!

Ducks + Decorated ShedsA Way To Talk About, Evaluate and Design Structural Form

Presented at UX Thursday 2014 by Dan Klyn

“

—Jared Spool

Design is the rendering of intent.

“

INTENT !

!

!

!

STRUCTURE MEANING

What’s A Good Structure? How would you know if you were doing it right?

Photo: Melissa Mahoney

“There is no right way.”

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Development

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CompuTaught

Education To Go

NetLearning

GVRL(5.x-a)

Digital Collections

(5.x-d)

Search (2.5)

Tools for Students

Article Library

Activities for Students

Struggling Reading Center

Glossary of Literary Terms

How to Write a Term Paper

Student Handout - Why Use Reference vs. Google

Citing Information from Gale Databases

Award Winners

What's New

Special Offers

Featured Partners

Overview

RE: sources Blog

Free Downloads

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Promote your eBooks

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Partners

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Support

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Connecting with Library &

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Field/Category (2.4.x)

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Field/Category (2.2.x)

Discipline (2.2.x.x)

Course (2.2.x.x.x)

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Field/Category (2.3.x)

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Product TypeBrandLibrary Type

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Search)

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Example Sites. There could be hundreds.

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DD

DDD

EE

EEE

CCC

Library of Congress Prints and Photographs Division - LC-DIG-npcc-22697

1. SystematicIntentions

Service Acquire

Acquire Service

Optimize Innovate

Now Future

Engagement Conversion

http://www.uxbooth.com/articles/designing-for-mobile-part-1-information-architecture/

INTENT !

!

!

!

STRUCTURE MEANING

2. SystematiMeaning

2. SystematicMeaning

Learning from Las Vegas 1972

3. StructuralLanguage

Learning from Las Vegas 1972

Learning from Las Vegas 1972

Implicit Connotation Integral Ornament

Innovative Revolutionary

Extraordinary Original

New Words Pretty All Around

Consistent Advanced Tech

Looks Expensive “Interesting”

Heroic

Learning from Las Vegas 1972

Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient

Implicit Connotation Integral Ornament

Innovative Revolutionary

Extraordinary Original

New Words Pretty All Around

Consistent Advanced Tech

Looks Expensive “Interesting”

Heroic

Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient

SHED

DUCK

Explicit Denotation Implicit ConnotationApplied Ornament Integral OrnamentEvocative InnovativeEvolutionary Revolutionary Ordinary Extraordinary Conventional OriginalOld Words New WordsPretty In Front Pretty All AroundInconsistent Consistent Conventional Tech Advanced TechLooks Cheap Looks Expensive“Boring” “Interesting”Expedient Heroic

Explicit Denotation Applied Ornament

Evocative Evolutionary

Ordinary Conventional

Old Words Pretty In Front

Inconsistent Conventional Tech

Looks Cheap “Boring”

Expedient

4. SimpleModels

1. Systematic Intentions 2. Systematic Meaning 3. Structural Language 4. Simple Models

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