having less time to do
their housework $including laundry& in Eillsboro. hey are often tired after the whole day ofworking and tend to spend money to hire someone else to do the housework for them.
Goreover, the demand on clothes of these working people $particularly professionals& usuallyincreases proportionately with their income. 'uying more clothes, especially e6pensive clothes,
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also provide laundry and garment alteration services. Eowever, almost none of them, e6cept1onvenient Coor:to:Coor Cry 1leaning, provide the convenience of the door:to:door service.
J.H.9 1ompetition and 'uying atterns
1ompetition in the dry cleaningPlaundry business in the Eillsboro area is not fierce. 7esearch
shows that there are seven dry cleaners in the city of Eillsboro, almost all of them offering thetraditional drop:off service. he only competitor offering the convenience of the door:to:door
service is 1onvenient Coor:to:Coor Cry 1leaning that provides dry cleaning and shoe repair
services. We believe that initially this will be our major local competitor. We also believe that wewill be able to win customers from our regular, drop:off competitors by enhancing the clientsN
peace of mind though a new level of convenience and saving their time.
2.+ #trategy and mplementation #ummary
Evaluation
he following areas will be monitored to evaluate the business performance!
Gonthly and annual sales Gonthly and annual profit
7epeat business
1ustomer satisfaction
he business success will depend on -uality and convenience of the service, customer opinions,
and competitor response.
Optimism
he business provides a new door:to:door dry cleaning, laundry, and alteration service inEillsboro that will surely attract customer attention. Working customers may find this service is
con enient fo them and ant to t it f the a e satisfied ith the se ice - alit the ill
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!orst Case isks
he worst case scenario would be that the business cannot support itself on an ongoing basis.he costs of doing business may be under:estimated, or sales and profit may be less thane6pected, making the business difficult in finance. Goreover, in case of social economic
recession, political changes, or inflation, the business may perform even worse than has beenforecasted.
2.9 1ompetitive Ddge
As the B.#. economy recovers and -uality of life is increases, people tend to spend more time
and money in leisure activities rather than doing their house work. hey prefer that someoneelse does the cleaning work for them. Eillsboro has a population of =+,+++ served by seven dry
cleaning and laundry shops. hese e6isting shops wait for customers to bring their garments inand pick them up later. 1ustomers have to drive cars to town, find parking places, carry their
clothes or large items, such as curtains, blankets, etc. to the shop, and wait to be served. henthey must repeat this boring process when they come to collect their items. Goreover, these
shops are only open from pm, and close on #unday, which are almost the same workinghours of offices most inconvenient for customers especially those with full:time jobs.
'y understanding and addressing this need, our new dry cleaning, laundry and alterationservice will be established, providing door to door service free of delivery charge. We make our
customersN lives simpler by saving them time, and eliminating waiting in -ueues, parkingproblems, forgetting to collect clothes, missing meals, and going home late.
he following is the #WF analysis for 1olumbia 1leaners!
"trengths:
We offer a relatively new, door:to:door service for dry cleaning, and laundry,
providing another choice for customers.
We provide -uick and convenient service in order to save customers time.
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he ability to decrease the fi6ed costs as the sales volume increases.
Threats:
f the business is successful, there will be new competitors who supply the same kind of
service.
5ew technology changes may bring out new family washing machines for dry cleaning.
2.* Garketing #trategy
#lace:Cealing directly with customers, conveniently in the customersN houses in Eillsboro. Weare choosing to not rent a shop in the town center, thereby reducing costs. 1olumbia 1leaners
will receive clothes from and return them to customersN houses. 7e-uests for urgent situationpickups and deliveries will be accommodated, and a nominal fee charged.
#roduct:)ree home pickup and delivery service, coming to customersN houses between > pm :< pm three times per week. We provide convenience and high -uality dry cleaning, laundry, and
alteration services.
#rice:5ormally, new businesses set their initial prices lower than their competitors. nour situation however, the business has higher costs for our delivery service and promotions toincrease customersN awareness and establish our brand name. We will set our prices to match
those of our competitors. he pricing scheme is based on a per service price. Goreover, thebusiness targets working and professional customers who often pay less attention to price than
the -uality and convenience of service. Ielvin 1lancy $in Iotler, *++H& shows that only between
92 and H2 percent of buyers are price sensitive. eople with higher incomes are willing to paymore for features, customer service, -uality, and convenience.
#romotion:
Advertise our new service in the local press, the nternet, public areas such as buses and
train stations shopping centers and supermarkets etc and drop advertising material into
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2.H.9 #ales )orecast
he sales forecast gradually increases over the year *++2 and comprises total sales ofOH*J,=++. Eowever, in the last three months, Fctober, 5ovember and Cecember the sales
remain almost level due to possible seasonal factors. Yearly forecasts are summariMed in the
table below.
able! #ales )orecast
Sales Forecast
ear 1 ear 2 ear
Sales
6ry +leaning $11&,452 $1(1,5&0 $15#,(4Laun%ry $14(,0#5 $20,&0 $12,#4*lteration Serices $22,#25 $25,(# $4,12'ther $0 $0 $0)otal Sales $2,#00 $22,110 $(4,#
6irect +ost o7 Sales ear 1 ear 2 ear 6ry +leaning $1,02# $14,2( $2,#0&Laun%ry $1,40& $15,24 $2(,02*lteration Serices $&,415 $4,4& $11,(2'ther $0 $0 $0
Subtotal Direct Cost of Sales $(,&(2 $&,4 $&0,2(2
1hart! #ales Gonthly
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1hart! #ales by Year
>.+ Ganagement #ummary
he owner of the business will be director and accountant, working full time. A laundry e6pertwill be employed and will be in charge of the operation and the -uality of garment cleaning.
Workers will report the laundry e6pert who reports to the owner.
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>.9 ersonnel lan
hrough consultations with a dry cleaning consultant, the term of reference of a laundry e6pertand workers are prepared. Dmployment information will be advertised in local newspapers. he
laundry e6pert and two part:time workers who have e6perience in laundry work will be
employed.
he laundry e6pert will be in charge of the operation and the -uality of garment cleaning.
Workers will be responsible for cleaning and classifying work and have duty to report daily workto the laundry e6pert. he e6pert has to report their working results and problems to the
director.
wo part:time drivers for picking up and delivering clothes work from 2!H+ pm :
times a week.
he staff should be able to carry out working conditions and re-uirements!
Bnderstand and apply dry cleaning and washing processes
Geet set standards by following instructions Work in hot, humid surroundings
erform the same work continuously
Fvertime may be re-uired during peak seasons such as spring and autumn.
5umber of staff and salary in the period of anuary to Garch *++2!
Description $%o of
people
"alar& per
hour '()
!orking
hours*week
Fwner)ull:
time9 *H J+
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Personnel Plan
ear 1 ear 2 ear
6irector8*ccountant $4,000 $(0,00 $(2,520
Laun%ry expert $2,5&0 $2&,204 $2#,(14
9or:er-1 $11,22 $11,#5 $12,4
9or:er-2 $11,22 $11,#5 $12,4
9or:er- $4,2 $4,4( $5,24#
6rier-1 $,&4 $,(4& $,41&
6rier-2 $,&4 $,(4& $,41&
6rier- $,2#& $,0 $,&12
'ther $0 $0 $0
)otal /eople 4 4 4
Total Payroll $11(,4&0 $121,&( $12#,#&
=.+ )inancial lan
he following topics, the cash flow statement, profit and loss account, and balance sheet havebeen built using forecasted information which is as accurate and realistic as possible. #ales
increase gradually over the 9* months showing the positive trend of sales. 1olumbia 1leaners issteadily gaining market share. Kross profit and net profit rise proportionately to sales revenue.
he financial statements show that the business runs -uite well and achieves e6pected results.
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Start-up *ssets to un% $2#,000
)otal un%ing Require% $(0,000
*ssets
;on-cash *ssets 7rom Start-up $1#,000
+ash Requirements 7rom Start-up $10,000
*%%itional +ash Raise% $10,000
+ash Balance on Starting 6ate $20,000
)otal *ssets $#,000
Lia
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)otal +apital an% Lia
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=.* 'reak:even Analysis
he monthly break:even point of the business is calculated below. As revenue becomes higherthan break:even point, the business starts to harvest the profit. As forecasted, the total
demand on dry cleaning and laundry service continues to rise in the following years therefore,
if the service satisfies its customers, increases new customers and retains customer loyalty, theprofit will continue to go up.
able! 'reak:even Analysis
Break-even Analysis
@onthly Reenue Brea:-een $15,20(
*ssumptionsA
*erage /ercent aria
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=.H rojected 1ash )low
1ash flow increases gradually over the year creating the positive net worth. he first severalmonths of operation will be of critical importance to the survival of the business, and we will be
paying special attention to our cash flows. We plan to purchase one more van in April *++2 to
accommodate for the growing business volumes. nitially, we do not plan to sell on credit, withall of our transactions being cash: or credit card based. We anticipate generating a sufficient
customer base that will allow us to maintain healthy cash balances starting from the middle ofthe first year of operations, as summariMed in the table below.
able! 1ash )low
Pro Forma Cash Flow
ear 1 ear 2 ear
+ash Receie%
+ash 7rom 'perations
+ash Sales $2,#00 $22,110 $(4,#
Su
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Su
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=.J rojected rofit and Loss
he table below outlines our projected profit and loss statements for the first three years ofoperation. n general, the business might meet some difficulties in the beginning months but
after that the business grows as e6pected and produces a small profit at the end of the year. t
is not necessary for the business to gain high profit in the first year. 5evertheless, we aree6pecting to make a small profit the first year. Fur second and third year net profits are
e6pected to grow -uite a bit, as shown below.
1hart! Kross Gargin Gonthly
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1hart! Kross Gargin Yearly
able! rofit and Loss
Pro Forma Profit and Loss
ear 1 ear 2 ear
Sales $2,#00 $22,110 $(4,#
6irect +ost o7 Sales $(,&(2 $&,4 $&0,2(2
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tilities $11,100 $12,000 $1,000
)elecommunications $,400 $(,000 $(,(00
"nsurance $10,200 $11,000 $12,000
/ayroll )axes $0 $0 $0
@aintenance $1,200 $1,(00 $2,000
as $(,2(0 $&,(00 $#,(00
Equipment lease $20,000 $20,000 $20,000
'77ice cleaning $,&00 $,000 $(,000
'ther $12,000 $20,000 $0,000
)otal 'perating Expenses $20(,1&0 $22,( $2&,#&
/ro7it Be7ore "nterest an% )axes $4,444 $1(2,05 $21,#(&
EB")6* $44,44 $1(&,05 $2&,#(&
"nterest Expense $1,5 $1,5 $1,5
)axes "ncurre% $2,(#& $(,1 $#1,5#
;et /ro7it $(#,( $10(,10 $1,4(
et Profit!Sales 1#.&&3 2.5(3 0.(53
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1hart! rofit Gonthly
1hart! rofit Yearly
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=.2 rojected 'alance #heet
he table below shows the balance sheet annual figures for the first three years of operation.)irst year monthly figures are presented in the appendi6.
able! 'alance #heet
Pro Forma Balance Sheet
ear 1 ear 2 ear
*ssets
+urrent *ssets
+ash $4,#52 $15,(& $&5,(4&
"nentory $,004 $(,04( $&,&10
'ther +urrent *ssets $0 $0 $0
)otal +urrent *ssets $44,400 $154,&21 $#&,15&
Long-term *ssets
Long-term *ssets $2(,000 $2(,000 $2(,000
*ccumulate% 6epreciation $,(00 $4,(00 $1,(00
)otal Long-term *ssets $20 (00 $1& (00 $11 (00
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/ai%-in +apital $0,000 $0,000 $0,000
Retaine% Earnings =$2,000> $,( $15,&((
Earnings $(#,( $10(,10 $1,4(
)otal +apital $#,( $1#5,&(( $#,(04
)otal Lia
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=.> 'usiness 7atios
'usiness ratios for the years of this plan are shown below. ndustry profile ratios for1ommercial Crycleaning and Laundry 1ollection and Cistribution Dstablishments, based on the
#tandard ndustrial 1lassification code =*9>.
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Duic: (.(( 12.2( 14.01 1.24
)otal 6e
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%ppendi&
able! #ales )orecast
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Dry Cleaning 0% $4,176 $5,364 $6,156 $8,280 $9,216 $9,720 $10,728 $11,520 $12,456 $12,924 $13,212 $13,140
Lan!ry 0% $6,612 $8,493 $9,747 $13,110 $14,592 $15,390 $16,986 $18,240 $19,722 $20,463 $20,919 $20,805
"lteration Ser#ies 0% $812 $ 1,043 $ 1,197 $ 1,610 $ 1,792 $ 1,890 $ 2,086 $ 2,240 $ 2,422 $ 2,513 $ 2,569 $ 2,555
ther 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
&otal Sales $11,600 $ 14,900 $17,100 $23,000 $ 25,600 $ 27,000 $29,800 $32,000 $ 34,600 $ 35,900 $36,700 $36,500
Diret Cost o' Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Dry Cleaning 12% $501 $644 $739 $994 $1,106 $1,166 $1,287 $1,382 $1,495 $1,551 $1,585 $1,577
Lan!ry 8% $529 $679 $780 $1,049 $1,167 $1,231 $1,359 $1,459 $1,578 $1,637 $1,674 $1,664
"lteration Ser#ies 30% $244 $313 $359 $483 $538 $567 $626 $672 $727 $754 $771 $767
ther $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $1,274 $1,636 $1,878 $2,525 $2,811 $2,965 $3,272 $3,514 $3,799 $3,942 $4,030 $4,008
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able! ersonnel
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Diretor("ontant 0% $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000
Lan!ry e)*ert 0% $2,080 $2,080 $2,080 $2,080 $2,080 $2,080 $2,080 $2,080 $2,080 $2,080 $2,080 $2,080
+orer-1 0% $936 $936 $936 $936 $936 $936 $936 $936 $936 $936 $936 $936
+orer-2 0% $936 $936 $936 $936 $936 $936 $936 $936 $936 $936 $936 $936
+orer-3 0% $0 $0 $0 $936 $936 $936 $936 $936 $936 $936 $936 $936
Dri#er-1 0% $364 $364 $364 $364 $364 $364 $364 $364 $364 $364 $364 $364
Dri#er-2 0% $364 $364 $364 $364 $364 $364 $364 $364 $364 $364 $364 $364
Dri#er-3 0% $0 $0 $0 $364 $364 $364 $364 $364 $364 $364 $364 $364
ther 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
&otal .eo*le 6 6 6 8 8 8 8 8 8 8 8 8
Total Payroll $8,680 $8,680 $8,680 $9,980 $9,980 $9,980 $9,980 $9,980 $9,980 $9,980 $9,980 $9,980
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able! rofit and Loss
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $11,600 $14,900 $17,100 $23,000 $25,600 $27,000 $29,800 $32,000 $34,600 $35,900 $36,700 $36,500
Diret Cost o' Sales $1,274 $1,636 $1,878 $2,525 $2,811 $2,965 $3,272 $3,514 $3,799 $3,942 $4,030 $4,008
ther Costs o' Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
&otal Cost o' Sales $1,274 $1,636 $1,878 $2,525 $2,811 $2,965 $3,272 $3,514 $3,799 $3,942 $4,030 $4,008
/ross Margin $10,326 $13,264 $ 15,222 $ 20,475 $ 22,789 $ 24,035 $ 26,528 $ 28,486 $ 30,801 $ 31,958 $ 32,670 $ 32,492
/ross Margin % 8902% 8902% 8902% 8902% 8902% 8902% 8902% 8902% 8902% 8902% 8902% 8902%
)*enses
.ayroll $8,680 $8,680 $8,680 $9,980 $9,980 $9,980 $9,980 $9,980 $9,980 $9,980 $9,980 $9,980
Mareting(.rootion $150 $150 $150 $200 $200 $200 $200 $200 $200 $200 $200 $200
De*reiation $250 $250 $250 $417 $417 $417 $417 $417 $417 $417 $417 $417
ent $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
tilities $700 $700 $700 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
&eleoniations $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400
nsrane $700 $700 $700 $900 $900 $900 $900 $900 $900 $900 $900 $900
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.ayroll &a)es 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Maintenane $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
/as $250 $250 $250 $500 $500 $500 $500 $500 $500 $500 $500 $500
i*ent lease $1,667 $ 1,667 $ 1,667 $ 1,667 $ 1,667 $ 1,667 $ 1,667 $ 1,667 $ 1,667 $ 1,667 $ 1,667 $ 1,667
''ie leaning 15% $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
ther $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
&o ta l *e ra ti ng )*e nses $ 15 ,3 97 $ 15 ,3 97 $ 15 ,3 97 $ 17 ,6 63 $ 17 ,6 63 $ 17 ,6 63 $ 17 ,6 63 $ 17 ,6 63 $ 17 ,6 63 $ 17 ,6 63 $ 17 ,6 63 $ 17 ,6 63
.ro'it e'ore nterest an! &a)es $5,070 $2,133 $174 $2,811 $5,126 $6,372 $8,865 $10,823 $13,138 $14,295 $15,007 $14,829
&D" $4,820 $1,883 $76 $3,228 $5,542 $6,789 $9,281 $11,240 $13,554 $14,712 $15,424 $15,246
nterest )*ense $164 $164 $164 $164 $164 $164 $164 $164 $164 $164 $164 $164
&a)es nrre! $1,570 $689 $101 $794 $1,489 $1,862 $2,610 $3,198 $3,892 $4,239 $4,453 $4,400
:et .ro'it $3,664 $1,608 $237 $1,853 $3,473 $4,346 $6,091 $7,461 $ 9,082 $9,892 $10,390 $10,266
Net Profit/Sales -3159% -1079% -138% 806% 1357% 1610% 2044% 2332% 2625% 2755% 2831% 2812%
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able! 1ash )low
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash eei#e!
Cash 'ro *erations
Cash Sales $11,600 $14,900 $17,100 $23,000 $25,600 $27,000 $29,800 $32,000 $34,600 $35,900 $36,700 $36,500
S;tota l Ca sh 'ro *erati ons $11,600 $14, 900 $17,100 $23,0 00 $25,600 $27 ,000 $29 ,800 $ 32,000 $ 34,6 00 $35,9 00 $36,700 $36 ,500
"!!itional Cash eei#e!
Sales &a ),
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)*en!itres 'ro *erations
Cash S*en!ing $8,680 $8,680 $8,680 $ 9,980 $9,980 $ 9,980 $9,980 $9,980 $ 9,980 $9,980 $9,980 $9,980
ill .ayents $202 $6,108 $7,526 $8,740 $11,419 $12,029 $12,452 $13,646 $14,418 $15,419 $15,763 $15,995
S;tota l S*ent o n *erati ons $8 ,882 $14, 788 $16,206 $18,7 20 $21,399 $22 ,009 $22 ,432 $ 23,626 $ 24,3 98 $25,3 99 $25,743 $25 ,975
"!!itional Cash S*ent
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able! 'alance #heet
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
"ssets Starting alanes
Crrent "ssets
Cash $20,000 $22,384 $22,496 $23,390 $17,671 $21,872 $26,863 $34,232 $42,606 $52,808 $63,310 $74,267 $84,792
n#entory $2,000 $1,726 $1,636 $1,878 $2,525 $2,811 $2,965 $3,272 $3,514 $3,799 $3,942 $4,030 $4,008
ther Crrent "ssets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
&o ta l C r re nt " sset s $ 22 ,0 00 $ 24 ,111 $ 24 ,1 32 $ 25 ,2 68 $ 20 ,1 96 $ 24 ,6 83 $ 29 ,8 28 $ 37 ,5 04 $ 46 ,1 20 $ 56 ,6 07 $ 67 ,2 51 $ 78 ,2 97 $ 88 ,8 00
Long-ter "ssets
Lon g-ter "sse ts $1 5,000 $15 ,000 $15,0 00 $15,000 $25, 000 $25,000 $25, 000 $25,000 $25 ,000 $25,000 $25 ,000 $25,000 $25 ,000
" late ! De* re ia tion $0 $250 $ 500 $7 50 $1, 167 $1,583 $2 ,000 $2,417 $2 ,833 $3,250 $3 ,667 $4, 083 $4 ,500
&o ta l L on g-t er " sset s $ 15 ,0 00 $ 14 ,7 50 $ 14 ,5 00 $ 14 ,2 50 $ 23 ,8 33 $ 23 ,4 17 $ 23 ,0 00 $ 22 ,5 83 $ 22 ,1 67 $ 21 ,7 50 $ 21 ,3 33 $ 20 ,9 17 $ 20 ,5 00
&otal "ssets $37,000 $38,861 $38,632 $39,518 $44,029 $48,100 $52,828 $60,087 $68,286 $78,357 $88,585 $99,213 $109,300
Lia;ilities an! Ca*ital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Crrent Lia;ilities
"onts .aya;le $0 $5,858 $7,238 $8,360 $ 11,018 $ 11,615 $ 11,998 $13,166 $13,904 $14,894 $15,229 $15,468 $15,289
Crrent orro>ing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
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ther Crrent Lia;ilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
S ; to ta l C rr en t L ia ;il it ies $ 0 $ 5, 85 8 $ 7, 23 8 $ 8, 36 0 $ 11 ,0 18 $ 11 ,6 15 $ 11 ,9 98 $ 13 ,1 66 $ 13 ,9 04 $ 14 ,8 94 $ 15 ,2 29 $ 15 ,4 68 $ 15 ,2 89
L on g- te r L ia ;i li ti es $ 20 ,0 00 $ 1 9, 66 6 $ 19 ,6 66 $ 1 9, 66 6 $ 19 ,6 66 $ 1 9, 66 6 $ 19 ,6 66 $ 1 9, 66 6 $ 19 ,6 66 $ 1 9, 66 6 $ 19 ,6 66 $ 1 9, 66 6 $ 19 ,6 66
&otal Li a;ilit ies $2 0,000 $ 25 ,524 $ 26,9 04 $ 28,026 $ 30, 684 $ 31,281 $ 31, 664 $ 32,832 $ 33 ,570 $ 34,560 $ 34 ,895 $ 35,134 $ 34 ,955
.ai!-i n Ca* ital $4 0,000 $ 40 ,000 $ 40,0 00 $ 40,000 $ 40, 000 $ 40,000 $ 40, 000 $ 40,000 $ 40 ,000 $ 40,000 $ 40 ,000 $ 40,000 $ 40 ,000
etaine! arnings $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000
arnings $0 $3,664 $5,272 $5,508 $3,655 $182 $4,164 $10,254 $17,716 $26,798 $36,689 $47,079 $57,345
&otal Ca*i tal $1 7,000 $ 13 ,336 $ 11,729 $ 11,492 $ 13, 345 $ 16,819 $ 21, 164 $ 27,255 $ 34 ,716 $ 43,798 $ 53 ,690 $ 64,080 $ 74 ,345
&ota l L ia;i li ties an! Ca*ital $37,000 $38,861 $38,632 $39,518 $44,029 $48,100 $52,828 $60,087 $68,286 $78,357 $88,585 $99,213 $109,300
Net Worth $17,000 $13,336 $11,729 $11,492 $13,345 $16,819 $21,164 $27,255 $34,716 $43,798 $53,690 $64,080 $74,345
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