DU Ad Platform

A global ad platform from Baidu

Our unique turnkey solution boosts monetization and simplifies the entire bidding process.

Our proprietary “peak selection algorithm” automatically sorts bids to continually optimize monetization.

Enjoy better, higher quality ad resources, with diversified revenue streams.

By analyzing the behavior of over 1.6 billion users, DU Ad Platform offers effective, sophisticated targeting.

With 7 teams around the world, we offer localized guidance and tech support.

DU Ad Platform’s5 Key Advantages

DU Ad Platform integrates high-quality advertising resources from all over the world. In this way, we can ensure stable, diversified income for developers.

Customized SDKs, advanced compression technology, and tiny 100KB packages for low-data ad delivery.

Our API can be integrated through a single interface. It features unhindered caching, smart reading, and one-stop data analysis.

We excel at native advertisements, and can also provide offer walls, banners, and other popular ad formats.

Our “turnkey solution” helps you monetize

Our peak selection algorithm.Your most efficient way to monetize.

DU Ad Platform’s unique peak selection algorithmWith our peak selection algorithm, bids are precisely ordered according to product, country, users, time and many other factors.

Global IDC node deploymentWe have 7 global nodes covering the US, Singapore, Hong Kong, Japan, Brazil, the Middle East and Europe. By streamlining requests, we can ensure high reliability and a vastly improved conversion rate.

Price/filling controlCompletely control filling in order to ensure high-performing eCPM ads. Make quick filling adjustments during eCPM fluctuations in the channel, and maintain peak revenue.

Guaranteed time fulfillmentWe provide the highest-value and fastest advertising services, which can be based on users’ time for an ad placement.

7 leading products:

DU Battery Saver DU Speed Booster MoboMarket Baidu Browser

Over 1.6 billion users worldwide, covering more than 100 countries and regions around the globe.

ES File Explorer Photo Wonder Simeji

7 local operations teamswith offices in India, Brazil, Egypt, Indonesia, Thailand, Japan and the USA.

Introducing DU Ad PlatformA turnkey advertising solution.

Introducing Baidu’s global mobile ad platform, DU Ad Platform. With our proprietary peak selection algorithm, real-time integration of high quality channels, and precise ad delivery, you can enjoy the most efficient monetization available.

Website：http://ad.duapps.com Contact us：cooperate@baidu.com