dsm presentation
TRANSCRIPT
Supply Chain Operations
Agenda
Company Overview Supply Chain Structure Inventory Management Inbound and Outbound Logistics Analysis of challenges encountered Recommendations
Overview
101 years old, HQ in the Netherlands Annual sales of € 6.7 billion Strategic Clusters:
Life Science Products
Performance Materials
Industrial Chemicals
DSM Singapore: Engineering Plastics for the Electrics & Electronics Markets
101 years old, HQ in the Netherlands Annual sales of € 6.7 billion Strategic Clusters:
DSM Singapore: Engineering Plastics for the Electrics & Electronics Markets
The Supply Chain
Raw Materials
Manufacturing Plants
DSM Singapore
Plastic Molders
Assembly Plants
Individual Client
Company
The Supply Chain
DSM Singapore
China80%
Europe5%
Japan5%
U.S.5%
India5%
China
Taiwan
Korea
S.E.Asia
India
Plants Sales Regions
DSM
Inventory Management
Replenishment Policy
Reliability is a priority Adapts and adopts EOI Review period – 1 week No hard and fast rule Safety stock level not
fixed
Forecasting
Forward Planning 3-month forecasts from
sales regions Order quantity lower
than aggregated forecasts
No EDI used Different ERP systems
China
Taiwan
Korea
S.E.A
India
Sales Region
DSM
China
Europe
Japan
U.S
India
Plants
Forecast Information Flows
Warehousing and VMI
No storage problem Standard packaging
Provides VMI Molex example
Keeps inventories for Molex Delivers supplies every week No EDI Trust is essential
Challenges
Stockouts Irregular demand and supply Transport by air Negotiate with other customers
Inaccurate forecasts Bullwhip effect Inventory policy
No specific guidelines Based solely on manager’s expertise
DSM
Inbound and Outbound logistics
In/out bound
Inbound – COSCO Outbound – OOCL and
COSCO
Challenges
Late or non-deliveries Lack of stock Difficult access to China Overcrowding Strikes
Reliability is a service qualifier INCO terms
DSM
Analysis
Summary of Problems
Unreliable demand Unreliable supply Stockouts
Damage to reputation Increased freight costs
‘Red tape’ E.g. China
One main cause….
LACK OF ACCURATE FORECASTS
Causes of Inaccurate Forecasts
Final products have short PLC Innovative and novelty products No historical demand information
Lack of information integration No EDI Different ERP systems
Long lead time Long planning horizon
Recommendations
Outside DSM’s control: Short PLC Red tape
Obtain more accurate demand data Supply chain integration Integrate information systems Form alliances
THE END
Thank you!Proudly brought to you:
Benny LaiGrace Ting
Guus GoortsRonald Kwan
Lin Sijie