dt guide to mumbrella360

Download DT guide to Mumbrella360

Post on 29-Aug-2014

1.797 views

Category:

Technology

0 download

Embed Size (px)

DESCRIPTION

Our guide to Mumbrella360's 9 best quotes...paraphrased to the best of our abilities!

TRANSCRIPT

  • DT GUIDE TOMUMBRELLA360S9 BEST QUOTES
  • ...PARAPHRASED TO THEBEST OF OUR ABILITIESGet in touch if we got it wrong! @dtdigital
  • 90% OF WHAT YOU SPENDTHIS YEAR IS THE SAME ASLAST YEAR. SO HOW CAN YOUDO ALL THE NEW STUFF YOUNEED TO?Andy Lark, outgoing CMO of Commonwealth Bank, on marketing spend
  • WE SHOULD THANK THEF**KING LORD DIGITAL EXISTS,BECAUSE IT HAS BROUGHTCREATIVITY BACK TOADVERTISING.Rob Campbell, regional head of strategy Wieden + Kennedy,on creativity in China (and the rest of the world)
  • THERE IS NO GOOD EXAMPLE OFA START UP THAT WAS STARTEDBY A BIG COMPANY. YOURCHANCES OF DISRUPTINGYOURSELF ARE ZERO.Tony Faure, digital investor (ex-Yahoo), on how big companies can (and cant) protectthemselves from digital disruption
  • ITS A SHAME THAT THEADVERTISING INDUSTRYDOESNT OWN ITS OWNCONTENT.Hamish McLennan, CEO of Channel Ten, on what he doesnt miss about advertising
  • CHINESE CONSUMERS ARE MORESIMILAR THAN THEY ARE DIFFERENTTO OTHERS AROUND THE WORLD.BUT YOU NEED TO FOCUS ONDIFFERENCES TO BUILD A BRAND.Simon Pestridge, VP of Marketing Nike China, on how marketing in China is different
  • NO. ITS SEEN AS AGREAT PLACE TO GO ONHOLIDAY.John Deigler, CEO of DDB Asia Pacic, on whether Australia is seen by Asia as a hot potof talent and creativty
  • POSITIVE CHANGE IN THE MEDIAAND MARKETING SECTOR WONTCOME FROM THE INDUSTRY. ITWILL COME FROM INDIVIDUALS.Kerry McCabe, founder of UN LTD, on how the marketing industry can do good
  • YOUNG PEOPLE LACKPASSION AND PURPOSEBECAUSE THEY LIVE A MILEWIDE AND AN INCH DEEP.Stig Richards, creative director of Sound Alliance, on generation content
  • FERRETS ARE BIGON INSTAGRAM.Douglas Nicol, creative partner at the Works, on Instagram and datacation.com.au
  • THANK YOU!Want to get in touch?sam.mackisack@dtdigital.com.audtdigital.com.aufacebook.com/dtdigitaltwitter.com/dtdigital