dsm delivers breakthrough sensory experience...

NutraNews | No 2: 2014 1

DSM Nutritional Products Customer Magazine

NutraNewsDSM delivers breakthrough sensory experience at in-cosmetics 2014Innovative new Human Nutrition & Health products to look out for in 2014

Quality for Life™ celebrates five years of delivering on our customer promise

DSM and Early Nutrition Academy host symposium on nutrient needs in the First 1,000 Days of Life

DSM opens China Animal Nutrition Center

Latin American feed sector renews focus on vitamin nutrition

DSM inaugurates new Fortitech® Premixes plant in Vadodara, India

No 2 | 2014

www.dsm.com/nutranews

NutraNews | No 2: 20142

Human Nutrition & HealthEventsWorld Perfumery Congress June 10–12, Deauville, France http://wpc.perfumerflavorist.com

IFT14 June 21–24, New Orleans, LA, USA www.am-fe.ift.org/cms

AIFST Annual Conference June 22–25, Melbourne, Australia www.aifst.asn.au/47th-annual-aifst-convention-2014.htm

Fi South America August 5–7, São Paulo, Brazil www.foodingredientsglobal.com/southamerica/home

DSM Human Nutrition & Health supplies a fully integrated portfolio of premixes, vitamins and nutraceuticals to the global food, beverage and dietary supplement industries. We consistently develop innovative new products to ensure that we continue to offer our customers a complete range of key, value-added solutions. This year sees several important additions to our Human Nutrition & Health portfolio. elaVida™, for example, is a superior polyphenol preparation made from olive fruits, which can help reduce the risk of cardiovascular disease. elaVida™ also supports joint health and cellular

Focus: Human Nutrition & Health

Innovative new Human Nutrition & Health products to look out for in 2014

energy metabolism and acts in synergy with vitamin E and vitamin C to boost the body’s own antioxidant system.

Also coming soon in 2014 are a number of other new product launches, including:

• life’sOMEGA™ 60: vegetarian omega-3 long chain polyunsaturated fatty acids (PUFAs) from micro-algae, with minimum 60% total omega-3.

• FloraGLO®Lutein1%: a lutein product form for infant formula, instant products and water-based foods.

• Tolerase™G: a dietary enzyme, the prolyl endopeptidase, which addresses the needs of consumers who wish to reduce the effect of gluten in their diets.

For more information, please see our new 2014 product catalogue or visit www.dsm.com/human-nutrition

Giovani SaggioroGlobal Marketing [email protected]


A seal of excellence is much more than a logo. It encapsulates everything a company promises to deliver. In DSM’s case, Quality for Life™ conveys the peace of mind that comes with top quality reliability – an added value that is more relevant than ever before.

In November 2008, we launched our Quality for Life™ seal of excellence. The key message conveyed by the Quality for Life™ seal is peace of mind: a promise built on the four pillars of quality, reliability, traceability and sustainability. An important part of our Quality for Life™ philosophy is our conviction

that the value we offer our customers must also be guaranteed for end consumers.

Five years after launching the seal, our desire to exceed customer expectations is stronger than ever. Our continued commitment to the four pillars of quality, reliability, traceability and sustainability is proof that delivering first-rate products and services is, and will always be, the foundation of our business. Happy birthday, Quality for Life™!


Quality for Life™ celebrates five years of delivering on our customer promise

DSM joined forces with the Early Nutrition Academy to host a satellite symposium at “The Power of Programming 2014” conference in Munich, Germany from 13–15 March 2014. Entitled “Meeting Nutrient Needs in the First 1,000 Days of Life”, this event brought together world-renowned experts in the field of maternal and infant nutrition, including Dr. Zulfiqar Bhutta (Aga Khan University, Karachi, Pakistan), Dr. Irene Cetin (University of Milan, Italy), Dr. Berthold Koletzko (University of Munich, Germany), Dr. Tamas Decsi (University of Pécs, Hungary) and Dr. Manfred Eggersdorfer (DSM Nutrition Science & Advocacy).

DSM and Early Nutrition Academy host symposium on nutrient needs in the First 1,000 Days of Life

A key insight was that significant numbers of women and children, in developed as well as developing countries, do not enjoy the optimal level of nutrient intake. Approaches to filling this gap and helping shape society’s long-term health were discussed.

For further information, please visit:www.vitaminsinmotion.com/media/videos.html www.project-earlynutrition.eu

Céline ZuberDSM Nutrition Science & [email protected]

ANNIVERSARY


Seeit!Feelit! Experience it!

Focus: Personal Care

DSM delivers breakthrough sensory experience at in-cosmetics 2014At in-cosmetics in Hamburg from 1–3 April 2014, DSM further demonstrated its commitment to “Revealing the Power of Beauty.” Driven by our strong belief that beauty enriches people’s lives, we were proud to present a range of transformational beauty care ingredients and concepts.

Above: DSM’s augmented reality display: product details are revealed when a product bottle is placed on the display table.

Below: A uniquely designed sensory cocoon at our booth.

VALVANCE™

Personal Care EventsIn-cosmetics, brazil September 9–10, São Paulo, Brazil www.in-cosmeticsbrasil.com

In-cosmetics asia November 4–6, Bangkok, Thailand www.in-cosmeticsasia.com

Building on our dedication to a holistic beauty experience in which appearance and sensation are both equally important, we launched VALVANCE™, our new breakthrough range of sensory and visual modifiers. VALVANCE™ is DSM’s answer to consumer and customer demands for immediate, strongly perceived effects and for desirable formulations that couple cosmetic elegance with extra comfort. It has been specially designed with DSM’s customary expertise to deliver on people’s everyday beauty aspirations in skin care and sun care. Our fully substantiated consumer benefits “Bright Eye” and “Shine Control & Pore Minimizer” featuring VALVANCE™ concepts demonstrated a strong appeal to our customers at the in-cosmetics trade show. Visitors to our booth were invited to experience the sensorial world of beauty in specially designed sensorial cocoons.


UltimateUV ProtectionREGU®-SCENCE

Thetime-testedhairsecret to repair, enhance and protect, from root to tip

PHYTANTRIOL

Enjoy every momentConsumer insights translated into new sensory proven sunscreens

Our additional star cast at in-cosmetics 2014

Delays cellular aging by decades

In Hair Care, authenticity and pragmatism have become one of the key trends, determining strong interest in functional, pure and high-quality hair products. PHYTANTRIOL delivers on the key benefits that drive the hair care market today and answers future lifestyle trends. Its unique properties make it a tried and tested active for hair that repairs, enhances and protects from root to tip.

Jörg Richter, Senior Director Global Marketing & Innovation Personal Care at DSM, comments: “Once again, at this leading business platform for personal care ingredients, we were very proud to demonstrate to our customers our passion and creativity in crafting transformational beauty care ingredients and concepts that truly change the way people look and how they feel about themselves.”

The Global Marketing Personal Care team

Sensorial elegance of formulations is also our focus in Sun Care. DSM presented the next level of its Ultimate UV Protection platform, turning day care with UV protection and beach sunscreens into desirable formulations optimizing both performance and sensory characteristics. In line with recent consumer findings, our experienced sensory panel helps formulators navigate their way through ingredient combinations so as to achieve the desired Ultimate UV Protection and sensorial objectives, with PARSOL® UV filters, the AMPHISOL® K emulsifier and skin care actives. Not only does our panel help with closing the protection gap; it also enables marketers to choose between different sensorial characteristics and positioning options in order to fully meet consumer requirements.

When it comes to long-term beauty transformations and skin aging, senescence has recently been in the spotlight. As a key factor in natural cellular aging, senescence can also be fundamental to new approaches to preventive anti-aging. Our extended research into senescence has culminated in REGU®-SCENCE, an active carefully isolated and purified from Asparagus officinalis ‘Grolim’, the pearl of Navarra. With its unique action, this asparagus variety naturally stimulates the skin’s own autophagic capabilities, thus helping to delay the signs of cellular aging by decades. Extended in-vivo studies have confirmed the efficacy of REGU®-SCENCE in improving the appearance of two major signs of aging in the skin: collagen loss and dermis thinning.


Focus: Animal Nutrition & Health

DSM opens China Animal Nutrition Center

DSM is proud to announce the opening of its state-of-the-art China Animal Nutrition Center near Beijing.

The new center is a world-class animal nutrition R&D center. With its strong focus on application research activities, it represents an important step forward in our strategy to provide global product development and local solutions.

The center consists of a globally advanced laboratory for most common assays, feed and microbiological samples: office buildings; an experimental animal feed plant; a manure treatment plant; and modern experimental

pig and poultry houses with a separate visitors’ corridor.

The center is designed according to DSM requirements and to minimize any environmental impact. It will operate in accordance with international standards. The center is committed to high-quality R&D, and aims to develop innovative products with proprietary technologies that will support the growth of animal nutrition in China.

Our investment in the center clearly demonstrates our commitment to China as an important growth area that is showing

interesting advances in the market and especially in animal nutrition. The state-of-the-art installation will be a showcase for international and Chinese customers, and is complementary to our existing Research Center for Animal Nutrition in Europe.

Approximately 30 people will work in the new center once it is fully operational, including site management, scientists, lab technicians, feed mill staff, animal carers, and support functions.

Dr. Anna-Maria KluenterDirector China Animal Nutrition [email protected]

DSM’s new state-of-the-art Animal Nutrition Center in China


Although DSM has used diligent care to ensure that the information provided herein is accurate and up to date, DSM makes no representation or warranty of the accuracy, reliability, or completeness of the information. The information providedherein is for informational purposes and is intended for business to business use only. This publication does not constitute or provide scientific or medical advice, diagnosis, or treatment and is distributed without warranty of any kind, eitherexpresslyor implied. In no event shall DSM be liable for any damages arising from the reader's reliance upon, or use of, these materials. The reader shall be solely responsible for any interpretation or use of the material contained herein. The content of thisdocument is subject to change without further notice. Please contact your local DSM representative for more details. All trademarks listed in this brochure are either registered trademarks or trademarks of DSM in The Netherlands and/or other countries.© DSM Nutritional Products Ltd 2013

A0047 Designed by Mono design UK • www.m

onodesign.co.uk • 2013

Freeport, USALalden, Switzerland

Xinghuo, China

Sisseln, Switzerland

Bulk manufacturing and formulation sitesPremix plants

Grenzach, Germany Belvidere, USA

Dalry, UK

Village-Neuf, France

DSM Vitamin SupplementationGuidelines 2011

HEALTH • NUTRITION • MATERIALS

for domestic animals

Guidelines for Optimum Vitamin NutritionDSM vitamin supplementation guidelines are designed to provide Optimum Vitamin Nutrition under typical industry practices.Optimum Vitamin Nutrition provides all vitamins in the diet at levels that permitoptimum health and productivity ofdomestic animals. The supplementationlevels required to attain Optimum VitaminNutrition generally exceed the levelsneeded to prevent clinical deficiency signs.Optimum intake compensates for themany factors which can influence the animals requirementsand the feed levels thus, ensuring that vitamin fortification does not limit performance.

These guidelines are ranges and based onextensive university and industry research, published requirements and practical experience. They accommodatemost factors that influence the vitamin requirements of animals, how ever extremefeed processing conditions may necessitateoverages of sensitive vitamins.

The listed vitamin levels are only guidelinesand, in all cases, national feed legislationmust be followed.

All figures are expressed in terms of vitamin activity. In general, amounts given are per kg air-dry feed, except for ruminants and horses.

Conversion factors

Standard DSM vitamins for animal nutrition

Factors influencing vitamin needs of animalsunder commercial production conditions:•Direct factors - Stressors on animal:

DiseaseConfinementRestricted feedingAntagonistsAir qualityTemperature

•Indirect factors -Variations of levels in feedstuffs:BioavailabilityStabilityQuality of feedstuffs

Legends'Total vitamin intake from all sources in diet'describes the total quantity of vitamins from alldietary sources, i.e. natural content of the feedstuffs plus supplementation.'Average animal response' refers to any average productivity or health response of animals to vitamin intake, i.e. growth rate, feedefficiency, reproductive performance, welfare,health or immunity.'Deficient'or 'marginal' vitamin intake means alevel of supplementation below the requirements published by NRC, ARC and otherofficially published vitamin recommendations.Such vitamin supply puts animals at risk of developingclinical deficiencies and disordersresulting from inadequate vitamin intake.

'Sub-optimum'intake relates to supplementationlevels, which typically meet or slightly exceedthe NRC, ARC and other officially published vitamin recommendations. These levels shouldprevent sub-clinical deficiency signs undergood conditions, but are by no means adequateto permit optimum health and productivity.However, with stress and diseases, sub-clinicaldeficiency might occur. 'Optimum'intake offsets negative factors influencing animalhealth and performance,thus allowing to take advantage of the performance potential of modern animal breeds.'Special applications' levels of vitamin supplementation are safe and focused in improving certain attributes e.g. meat qualityand immunity.

Amount of vitamin activity Equivalent amount of vitamin salt and isomer

1 IU Vitamin A 0.344 µg Vitamin A acetate

1 IU Vitamin D3 0.025 µg Vitamin D31 g Vitamin E 1.0 g DL--Tocopheryl acetate

1 g Vitamin K3(Menadione) 2.0 g Menadione sodium bisulfite = MSB 2.3 g Menadione nicotin-amide bisulfite=MNB(K3Stab)

1 g Vitamin B1 (Thiamine) 1.088 g Thiamine mononitrate 1.12 g Thiamine hydrochloride

1 g Vitamin B6 (Pyridoxine) 1.215 g Pyridoxinehydrochloride

1 g D-Pantothenic acid 1.087 g Calcium D-pantothenate 2.174 g Calcium DL-pantothenate

1 g Biotin 1.0 g D-Biotin

1 g Vitamin C 1.0 g L-Ascorbic acid

1 g Choline 1.15 g Choline chloride

Active substance Product name Description Use*

Vitamin A ROVIMIX®

A1000 Powder of stabilized vitamin A in an encapsulated D beadlet with crosslinked matrix

ROVIMIX®

A500WS Spray-dried powder of stabilized vitamin A dispersed in a matrix D,W

VitaminsA/D3 ROVIMIX®

AD31000/200 Powder of stabilized vitamin A and D3in an encapsulated D beadlet with crosslinked matrix

Vitamin D3 ROVIMIX®

D3500 Spray-dried powder of stabilized vitaminD3dispersed in a matrix D,W

25-OH-D3(Calcifediol) ROVIMIX®

Hy•D®1.25% Spray-dried powder of stabilized calcifediol dispersed in a matrix D,W

Vitamin E ROVIMIX®

E-50Adsorbate Free-flowing powder of stabilized vitamin E adsorbed D on silicic acid

ROVIMIX®

E50 SD Spray-dried powder of stabilized vitamin E dispersed D,W in a matrix

Vitamin K3 MenadioneSodium Bisulfite FG Fine crystalline powder D,W

K3Stab FG Fine crystalline powder of menadione nicotinamide bisulfite D

Vitamin B1 ROVIMIX®

B1 Fine granular powder of thiamine mononitrate D

Thiamine Hydrochloride Fine crystalline powder of thiamine hydrochloride W

VitaminB2 ROVIMIX®

B280-SD Spray-dried powder of vitamin B2dispersed in a matrix D

Riboflavin 5’-Phosphate Sodium Fine crystalline powder W

VitaminB6 ROVIMIX®

B6 Fine granular powder of pyridoxine hydrochloride D,W

VitaminB12 VitaminB121% FG Crystallinepowderdilution D

VitaminB12Crystalline Fine crystalline powder W

Niacin ROVIMIX®

Niacin Fine granular powder of nicotinic acid D

Nicotinamide Fine crystalline powder W

Pantothenates ROVIMIX®

Calpan Spray-dried powder of calcium D-pantothenate D,W dispersed in a matrix

Folicacid ROVIMIX®

Folic80SD Spray-dried powderoffolic acid in a matrix D

Folic acid Fine crystalline powder W

Biotin ROVIMIX®

Biotin Spray-dried powder of D-biotin dispersed in a matrix D,W

Vitamin C ROVIMIX®

STAY-C®35 Spray-dried powder of stabilized (phosphorylated) vitamin C D

ROVIMIX®

C-EC Powder of ethylcellulose-coated vitamin C D

Ascorbic acid Fine crystalline powder of L-ascorbic acid W

ß-Carotene ROVIMIX®ß-Carotene 10% Powder of stabilized ß-carotene dispersed in an D encapsulated beadlet ROVIMIX®ß-Carotene 10% P Powder of stabilized ß-carotene dispersed in an D encapsulated cross-linked beadlet

Nutritional ingredient productionReliable through backward integration

Regional HeadquartersDSM Nutritional Products Asia Pacific Pte Ltd�: +65 66 326 500�: [email protected] DSM (China) Limited�: +86 2161 41 8188�: [email protected] DSM Nutritional Products Europe Ltd�: +41 61 815 7777�: [email protected] DSM Produtos Nutricionais Brasil Ltda�: +55 11 3760 6300 �: [email protected] DSM Nutritional Products, LLC.�: +1 800 451 8325�: [email protected]

Follow us on twitter @DSMFeedTweetwww.dsm.com/animal-nutrition-health

Naperville, USA

Vitamin D

Vitamin B6

Vitamin E

* D:For premixes, supplements and complete dry feeds.W: For water dispersible applications.

For more information about further products and product forms please ask your local DSM representative.

Deficient

Sub-optimumOptimum

Special applications

Total vitamin intake from all sources in diet

Optimum Vitamin Nutrition conceptAverage animal response

Latin American feed sector renews focus on vitamin nutritionCreating dietary preconditions for healthy livestock performance is critical for healthy economic performance. An optimized balance of vitamins in the diet can help achieve this.

Feed production in Latin America has grown by an average of 3–4% in recent years. In addition, the feed industry as a whole is becoming more conscious of the importance of food safety and sustainability. This renewed focus on healthy vitamin nutrition has been very well received in Latin America. While many customers have paid relatively little attention to their vitamin premix in recent years, they now realize that it’s time to review the situation.

OVN™ is a concept that encompasses all the vitamins, and as such it focuses on the entire range. If one vitamin has been singled out for special attention, however, it is vitamin E. In many cases, customers have realized that their previous minimum levels of vitamin E supplementation were far below recommendations.

The potential benefits of feeding healthy levels of vitamin E are certainly very attractive. Vitamin E is required for normal growth and reproduction, helps to maintain the structural integrity of all tissues, supports the development of the nervous system, and supports optimum health and disease resistance in farm animals. Although it is primarily known as a biological antioxidant, its

Animal Nutrition & HealthEventsIndo Livestock June 18–20, Jakarta, Indonesia www.indolivestock.com/18-20-june-2014.html

EPC 2014 June 23–27, Stavanger, Norway http://62.89.32.14/epc

Poultry Science Annual Meeting July 14–17, Corpus Christi, TX, USA www.poultryscience.org/psa14

AFIA Liquid Feed September 9–11, New Orleans, LA, USA www.afia.org/Afia/EducationMaterials/EventsMeetings.aspx

SPACE September 9–12, Rennes, France www.space.fr

physiological importance is much broader. Vitamin E deficiency is in fact the reason for several dramatic species-specific disorders. Dietary supplementation of food-producing animals with vitamin E via the feed is therefore mandatory.

The DSM Vitamin Supplementation Guidelines, which are designed to provide Optimum Vitamin Nutrition™ within the context of typical

industry practices, are very much in demand in Latin America. Responding to this very high level of demand, we have made them available free of charge as an app for iPhone and Android smart phones, in hard copy, or for download from the Internet.

José Maria LuvizottoCommercial Manager Latin [email protected]


Disclaimer: Although DSM has used diligent care to ensure that the information provided herein is accurate and up to date, DSM makes no representation or warranty of the accuracy, reliability, or completeness of the information. This brochure only contains scientific and technical information for business to business use. Country or region-specific information should also be considered when labelling or advertising to final consumers. This publication does not constitute or provide scientific or medical advice, diagnosis, or treatment and is distributed without warranty of any kind, either expressly or implied. In no event shall DSM be liable for any damages arising from the reader’s reliance upon, or use of, these materials. The reader shall be solely responsible for any interpretation or use of the material contained herein. The content of this document is subject to change without further notice. Please contact your local DSM representative for more details. All trademarks listed in this brochure are either registered trademarks or trademarks of DSM in The Netherlands and/or other countries unless explicitly stated otherwise.

Colophon

NutraNews is published quarterly by DSM Nutritional Products Ltd. P.O. Box 2676, Building 241, 4002 Basel, Switzerland.

Editorial Board: Silke Adamietz, Renske Beintema, Doerte Laue, Giovani Saggioro and Céline Zuber Copywriting: Jonathan Steffen Limited, Cambridge, United KingdomDesigner: V-One Design Solutions Ltd, Leighton Buzzard, United KingdomTranslation: transparent® Language Solutions GmbH, Berlin, GermanyPrinter: Burger Druck, Waldkirch, Germany

The NutraNews team welcomes comments and suggestions: [email protected]/nutranews ©DSM Nutritional Products Ltd. 2014

DSM inaugurates new Fortitech® Premixes plant in Vadodara, India

On 9 April 2014 DSM inaugurated its Fortitech® Premixes plant in Vadodara, Gujarat. The plant is spread across 10,000 square meters and will be a one-stop source for food, beverage and pharmaceutical manufacturers looking for fortification as a way to differentiate their products from their competition.

Fortitech® Premixes are customized blends of functional ingredients from a comprehensive selection of vitamins, minerals, amino acids, nucleotides and nutraceuticals. They are used in a wide range of products, including baby formulas, cereals, bars, dairy products, nutrition and sports drinks, juices, snacks, waters, candies, and supplements. The nutritional ingredients are also tailored to address specific health concerns.

Fortitech® Premixes streamline the production process, as each premix is a single source of multiple nutrients, helping manufacturers to save on labor, costs and testing. Manufacturers will also gain an edge on their competition through the use of various market-ready products and finished-goods manufacturing capabilities. The new plant will serve the South Asian market. It has teams in Delhi and Mumbai, as well as a business development group based in Malaysia and an upcoming innovation center in Singapore.

Speaking at the inauguration ceremony, the Ambassador of the Kingdom of the Netherlands, H.E. Alphonsus Stoelinga, said: “Royal DSM is recognized for its global

DSM’s new Fortitech® Premixes plant in Vadodara, India.Inset, H.E. Alphonsus Stoelinga (left) with Rick Greubel, President of DSM Human Nutrition & Health

leadership in initiatives related to food security, preventing hidden hunger and promoting sustainable development in high-growth economies. The new DSM Fortitech® Premixes plant in Vadodara is a testimony to its commitment to develop and deliver innovative nutrition solutions to the South Asian market.”

For further information about the Fortitech® Premixes brand, please visit www.fortitechpremixes.com


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