16

16�-�19�APRIL�2018 MITEC, Kuala Lumpur, Malaysia

A Member Of:

MALAYSIA EXTERNALTRADE DEVELOPMENT

CORPORATION

Endorsed By:

DSA EXHIBITION ANDCONFERENCE SDN BHD

(423338-H)

Organised By:In Partnership With:

ROYAL MALAYSIAN POLICECOOPERATIVE LIMITED

Official Publication: Strategic Partner:Official OnlineMedia Partner:

DSA MOVES TO A

NEW VENUE

Hosted,�Supported�&�Co-organised�By:

ROYAL MALAYSIAPOLICE

MALAYSIANARMED FORCES

MINISTRY OF DEFENCEMALAYSIA

DSA has reached three decades since its inception in 1988, marking an impressive milestone in the defence show industry. The 16th Edition of the Defence Services Asia Exhibition and Conference will take place on 16 - 19 April 2018 at the newly built Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, Malaysia. With 30 years of experience in its grasp, this extraordinary event will showcase some of the world’s most sophisticated technologies, hardware and electronic warfare in Land, Air and Sea Defence, Combat Medicine, Homeland Security, Humanitarian Assistance and Disaster Relief (HADR), UAVs and Combat Robotics.

The upcoming DSA 2018 will be hosted, supported and co-organised by the Ministry of Defence, the Malaysian Armed Forces and the Royal Malaysia Police.

Celebrating Yearsin the DefenCe show inDustrY

BIGGER,BETTER

VENUE!To mark the momentous occasion of 30 years in the defence show industry, we are pleased to announce that DSA 2018 will be held at the brand new Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur!

As one of the Top Five Defence Shows in the world, continually growing and evolving, DSA caters to the needs of tens of thousands of visitors from around the globe providing them with a spectacular experience and unique networking opportunities with industry leaders.

The Prime Minister of Malaysia during his tour at the exhibition

The Deputy Prime Minister of Malaysia (left) at his visit to an exhibiting booth at DSA 2016

The Deputy Minister of Defence, Malaysia (left) with a member from the Royal Malaysia Police during DSA 2016

The Malaysian Chief of Defence Force (middle), inspecting an exhibit at DSA 2016

Malaysia International Trade & Exhibition Centre

Malaysian Minister of Defence (right) at the gracing ceremony at DSA 2016

“we’ve been here at all 15 Dsas so it’s a very important event. as one of the biggest defence and security companies in the world, we are showcasing all our defence and security capabilities and we are using this opportunity to meet up with our industrial partners here.”John BrosnanManaging Director, South East Asia, BAE Systems

SPECTACULAR VVIP PRESENCE AT DSAWell-known for its high quality VVVIP Delegations, DSA 2016 gathered 324 VVIP Delegations

from over 43 countries around the world, providing excellence through a successful delegation management programme.

• 9 Ministers of Defence/Representatives• 4 Deputy Ministers of Defence/Representatives• 18 Secretary Generals/Representatives• 20 Chiefs of Defence Force/Representatives• 10 Inspector Generals of Police/Representatives• 5 Director Generals of Customs/Representatives• 23 Chiefs of Army/Representatives• 13 Chiefs of Navy/Representatives• 14 Chiefs of Air Force/Representatives• 2 Chiefs of Staff/Representatives• 9 Director Generals of Defence Intelligence/

Representatives• 9 Director Generals of Health Services/

Representatives• 6 Director Generals of Immigrations/Representatives

THESE HIGH PROFILE VVIPS COMPRISED OF:

“i am delighted to be leading the british delegation to Dsa 2016. all of the companies here have been pleased with the way in which they have been handled, they have met many incoming delegations both from within Malaysia and also from the international delegations present.”H.E. Phillip DunneMinister of Defence and Procurement, United Kingdom

“Dsa for south africa is a regional exhibition. we chose it because of the level of ViP delegates we see and the representation of all the countries in the asean region. for us, it is not just a Malaysian exhibition; it is a big regional exhibition.”Wessie Van Der WesthuizenSenior Executive, Business Development, Denel SoC Ltd

MALAYSIA

PAKISTAN

VIETNAM

TURKEY

TIMOR LESTE

USA

CHINA SRI LANKA SUDAN

JORDAN

BANGLADESH

LAUNCHING: NATSEC ASIA!

National Security Asia 2018 (NATSEC Asia 2018) is the newly launched international exhibition on national security for Asia by the team of the Defence Services Asia (DSA) series of exhibitions.

NATSEC Asia is set to become a truly dedicated national security show which will be complimented by a High-Level Security Conference.

This unique and niche collaboration will surely expand DSA’s portfolio of serving both the defence and security markets for the region. DSA will be one of its kind where everything for the military forces as well as national security forces will be intensely and widely covered within a single venue allowing these sectors to merge and create effective synergies.

Another undeniable unique aspect of this combination is where NATSEC Asia will be able to tap in to DSA’s globally revered VIP delegation management system. There will also be new profiles under the National Security banner which will increase the overall quantity, but more importantly the quality of the delegations delivered during the four days to both events.

NATSEC Asia 2018 and DSA 2018 are expected to welcome over 300 VVIPs from 40 regions with more delegations from the National Security sector.

The Deputy Prime Minister who is also the Minister of Home Affairs, Malaysia during his visit at DSA 2016

The Inspector-General of Police, Malaysia (seated left), at the launch of Smart Lokap; a new system introduced at DSA 2016

Exhibitors engaging with a member from the Police force

Security personnel and professionals will have the opportunity to inspect the latest products in the market

The Inspector-General of Police, Malaysia being interviewed by reporters at DSA 2016

A wide range of firearms and technologies will be showcased at NATSEC Asia

Malaysian Minister of Defence (left) with the Chief of Police Kuala Lumpur, at DSA 2016

The Director General of IntelligenceMalaysia (right) with his counterpart

THE INTERNATIONAL EXHIBITION ON NATIONAL SECURITY FOR ASIA

CONFERENCE &RECREATION SECRETARIAT

CHIEF OF STAFF

PATRONMINISTER OF DEFENCE

OPENING CEREMONY &RECEPTION SECRETARIAT

CHIEF OF ARMY

GREETING & CONTRACTSSECRETARIATDEPUTY SECRETARY GENERAL (DEVELOPMENT)MINISTRY OF DEFENCE

GOVERNMENT GUESTSSECRETARIATDEPUTY SECRETARY GENERAL (POLICY)MINISTRY OF DEFENCE

COMMERCE SECRETARIATCHIEF EXECUTIVE OFFICERMATRADE

MINISTRY OF TOURISM & MYCEBREPRESENTATIVE

MINISTRY OF HOMEAFFAIRS REPRESENTATIVE

MINISTRY OF FOREIGNAFFAIRS REPRESENTATIVE

MINISTRY OF COMMUNICATIONS& MULTIMEDIA

REPRESENTATIVE

ROYAL MALAYSIA POLICEREPRESENTATIVE

IMMIGRATION DEPARTMENT OFMALAYSIA REPRESENTATIVE

ROYAL MALAYSIAN CUSTOMDEPARTMENT REPRESENTATIVE

KUALA LUMPUR CITY HALLREPRESENTATIVE

CO-CHAIRMAN OF DSA 2018MAIN ORGANISING COMMITTEECHIEF OF DEFENCE FORCE

PUTRAJAYA FORUMSECRETARIATCHIEF EXECUTIVE OF MIDAS

DEPUTY MINISTER OF DEFENCE

LOGISTICS SUPPORTSECRETARIATDEPUTY SECRETARY GENERAL (MANAGEMENT)MINISTRY OF DEFENCE

SECURITY SECRETARIATCHIEF OF POLICE, KUALA LUMPUR

ROYAL MALAYSIA POLICE

CO-CHAIRMAN OF DSA 2018MAIN ORGANISING COMMITTEE

SECRETARY GENERALMINISTRY OF DEFENCE

MAIN SECRETARIATUNDER SECRETARYDEFENCE INDUSTRY DIVISION

ORGANISERCHAIRMAN

DSA EXHIBITION & CONFERENCE SDN BHD

THE HIGH-LEVEL DSA ORGANISING COMMITTEE

Considering the magnitude of the DSA series, the top management of the Ministry of Defence Malaysia, The Malaysian Armed Forces, Royal Malaysia Police, Malaysian Maritime Enforcement Agency (MMEA), Malaysian Immigration Department and the Royal Malaysia Customs will occupy on-site offices throughout the event to facilitate courtesy calls, bilateral meetings, engagements and event participation during DSA.

FULL COMMITMENT FROM THE MALAYSIAN GOVERNMENT

CONTRACTS & MOU SIGNING

CHIEF OF ARMY ROUNDTABLE TALkS (ChART)

organised by the Malaysian Army, ChART will be attended by Army Chiefs from around the region as well as other parts of the world to discuss and

deliberate pertinent issues. This feature will return in DSA 2018.

COMBAT MEDICINE

This feature is committed to providing members of the military world with leading healthcare and new approaches to properly care for those wounded or injured in the course of their service to their countries. Combat Medicine enables better continuity of health care for all defence personnel.

YOUTH PROGRAMME

500 youths took part in the DSA 2016 Youth Programme which was a joint collaboration between the Ministry of Defence, Ministry of Youth and Sports and the Ministry of Higher Education.

The Programme was segmented into 3 layers: • DSA Volunteers • DSA Guided Learning Tour • DSA Conferences

This programme was developed with the intention of giving Youths a more hands-on experience and exposure about the

defence and security industry.

To add value to Exhibitors’ participation at the show, the Malaysian Ministry of Defence signed and announced contracts and MoUs. At DSA 2016, a record RM2.9 billion worth of defence contracts were signed, exceeding the RM1.86 billion signed

at DSA 2014, representing a 56% increase. This will again be a vital feature in DSA 2018.

The Malaysian Chief of Army (right) at DSA 2016

SHOW HIGHLIGHTSBUSINESS TO BUSINESS (B2B) MEETINGS

This feature provides a mechanism for international suppliers to solicit appointments with locally-based Exhibitors and Visitors alike to foster partnerships that will enable both parties to tap into the

business opportunities that DSA 2018 brings to the table. DSA 2016 recorded a number of 222 meetings between Exhibitors and Visitors.

The International Sourcing Programme (INSP) which was collaborated and conducted by Malaysia External Trade

Development Corporation (MATRADE), generated a staggering total of RM177.22 million of potential sales from 185 meetings

that took place during the event.

MALAYSIAN DEFENCE & SECURITY HALL (MDAS HALL)

The Malaysian Defence & Security Hall (MDaS Hall) is an excellent avenue for business networking with several government agencies including the Ministry of Defence, Ministry of Home Affairs, Royal Malaysia Police, Malaysian Maritime Enforcement Agency, Malaysian Immigration Department, Royal Malaysian Customs, Department of Prison and the Department of Fire & Rescue.

LIVE ARMY DEMONSTRATION

Get an exclusive chance to see live outdoor demonstrations from the Malaysian Army. The Malaysian Army will conduct

and showcase various dynamic demonstrations which occur daily throughout the 4-day show.

The Prime Minister of Malaysia (second from left) with the Director General of National Security Council (second from right), at the launch of SMART Lokap, DSA 2016

AN EXCEPTIONAL LINE-UP OFPOWERFUL CONFERENCES & FORUMS

DSA provides high level conferences where industry professionals, experts and top officials from around the world gather to discuss the challenges, fundamentals and core ideas

that shape the defence industry.

CHEMICAL BIOLOGICAL RADIOLOGICAL NUCLEAR EXPLOSIVES (CBRNe)

The CBRNe Forum is a feature focusing specifically on Battlefield Healthcare and emergency preparedness. Attended by Surgeon Generals around the world, this feature is an assembly of leading industry experts to deliver insights covering an extensive discussion on all things chemical, biological, radiological and explosives. This forum provides proven solutions to strengthen relevant forces for future warfare.

HUMANITARIAN ASSISTANCE & DISASTER RELIEF (HADR) CONFERENCEThis element was showcased as a

response to the recent humanitarian disasters in Malaysia and in the Region that

threaten personal and national security and safety. Participated by esteemed

national and international corporations, the conference in 2016 featured sessions

by Exhibitors and the National Disaster Management Agency (NaDMA) Malaysia. A keynote address was also delivered by

the Deputy Minister of Defence.

CYBER SECURITY CONFERENCE

As cyber-attacks become direct threats, parties responsible will gather and come together at the Cyber Security Conference to address the pressing issues concerning the challenges and enhance awareness on recognising unconventional threats to national security. This session is deemed of importance to the current state of affairs locally, reflected through the Ministry’s #SiberSafe campaign launched by the Minister of Defence, Datuk Seri Hishammuddin Tun Hussein.

PUTRAjAYA FORUM

organised by The Malaysian Institute of Defence and Security (MiDAS) and the

Ministry of Defence Malaysia, this forum is an International conference on defence and security that draws

participation comprising policy makers, defence and security agencies, think

tanks as well as academicians to meet, discuss and share knowledge to

promote understanding on Regional and International defence and security issues.

WORLDWIDE MARkETINGTo ensure maximum visibility and top-quality attendance throughout the 4-day event,

DSA 2018 has prepared an extensive and comprehensive marketing and sales campaign.

This includes:

• e-bulletins

A series of electronic bulletins will be broadcasted to a highly targeted audience totalling some 30,000.

• technical trade Journals & online Media

Extensive advertising as well as editorials carefully planned in all major defence and security publications and online media.

• Promotions at international Defence & security exhibitions

A two-year plan has been drawn up for DSA personnel to visit and also exhibit at related Defence & Security shows all around the world.

• Direct Mail

Two rounds of mail shots including the much sought after Show Preview containing product highlights of Exhibitors will be mailed to potential visitors comprising armed forces, police, immigrations, customs and all other related individuals from all over the region.

• social Media

DSA utilises social media to reach relevant audiences.

• Pre-registration & website

The DSA 2018 website will be highly interactive and will contain all progressive information about the show and all its related events. This will also include pre-registration facilities online.

• international Press & Media

DSA 2016 saw a total of 617 members of the press and media who attended and covered the show. To encourage more press to attend DSA 2018 and to increase the show’s publicity, Press Registration facilities have been made available online via the DSA 2018 website.

• on the Campaign trail

DSA, along with the Malaysian Armed Forces and the Royal Malaysia Police encourage top ranking officers and its staff from military camps, police branches and all related quarters to attend the show. To support this, a Transport Programme will also be lined up, whereby transportation will be sponsored to shuttle in officers from all over Malaysia.

• asean officers Visits

Through the Malaysian Government, DSA will invite officers from all ASEAN countries to visit DSA 2018 via the fly-in programme.

eurosatory 2016 - Paris, france

13 - 17 June 2016

asian Defence, security & Crisis Management exhibition & Conference (aDas 2016) - the Philippines

28 - 30 September 2016

MiliPol Qatar 2016 - Doha, Qatar

31 october - 2 November 2016

indo Defence 2016 expo & forum - Jakarta, indonesia

2 - 5 November 2016

international Defence exhibition & Conference (iDeX 2017) - abu Dhabi, united arab emirates

19 - 23 February 2017

langkawi international Maritime & aerospace exhibition 2017 (liMa 2017) - langkawi, Malaysia

21 - 25 March 2017

organiser • Dsa eXhibition anD ConferenCe sDn bhD (423338-H) suite 1401, 14th floor, Plaza Permata, Jalan Kampar off Jalan tun razak, 50400 Kuala lumpur, Malaysiatel : +603 4041 0311 fax : +603 4043 7241e-mail : enquiry@dsaexhibition.com

DSA 2018 FACTSHEET FORECAST

42,000square metres (gross)

42,000Trade Visitors from 70 Countries

29International Group Pavilions

1,200Participating Companies from 60 Countries

Foreign Delegations from 40 Countries

300

• australia • austria • azerbaijan • belarus • bosnia • brazil • Canada • China • Czech republic • finland • france • germany • indonesia • italy • Malaysia • Pakistan • Poland • russia • slovakia • south Korea • south africa • spain • switzerland • the netherlands • turkey • uae • uK • ukraine • usa

SPACE ONLYUSD680 per sqmRent a space to build your own stand, carpet not included. Minimum area from 12sqm per booth.

WALk-ON PACkAGEUSD745 per sqmComprises space, modular stand structure consisting of rear and side walls, carpeting, fascia with Exhibitor’s name and stand number, fluorescent tube(s) lighting, 13Amp socket(s), reception desk(s), display board or wall shelving. Minimum area from 12sqm per booth.*A Walk-On Stand is not necessarily a corner stand

*All the prices are subjected to 6% of Goods and Services Tax (GST).

COST OF PARTICIPATION

CONTACT US TO FIND OUT MORE

MALAYSIA & ASIA SALESContact : Aqlan PaclebEmail : ap@dsaexhibition.com

Contact : Ezwan EffendyEmail : ezwan@dsaexhibition.com

Tel : +603 4041 0311Fax : +603 4043 7241

WoRLDWIDE SALESContact : Shaun White Tel : +44 20 7840 2157 Fax : +44 20 7840 2159E-mail : swhite@dsaexhibition.com

WHY EXHIBIT?

• Connect with new suppliers, customers and business partners

• Showcase latest technologies and innovation

• Interact with VVIP delegations selected by YoU

• Engage with the industry community locally and globally

• Evaluate current emerging and changing trends

• Network with top industry professionals from around the world

An All New Business Experience!

SPoNSoRSHIP/ BRANDINGContact : Peter McKenna, Sponsorship ProducerE-mail : info@official-events.net

Connect�with�DSA:

Defence�Services�Asia�������Defence�Services�Asia @DSAMalaysia�������@dsamalaysia www.dsaexhibition.com

DSA 2018 WORLDWIDE NETWORk OF SALES AGENTS

asia & MalaYsia (eXCePt inDia)Dsa exhibition and Conference sdn bhd Suite 1401, 14th Floor, Plaza Permata Jalan Kampar off Jalan Tun Razak 50400 Kuala LumpurMALAYSIATel : +603 4041 0311Fax : +603 4043 7241Contact : Aqlan PaclebE-mail : ap@dsaexhibition.com

Contact : Ezwan EffendyE-mail : ezwan@dsaexhibition.com

algeria, bahrain, Kuwait, oMan, Qatar, sauDi arabia,suDan & uniteD arab eMiratesglobal expo tech21, Brixham Road Londonontario N6K 1P5CANADATel : +1 519 657 8906Contact : Sally NabhaniE-mail : s.nabhani@globalexpotech.com

austriaCastellana business DevelopmentKramergasse 9/5 Vienna A-1010 AUSTRIA Tel : +43 1533 6505 11Contact : Stefan Kreuzer Email : skreuzer@castellana.at

baltiC states, bulgaria, Croatia, DenMarK, greeCe,hungarY, PolanD, Montenegro, roMania, serbia & sloVeniaAkazienhofstrasse 479020 KlagenfurtAUSTRIATel : +49 162 915 0235Contact : Stephen orrEmail : stephen.orr@mpgbonn.de

belgiuM, CanaDa & MeXiCoP & C international5225, Collins Avenue Apartment #1219, Miami BeachFlorida 33140USATel : +1 202 499 14 65Contact : Pauline PiltantEmail : p.piltant@pandcinternational.comContact : Marc-Antoine ZufferliEmail : dsa@pandcinternational.com

Chinabeijing bunch exhibition services ltd (bbes)Room 501/B1 Thunis Development BuildingNo.11, Huixin East StreetChaoyang DistrictBeijing 100 029CHINATel : +86 10 6482 3500Contact : Yang ouEmail : yangou@bbes.com.cn

CZeCh rePubliCsundrive s.r.oChudcice 28, 66471 ChudciceCZECH REPUBLICTel : +420 724 218 950Contact : Jiri CardaE-mail : jcarda@sundrive.cz

finlanDwulff entreRuoholahdenkatu 21BHelsinki 00181FINLANDTel : +358 50 4017 455Contact : Salla SalonenE-mail : salla.salonen@wulffentre.com

franCesogena60, rue de MonceauParis 75008FRANCETel : +33 1 56 59 1505Contact : Julie BoozerE-mail : jboozer@euronaval.fr

gerManYPexpo servicesMunchener Str. 11bD-85646 NeufarnGERMANYTel : +49 89 2035 3492Contact : Peter EikmeierE-mail : peter.eikmeier@pexposervices.de

italYediconsult internazionale srlPiazza Fontane Marose 3Genova 16123ITALYTel : +39 010 583684Fax : +39 010 566578Contact : Ida De MariE-mail : fiere@ediconsult.com

KoreaCayeonMesse incRoom 601, Kwansang Bokhap Chungsa190, Bonghwasan-Ro Jungnang-GuSeoul 02076KoREATel : +82 16 234 6554Contact : Jacob RHEEEmail : jacob@cayeon.com

PaKistanDefence export Promotion organization DePo Defence Complex Islamabad Sector E-10 Islamabad PAKISTAN Tel : +92 51 926 2016Contact : Lt. Col. Shahid RasoolEmail : depopakistan@gmail.com

Portugal & sPainfairs & exhibitionsc/o Miguel angel 6escalera dcha.puerta 9PISo 6Madrid E-28010SPAINTel : +34 91 3102998Fax : +34 91 3102454Contact : Antonio Terol GarciaE-mail : antonio@terolgarcia.e. telefonica.net

russiarosoboronexport 27, Stromynka Str Moscow, 107076 RUSSIA Tel : +7 495 785 8301Contact : Polina N. ValeevaE-mail : rv2801@post.rusarm.ru

sloVaKias.g.s. expo s.r.o.Sintavska 2685105 BratislavaSLoVAKIATel : +421 905 324 399Contact : Vladimir SchrotterE-mail : sgs@expo.sk

switZerlanDfair Management agPoststrasse 11P.o. Box 6668212, Neuhausen am RheinfallSWITZERLANDTel : +41 52 670 0508Contact : Hanspeter FaehE-mail : hanspeter.faeh@fairmgt.com

taiwaneuroasia exhibition services Co ltd (easC)8F-3 No. 206, Sec. 2 Nan Chang RoadTaipei 100TAIWANTel : +866 2 8369 3616Contact : Connie LEEEmail : sales@easc.com.tw

turKeYoMni international ltdKirim Cad 36-1Emek-Ankara 36510TURKEYTel : +90 312 215 4344Contact : Feyzan Erel E-mail : omnife@superonline.com

uKaDs group limited “show Centre”ETPS RoadFarnboroughHampshire GU14 6FDTel : +44 207 091 7821Fax : +44 207 091 4545Contact : David ScotterE-mail : david.scotter@adsgroup.org.uk

usaKallman worldwide4, North Street, Suite 800Waldwick NJ 07463USATel : +1 201 251 2600 ext. 122Fax : +1 703 243 2589Contact : Gerri CozicE-mail : gerric@kallman.com

rest of the worlDTel : +44 2078 4021 30Fax : +44 2078 4021 19Contact : Shaun WhiteEmail : swhite@dsaexhibition.com

Become a Part of the Exclusive DSA Sponsorship ProgrammePlease contact Peter J. McKenna at info@official-events.net

to discuss the wide range of opportunities available to you.