#dtic2014 visitoslos content strategy. it's all about the digital footprint
DESCRIPTION
VisitOSLOs digital content strategy, and how this relates to the overoll strategy of the company. It's about getting views aand viewrs of Oslo content - as many places as possible. A slightly disruptive approach to this topic - have a look! Presentation at the Digital Tourism Innovation Campus 2014 in BarcelonaTRANSCRIPT
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VisitOSLOs digital content strategy-It’s all about the digital footprint
Digital Tourism Innovation Campus 2014, Barcelona
Katrine Mosfjeld, Director of digital development, VisitOSLO, @KMosfjeld
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www.visitoslo.com
1. Oslo is more important than VisitOSLO
2. We need the same goals as the industry Turnover
3. It’s important to activate the people of Oslo
4. Boost events in the city
5. VisitOSLO must take a pioneer role in digital marketing
After the evaluation process, these choices
will lead the way for VisitOSLO
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www.visitoslo.com
1. Oslo is more important than VisitOSLO
2. We need the same goals as the industry Turnover
3. It’s important to activate the people of Oslo
4. Boost events in the city
5. VisitOSLO must take a pioneer role in digital marketing
After the evaluation process, these choices
will lead the way for VisitOSLO
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www.visitoslo.com
1. Oslo is more important than VisitOSLO
2. We need the same goals as the industry Turnover
3. It’s important to activate the people of Oslo
4. Boost events in the city
5. VisitOSLO must take a pioneer role in digital marketing
After the evaluation process, these choices
will lead the way for VisitOSLO
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www.visitoslo.com
2005
2013
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www.visitoslo.com
…It’s all about
conquer these
screens with good
Oslo content!
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Oslos Digital Footprint-Whats that all about?
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Oslos digital footprint –
key measurements
1. Actions from VisitOSLOs followers
2. Content created by others;
3. Exposures of VisitOSLOs own content
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1. Actions from our own followers
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2. Content created by others
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#diggeroslo– crowdsourcing inspiration for new design
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www.visitoslo.com
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Campaign: TripAdvisor
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Hosting internationalmedia
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And even boosting an occational blogpost with traffic
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3. Exposures of VisitOSLOs own content
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Main content:
Products
News, articles and sections & other productbundelings
6 languages
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What’s on!
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Usability also increases exposures of our owncontent
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Responsive websiteIncreased traffic from Google organic, increased exposures per mobile user.
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Listings as inspirationsand triggers.
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Oslo -OfficialCity App
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Partner API displaying our product informationto their audience
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VisitOSLO just opened the API to our productdatabase
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The idea boost the different Oslo services in their own digital space, towards theircustomers
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Nettavisen first withevent calendar
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Aftenposten are making their calendar this fall
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There will be a hackaton on our data nextspring
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An agency is working with a concept for an unknown customer.
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And who will be the first to make somethingbetter than our own sites and apps?
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Open API disrupts ordinary business modelsBut increases Oslos digital footprint
And prepares us for the next web
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Oslo’s digital footprint –
Key figures first 6 months
1. Actions from VisitOSLOs followers:
521 903
2. Content created by others:
269 734
3. Exposures of VisitOSLOs own content:
11 092 773
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