dt dubai - brendan walsh, dms choueiri group
TRANSCRIPT
![Page 1: DT Dubai - Brendan Walsh, DMS Choueiri Group](https://reader036.vdocument.in/reader036/viewer/2022081521/5a6828e27f8b9a8a068b5d91/html5/thumbnails/1.jpg)
BRENDAN WALSHCreative Solutions Director
DMS / Choueiri GroupBe On is the Solution
![Page 2: DT Dubai - Brendan Walsh, DMS Choueiri Group](https://reader036.vdocument.in/reader036/viewer/2022081521/5a6828e27f8b9a8a068b5d91/html5/thumbnails/2.jpg)
![Page 3: DT Dubai - Brendan Walsh, DMS Choueiri Group](https://reader036.vdocument.in/reader036/viewer/2022081521/5a6828e27f8b9a8a068b5d91/html5/thumbnails/3.jpg)
3
Traditional Approach Video creation and distribution
![Page 4: DT Dubai - Brendan Walsh, DMS Choueiri Group](https://reader036.vdocument.in/reader036/viewer/2022081521/5a6828e27f8b9a8a068b5d91/html5/thumbnails/4.jpg)
4
Impact of TechnologyVideo creation and distribution
![Page 5: DT Dubai - Brendan Walsh, DMS Choueiri Group](https://reader036.vdocument.in/reader036/viewer/2022081521/5a6828e27f8b9a8a068b5d91/html5/thumbnails/5.jpg)
Identify the emotion of your audienceVideo Creation
Understanding emotion
through facial coding
Second-by-second Emotion
And Engagement Reporting
![Page 6: DT Dubai - Brendan Walsh, DMS Choueiri Group](https://reader036.vdocument.in/reader036/viewer/2022081521/5a6828e27f8b9a8a068b5d91/html5/thumbnails/6.jpg)
Understanding your ContentVideo Creation
Understanding the content, helps you plan effective distribution
Higher EMOTIONALL scores drive higher engagement rates and
shareability
![Page 7: DT Dubai - Brendan Walsh, DMS Choueiri Group](https://reader036.vdocument.in/reader036/viewer/2022081521/5a6828e27f8b9a8a068b5d91/html5/thumbnails/7.jpg)
Syndicate your video contentVideo distribution
![Page 8: DT Dubai - Brendan Walsh, DMS Choueiri Group](https://reader036.vdocument.in/reader036/viewer/2022081521/5a6828e27f8b9a8a068b5d91/html5/thumbnails/8.jpg)
Use one technology to perform hyper-distribution
Get Premium, Mid-sized & blogger level site to tell your story
Leverage Editors to spin it Utilize Influencers to take the conversation to
social media
Creative & ScalableVideo distribution
![Page 9: DT Dubai - Brendan Walsh, DMS Choueiri Group](https://reader036.vdocument.in/reader036/viewer/2022081521/5a6828e27f8b9a8a068b5d91/html5/thumbnails/9.jpg)
Sharing is key
Top 25%
Bottom 25%
Top 25%
Bottom 25%
89x greater
330x greater
The Lifetime of a video
on Social Media is 1 day
The Lifetime of a video
on a Site is 3 weeks
The key to
engagement is
Hyper-Distribution
Advantages of Hyper-DistributionVideo distribution
![Page 10: DT Dubai - Brendan Walsh, DMS Choueiri Group](https://reader036.vdocument.in/reader036/viewer/2022081521/5a6828e27f8b9a8a068b5d91/html5/thumbnails/10.jpg)
The worlds best partner network for contentVideo distribution
![Page 11: DT Dubai - Brendan Walsh, DMS Choueiri Group](https://reader036.vdocument.in/reader036/viewer/2022081521/5a6828e27f8b9a8a068b5d91/html5/thumbnails/11.jpg)
“Priming” activates unconscious emotional
associations consumers have with targeted objects.
Customers acquired through word of mouth result in a
37% high retention rate
It’s a type of native ad and brand lift is
53% higher for native ads
It helps your SEO,user generated
posts account for 25% of the top
search results for the world’s top 20
brands
Give the right people creative licenseVideo distribution
![Page 12: DT Dubai - Brendan Walsh, DMS Choueiri Group](https://reader036.vdocument.in/reader036/viewer/2022081521/5a6828e27f8b9a8a068b5d91/html5/thumbnails/12.jpg)
PUBLISHER OPT-IN
USER OPT-IN
ENGAGEMENT
Simple…Video distribution
![Page 13: DT Dubai - Brendan Walsh, DMS Choueiri Group](https://reader036.vdocument.in/reader036/viewer/2022081521/5a6828e27f8b9a8a068b5d91/html5/thumbnails/13.jpg)