dt & hr 10-11 may - goldman communications | masterclass · & hr masterclass 10-11may 2018...

10-11MAY2018

M U M B A I

Contact: Chanchal AdakPhone: +91 8879557713

www.goldmancommunications.com [email protected]

CONCEPTUALIZED & ORGANIZED BY

DESIGN THINKING& HR MASTERCLASS




10-11MAY2018

M U M B A I

Work is changing - where we work, when we work, how we work and who we work with -

creating new challenges and opportunities for HR professionals. Central to this changing

environment is the empowered and increasingly independent employee requiring that HR

evolve from its historical role of process developer and maintainer to an employee

experience architect that puts employees first. Achieving this requires a new methodology

and toolkit.

In this masterclass, the principles and tools of Design Thinking will be applied to the design

and management of employee experiences and the new organizational structures required

for our changing socio-economic environment. The masterclass will be an engaging balance

between theory and application, showing delegates how they can quickly apply Design

Thinking practices in their organization. Delegates will experience Design Thinking through

hands-on exercises during the workshop as well as receiving a booklet on the theory and

application of key Design Thinking tools.

Design Thinking & HR Masterclass

People who should attend this Masterclass are:

The Masterclass is applicable to all Industries Including IT, Manufacturing, FMCG,

Electronics, Biotechnology, Healthcare, Financial Services, Investment, Aerospace and

Aviation, Electronics, Agriculture & Consulting.

Chief Executive

Officers HR Directors

HR ManagersDivisional Heads

Team Leaders

Product Managers

Entrepreneurs Small Business

Owners

Business Strategists

Project Managers



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Patrick is an experienced and award-winning strategist

specializing in the fields of strategic innovation,

design thinking, brand and marketing strategy,

and agile | adaptive strategies

He has consulted to presidents, royal families,

governments and global brands across numerous

industries. Patrick has written on brands and branding for

various books as well as industry and consumer

publications. He presents and lectures on strategy,

innovation and brands at South African and international

conferences as well as executive education workshops.

In recognition of his consulting work, Patrick was

awarded the international Brand Leadership Award at the

17th Asia Brand Congress in 2008. His brand strategy

work has also received recognition in South Africa.

Patrick holds an MBA from the Henley Business School,

University of Reading.

RECOMMENDATIONS

“The Design Thinking Masterclass has given an all new different approach towards designing a

product or service, understanding the customer needs and I am sure that I would be in a position to

apply the teachings in coming days.” - Crompton Greaves

“Introduced me to new concepts in a lucid manner. Well spaced with interesting examples which

helped understand the concept. Group activity was also very engaging and above all he kept well

to the time.” - TATA Services Limited

“I really liked the thought provoking analysis for ‘Sense making’. More examples made it a thought

provoking content which made it much more engaging.” - TATA Sons

“A good workshop for beginners in CX domain and customer facing domain” - Loyalty Rewardz

“Practical and wonderful learning experiences at Design Thinking Masterclass” - CGI

PATRICK COLLINGS



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M U M B A I

The first session introduces delegates to the changing global work environment. We look at

the rise of gig economy and its implications for how we work, structure organizations, find

and work with talent. We will also look at the relentless advances in AI and what this means

for the future of work. The session will introduce delegates to Design Thinking, explaining its

history, development and importance in today’s complex and fluid socio-economic

environment. Specifically the session will demonstrate how Design Thinking applies and

adds value to HR. The sessions will include:

- An overview of today and tomorrow’s socio-economic environment which has been

given the acronym VUCA meaning volatile, uncertain, complex and ambiguous.

- Changes in how we work, including the rise of the gig economy and AI.

- The evolution of the employee experience as a focus of HR.

- An overview of Design Thinking, its history, evolution and applicability to HR.

- A case study showing how Design Thinking is used in HR.

SESSION ONE: INTRODUCTION & BACKGROUND

DAY ONE

This session will take delegates through the Design Thinking theory and process,

introducing candidates to the key components of Design Thinking and how they come

together to assist organizations solving complex problems and unearthing new

opportunities. The session will include several mini case studies and a group exercise to

demonstrate the application of Design Thinking. This session will include:

- An introduction to the concept of abductive logic which underpins Design Thinking.

- A discussion on the concept of wicked problems and why they are so difficult to solve.

- The need for qualitative research to better understand the needs and desire of

people. Delegates will learn basic ethnographic techniques.

- Using forecasting and sensemaking to make sense of a complex world and develop

solutions that employees will embrace.

- Coming up with implementable and practical solutions in ideation sessions.

- The importance of rapid prototyping and testing ideas.

- A group exercise to start applying key Design Thinking concepts and tools.

SESSION TWO: HOW DESIGN THINKING WORKS



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This session will apply Design Thinking tools to HR. Delegates will be shown how to apply

the methodology and tools learnt the previous day in order to create an employee centric

experience. The session will cover everything from talent identification and acquisition,

creating an employee-centric environment, employee learning and development, and

employee satisfaction and retention. The session will also discuss how Design Thinking can

be used build corporate structures for the gig and AI economies. Importantly delegates will

also learn how employees can apply Design Thinking principles to engage with and add

value to the organization’s clients. This session will include:

- Using Design Thinking to identify and acquire talent

- How the application of Design Thinking can create engaging and rewarding employee

experiences that will assist with talent retention.

- How to assemble and manage teams of permanent employees and freelance

contractors in the gig economy,

- How to understand and deliver on the learning and development needs of staff

members.

- How Design Thinking can be used by employees to engage with the organization’s

clients.

SESSION THREE: APPLYING DESIGN THINKING

The final session of the masterclass will be a guided practical group exercise in which

delegates will be able to apply learnings from the previous sessions to solve a HR challenge.

At the end of the group exercise the session will discuss practical ways in which Design

Thinking can be applied inside an organization.

SESSION FOUR: PRACTICAL APPLICATION

DAY TWO



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Delegates will also be provided with a Design Thinking methodology and toolbox booklet that

they can immediately apply in their own organizations. The methodology and tools that will

discussed in the booklet include:

- An overview of Design Thinking and its key concepts.

- How to conduct ethnographic research.

- How to look for weak signalsand make sense of research and market data.

- How to run ideation sessions and rapid prototype ideas.

METHODOLOGY AND TOOLKIT BOOKLET

Delegates attending this masterclass will leave with a comprehensive understanding of

Design Thinking and its application to improving the HR function within their organizations.

Following the masterclass, delegates will be able to immediately apply Design Thinking tools

in key areas such as talent identification and acquisition; talent retention; organizational and

team structure for the gig economy; implementing effective learning and development

programmes for employees; and enabling employees to apply Design Thinking

methodologies and tools.

KEY BENEFITS & LEARNING OUTCOMES

DAY TWO



10-11MAY2018

M U M B A I

508, D-Wing, Twin Arcade, Military Road, Marol, Andheri (East), Mumbai - 400059

This booking is invalid without a signature

Early Bird Pass*th *Register & Pay before 28 February, 2018

Standard Delegate Pass

INR 39,500 + 18% GST

INR 49,500 + 18% GST

Goldman Communications recognizes the value of learning in teams. To Register a team of 6 or more to the Masterclass at the same time from the same company connect with us on

and [email protected] Group Discounts.

th thWHEN: 10 & 11 May, 2018

WHERE: Mumbai

IT’S BETTER WHEN YOU ATTEND IN TEAMS

Terms & Conditions1. A confirmation will be sent via email after receipt of the duly filled & signed

registration form with the exact details of invoice to be submitted. 2. Organization is

liable to pay once the invoice is raised. 3. Fees are inclusive of program materials and

refreshments. 4. This is a non-residential event. 5. Registration fee is exclusive of GST

as applicable.

Payment Terms:

1. Following completion and return of the registration form, full payment must be made

within 5 days from receipt of Invoice 2. The event fees is completely non-refundable.

Attendance & Cancellation Policy:

1. Attendance will only be permitted upon receipt of full payment. 2. No refund will be

made in case of no-show / no-attendance, however, should a delegate be unable to

attend, a substitute from the company is always welcome at no extra charge at

anytime. 3. Alternatively, for any cancellations beyond control, you can choose one of

the options below: a) 100% of the value paid will be credited as a credit voucher to be

utilised in full for our next program/s. b) 50% of the attendance fees will be charged, and

the course material shall be shared with your company against the full settlement of

the REGISTRATION FEE value WITH GST. 4. Non-payment or Non-attendance does not

constitute cancellation. 5. If, for any reason, Goldman Communications Pvt Ltd decides

to cancel or postpone this workshop , Goldman Communications Pvt Ltd is NOT

responsible for covering airfare, hotel or other travel cost incurred by clients. 6. The

workshop fee will only be refunded in the form of a credit note to attend future

workshops. 7. Event programme content is subject to change without notice. 8.

Copyright etc: All intellectual property rights in all materials produced or distributed by

Goldman Communications Pvt Ltd in connection with this event is expressly reserved

and any unauthorized duplication, publication or distribution is prohibited. 9.

Governing Laws: This agreement shall be governed and construed in accordance with

the law of India and the parties submit to the exclusive jurisdiction of the Indian Courts

in Mumbai. However Goldman Communications Pvt Ltd only is entitled to waive this

right and submit to the jurisdiction of the courts in which the company’s office is

located.

All Payments in the favor of ‘Goldman Communications Pvt. Ltd.’

Name : Chanchal Adak

Phone : +91 8879557713

Email : [email protected]

Contact Us

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dt & hr 10-11 may - goldman communications | masterclass · & hr masterclass 10-11may 2018...

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