dsm global insights: differences in sugar-conscious …...preference low-sugar preference mexicans...
TRANSCRIPT
Soft Drinks
Flavored waterJuice
Flavored YogurtDOUBLE
Purchasing preferences across food and beverage categories
Seeking information Buying for...
of consumers preferno-sugar soft drinks
DSM Global Insights: differences in sugar-conscious consumers’ shopping habits
International survey of low-sugar and no-sugar purchasingattitudes and behaviors conducted in over 5000 adults across 5 countries
USAFrance Argentina AustraliaMexico
who preferlow-sugar soft drinks
vs 41%
29%Prefer
low-sugar juicePrefer
no-sugar juice
20%
26% 22% No-sugarpreference
Low-sugarpreference
Mexicans are the onlyconsumers that prefer low-sugar over no-sugarsoft drinks
28%
the number of consumers buy
low-sugar (40%)vs no-sugar (20%)flavoured yogurts
even
spl
it
was the only country with a preferencefor no-sugar flavoured water drinks
Argentina was the only countrywith a preference for no-sugar juice
3 most frequently cited reasons forchoosing low or no sugar products….
Concern aboutdiabetes
Concern abouthealth threats
This preference was seen across all markets surveyed
34%
33% preferring no-sugar products
vs
favouring low-sugar products
49% 42%
39% Lose or maintainweight
Majority of consumers buy low-sugarand no-sugar products just for themselves
Researched health issues related to sugar
To learn more about other markets, read our full Global Insight report
Buying no-sugar and low-sugar products for children is low overall:
43%
%
%
% %
19% 15%
13%
13%
11%