dso marketing summit slides revised feb 2014 - videos embedded
TRANSCRIPT
The Internet Everyware
DSO Marketing Summit, 23 January 2014
By Mike Lee, AARP
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On-PersonOn-Person
AutoAuto
HomeHomeRetailRetail
AerialAerial
The Smartphone Transforms Again (iWatch Concept) 4
LG G Flex Curved Smartphone 5
Wearables: Fitness Trackers 6
Phonebloks Modular Phone Concept 7
Video: Phonebloks Modular Phone Concept 8
Video after this slide…
1.) Phonebloks campaign
http://www.youtube.com/watch?v=koIdfRGEvs0
Phonebloks and Motorola Ara Modular Phone Concepts 9
Wearables: Google Glass 10
Video: Wearables: Google Glass 11
Video after this slide…
2.) A Google Glass Explorer
http://www.youtube.com/watch?v=P8GVKqGruOQ
Smart Home 12
Lockitron 13
Video: Lockitron 14
Video after this slide…
3.) Lockitron
http://www.youtube.com/watch?v=D1L3o88GKew
Nest 15
SmartThings Hub, Sensors and App 16
Sen.se Mother with Cookies 17
100,000 Intel Tablet Kiosks Coming to Applebee’s 18
Estimote for Apple iOS 7 iBeacon 19
Video: Estimote for Apple iOS 7 iBeacon 20
Video after this slide…
4.) Estimote iBeacon
http://youtu.be/sUIqfjpInxY
Internet In Your Car 21
Google Self-Driving Car 22
Audi Connect 23
Video: Audi Connect 24
Video after this slide…
5.) CNN rides the Audi Connect car at CES 2014
http://m.youtube.com/watch?v=xB41HtnsFuc
Google Patent 8630897 For Ad-Powered Taxi 25
Amazon PrimeAir Prototype; Goal 30-Minute Delivery 26
DJI Phantom 2 Quad-copterwith GoPro Hero3 camera, $1200 27
Video: DJI Phantom 2 with GoPro Hero3 in California 28
Video after this slide…
6.) DJI Phantom Quadcopter over California
http://www.youtube.com/watch?v=_WVX_c0yiuE
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•The examples shown are generally 3-5 years or more to significant market usage:
• Google Glass not even a product• Restaurant kiosks ~1 year• Home smart locks and sensors ~2 years• Driverless cars ~more than 5 years
•There are many challenges with radically new technologies:• Social norms• Personal privacy• Data ownership• Security of persons and products• Regulatory authorities can’t keep up
