DTN Fuel Seller™

Take Advantage of Every Pricing Opportunity

Make the most of your energySM

Schneider Electric Refined Fuels

DTN Fuel Seller

Nothing affects the profitability of a petroleum fuels supplier more than pricing decisions. Small changes can greatly impact tight margins already squeezed by surplus capacity and intraday price volatility. Real-time data and decision support tools are critical to staying ahead of the curve. To optimize margins and sales, it’s essential to have the ability to execute and publish price decisions multiple times a day.

Schneider Electric is the dominant provider of information technology solutions and aggregated decision support data for the refined fuels supply chain in North America and Latin America. Because fuel suppliers depend on fresh, actionable information, we identify the highest quality, most valuable data from hundreds of sources and stream the results to thousands of customers. They depend on that data to enhance their operations and improve margins.

DTN Fuel Seller does the pricing homework for you. It watches a steady onslaught of real-time market data, seeking pricing opportunities based on rules you define. You automatically receive pricing proposals for review when market scenarios meeting your criteria occur. DTN Fuel Seller provides an uninterrupted pricing focus to identify every incremental pricing improvement possible. Once your pricing decisions are made, DTN Fuel Seller then makes it easy to directly publish prices, as often as needed throughout the day, to your authorized customers.

Fast Implementation – Ongoing SupportSchneider Electric hosts your installation of DTN Fuel Seller at our state-of-the-art data center securely available from any Internet connection. This eliminates complexity, risk, data integration, and the cost of dedicated hardware and infrastructure to manage a pricing system. We work closely with you to implement DTN Fuel Seller quickly and then follow up with expert support to minimize the impact on your IT staff. After a short, focused training session, your analysts are ready to take control, with the direct ability to maintain settings, activate/inactivate products, adjust price authorizations for customers, add new products and terminals and map everything to your existing ERP system.

DTN Fuel Seller provides an uninterrupted pricing focus to identify every incremental pricing improvement possible.

02 | DTN Fuel Seller

From a single screen, the DTN Fuel Seller dashboard provides a continuously updated summary of market activity.

Your Data, Your WayFrom a single screen, the DTN Fuel Seller dashboard provides a continuously updated summary of market activity. Gain an overall understanding of trends based on a broad, clear view of indicators such as intraday rack prices, news, futures and spot prices. When something catches your attention, you can obtain further data using the terminal detail screen. Make decisions based on far more information than ever before by comparing real-time specifics like competitor rack prices displayed next to differentials to your prices.

For more information to fortify your decisions, flip to more granular data such as core pricing metrics (current and rolling seven- or 30-day averages), real-time sales, variance to target strategy, margins and rack rank.

Take the data a step further with custom terminal and product groupings. For example, monitor only the performance of terminals fed by a specific pipeline or located in a certain region. Apply filters to focus on attributes within groups, such as specific strategies or base/spread/cross terminal prices.

User specific groupings also allow analysts to replicate their individual price decision workflow to follow the terminal/product order at which they set prices.

Develop Pricing Decisions with ConfidenceBased on the knowledge you gain from the real-time data, you can arm the system with strategies that work in the background, leveraging that data to propose price changes. Weave strategies of any complexity to automate generation of initial proposed prices, such as:

• Base, spread or cross-terminal product strategy types

• Target index strategies based on any number of competitors and any weighting

• Cost-based strategies

You can globally assign any of these strategies to preferred terminal groups or product groups.

Use the pricing console to execute price decisions as quickly and frequently as needed. Apply changes based on predefined pricing groups or filters identifying a specific interest area. Before you click “submit” for the last time, safeguards clearly confirm each step to avoid unwanted consequences. The pricing console and related screens help the user:

• View metrics for selected areas and products, rack rank, margins and variance to target

• Display the proposed price with its projected margin

• Enter adjustments to proposed pricing or enter an override to act globally or only on specific terminals and products

• Set an effective time for delayed execution of single price changes or prices organized into publishing groups

• Configure spot markets and map those spots to terminals and products

Publish as Frequently as Necessary DTN Fuel Seller allows you to send out prices quickly and easily to your customers, making it easy to publish intraday price moves as often as you need to:

• The users directly maintain customer authorizations for terminals/products/channels

• Automated checks to ensure all prices have been approved and do not contain any errors

• Prices published in DTN Fuel Seller go directly and immediately out to customers; no intermediate steps

Improve Your MarginsIntelligent, informed pricing decisions are the key to increased margins. Depend on DTN Fuel Seller to provide the information you need to enhance your pricing decisions and maximize your profits.

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Schneider Electric USA, Inc.

9110 West Dodge RoadOmaha, NE 68114Phone: 1-800-509-8927 www.schneider-electric.com/us

October 2013