Presentation on

DU Telecomadd life to life

Submitted by-HimanshuPGDIE 41

10/04/2023 1

AGENDA

• Introduction• History• Shareholders structure & Key persons• Vision, Mission & Brand Values• Products & Services• Financial Highlights• Awards• CSR• Growth Strategy• Competitors10/04/2023 2

INTRODUCTION-

Du Telecom, is the integrated telecom service provider in the UAE. It provides fixed and mobile telephony, broadband connectivity, IPTV services, and carrier services to residential and business customers.

HISTORY-

2007: DU telecom started operations in UAE and produced net loss

2008: Remarkable year for DU, business picked up the pace & sales grew by 157%

2009: Captured 32% mobile market share with customer base of 3.2 million

2010: Ended up with 40.2% of mobile market share & customer base of 4.2 million

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SHAREHOLDERS STRUCTURE

UAE federal Government

39%

Mubadda Devel-opment Company

20%

Emitates Commu-

nication & Technol-ogy com-

pany20%

Public share-

holders21%

KEY PERSONS

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Ahmad Bin BayatChairman

Younis Al KhooriVice Chairman

Osman SultanChief Executive Officer

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MISSIONVISION

To delight our

customers

Be the employer by choice for best talent

Create values in the mind

of sharehold

ers

Confident

Friendly

Honest

To enhance your life-anytime,

anywhere

BRAND VALUES

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Products/Services

Mobile

Telephonic services –

Various plans

Handsets

Contents

Mobile broadband

Landline/Home phone

Broadband

TV

Teleservices for business

Business Mobile

Business Voice

Business Broadband

Business Access

Wi-Fi Iphone 4

FINANCIAL HIGHLIGHTS-

• Achieved record revenues of AED 7.1billion in 2010

• Annual growth of 32%, one of the highest level in telecom sector in entire region

• Market share of 40% in UAE in just 4 years

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Year 2009 Year 2010 Percentage Increase

Revenues 5.5 billion AED 7 billion AED 32

Gross Margin 3.5 billion AED 4.6 billion AED 31

Net Profit .26 billion AED 1.3 billion AED 396

Fixed Line Revenues

.97 billion AED 1.2 billion AED 21

Earning per Shares

.13 AED .24 AED 85

Mobile Customers

3.2 million 4.2 million 34

AED= Arab Emirates Dirham

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FY 07 FY 08 FY 09 FY 1001234567

1.54

5.47

Revenue Growth (AED billions) FY 07 FY 08 FY 09 FY 100

0.51

1.52

2.53

3.54

4.5

1.12.4

3.24.2

Mobile & Fixed Subscriber Growth

Telephony Mobile; 77%

Telphone Fixed; 17%

Wholsale; 4% Broadcasting; 2%

Revenue Earnings By Sector

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AWARDS DU CEO Mr. Osman Sultan received the prestigious comms MEA ‘2009 lifetime Achievement Award’ in 2009

Received the highly coveted Global Telecom Business-2009 Innovation Award

Two awards at Cisco Networkers 2010: The Most Innovative Service Provider Service Offering of the Year, and the award for The Most Innovative Mobility Project .

IS Security Architecture award during renowned Architecture World Conference 2010

Best Content Delivery award for its revolutionary TV services at Digital Studio Awards 2010.

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CSR

Education-

educating or creating awareness of Electronic & IT to

prepare students achieve there goals

Stars of Future- invest in

creative young minds by providing them

with adequate confidence, support

& resources to develop their skill &

talent

Heritage Reviving

Culture- educate UAE youth about

their culture & tradition to remain

them connected with their past

Social Challenges- main

sponsor of UAE special Olympics, also

conducts blood donation camp

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Strategy & Outlook

Growth through efficiency

Increase penetration of

high-value consumer and

enterprise accounts

Focus on profitable growth

and increase of value share

Excel in customer experience and increase brand

engagement

Revenue diversification

through mobile data and

broadband

Continued emphasis on operational

efficiencies and profit margin

increase

Maximize returns of existing network

investments and cash flow

generation

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Etislat DU Telecom

‘Etisalat’ was the only telecom service provider since 1976 in U.A.E.

‘Du’ stepped in the telecom market and started offering mobile and internet services across the country and in certain areas of Dubai in February.

Etisalat was losing its profits, revenues, number of customers and its quarterly net profits which ended on September 30th 2010 showed a reduction of 17 percent from AED 5.53 billion in 2010 compared to AED 6.69 billion in 2009.

Du gradually took over the telecom market from Etisalat and attracted many customers in less than 3 years.

Etisalat has about 60 percent of the mobile market with 10,000 new customers added in the third quarter

Du was able to attract 159,800 customers in the last quarter and now has a total mobile market of 40 percent.

References

• DU telecom official website www.du.ae• Financial Results of DU telecom

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THANK YOUAny Queries?

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