Dubai Tourism Case Study Solution28th March 2014

Arun Khedwal

From Desert to Dreamland

About Dubai One of the fastest growing cities on earth Dubai is tourism, trade and logistics hub Dubai is one of the most cosmopolitan cities in the

world It is safe, politically stable, centrally located, has a

good education system and healthcare facilities, modern infrastructure and much more

Sun shines almost every day, the shopping and leisure facilities are impressive, and the salaries are tax-free

Dubai is without a doubt a destination of the 21st century

Dubai is also known as City of Gold

Location

Dubai is an emirate in the United Arab Emirates (UAE) federation

The main city of the emirate is also called Dubai

Today Dubai is Global City It has the largest

population in the UAE (2,106,177) and the second-largest land territory (4,114 km2) after the capital, Abu Dhabi

Facts About Dubai

Since 2000 real GDP of Dubai has been growing at a CAGR of about 15%

In 2009, 95% of Dubai’s GDP came from non-oil sectors

More than 120 airlines operate to and from Dubai International Airport to more than 260 destinations

Annual passenger traffic in 2013 reached 66,431,533, up 15.2 per cent compared to 57,684,550 recorded during 2012

Dubai is expected to accommodate over 15 million tourists by 2015

Dubai alone has more than 70 shopping centre, including the world's largest shopping centre, Dubai Mall

S.W.O.T Analysis- Dubai Tourism

Strengths Perfect Location An array of hotels Shopper’s Paradise Events & Festivals Business Hub Heritage & Museums Nightlife

Threats Other growing locations Recession (Economic

Slowdown) More hotels being built GDP depend on Tourism Pollution Tourism-Drugs & Sex

Weaknesses/Limitations Ineffective promotion High Cost of living Major Tourist from nearby

locations Rely heavily on tourism Very expensive City

Opportunities Attract Medical Tourism Family Tourism Make Dubai Educational

Hub Host the Global events Real Estate

PEST Forces Analysis - Dubai Tourism

• Online State• High

Penetration of Internet

• High Rating

• Young Population

• Arabs want to work in Public sector

• Economic Growth is stable

• Currency is Stable

• Political Stability Very Stable

• International Trade Regularisation Politica

lEconomi

c

Technology

Socio-cultural

Sustainability in Tourism

Immediate Solution

Social media and online promotion Women Empowerment Reduce Turnaround time- ex. Visa application etc. Scholarships for International students Water consumption/conservation Environmentally friendly tourism Public transport initiatives Increase in school & Collage attendance rates Debt Restructuring Host the Indian Premier League (IPL-7)

Short-term Solution

Outsourcing solutions that are cost-effective and efficient

Recruit Specialised Skilled Persons Shift dependency of GDP from Tourism to Property Apartment rentals in tourist area Not to build to many hotels as the occupancy is

going down

Long-term Solutions

Diversification to minimize the risk Attract the Medical Tourism Host the Olympic Games Increased use of environmental best practice

programs and tools Host the global events Attract Family Tourism Educational Hub Tax-Heaven

Recommendations Attract the Medical Tourism Recruit Specialised Skilled Persons Increased use of environmental best practice

programs and tools Women Empowerment Social media and online promotion Water consumption/conservation Not to build to many hotels as the occupancy is

going down Environmentally friendly tourism

Conclusion The state of art shopping malls with retail outlets,

entertainment areas, dining restaurants & café, multiples attract tourists & contribute to the retail sales in the emirates.

Events play major role in enriching the shopping Dubai Strength lies with the stable government Visionary Leadership Dubai faces competition from its neighbors The good promotional campaign will help to

increase tourist inflow into the country in near future

Dubai has got good future in real estate & tourism

India Tourism - Incredible India

India Tourism Vs Dubai Tourism

India Tourism The tourism industry of India is economically

important and grows rapidly 6.29 million foreign tourists arrived in India in

2011 This ranks India as the 38th country in the world

in terms of foreign tourist arrivals India's rich history and its cultural and

geographical diversity make its international tourism appeal large and diverse

It presents heritage and cultural tourism along with medical, business, educational and sports tourism

Recommendations Online Promotion - more than 30 per cent of

the world population is online Festivals like Goa New Year festival etc. will

attract the tourist Attract the Medical Tourism Elect non corrupt government Make India most modern tourist destination Develop good network of Hotels The good promotional campaign will help to

increase tourist inflow into the country in near future

References http://en.wikipedia.org www.dubaitourism.ae www.definitelydubai.com/ en.wikipedia.org/wiki/Tourism_in_Dubai http://en.wikipedia.org/wiki/Tourism_in_India http://www.incredibleindia.org/

Thanks