dude, where are my customers???
Post on 13-Sep-2014
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My keynote at Philips global event "Agile 4 Ever" at Philips Innovation Campus, Bangalore, Oct 3TRANSCRIPT
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Dude, where are my Customers???
Tathagat VarmaVP, Strategic Process Innovations,
[24]7 Innovation Labs
Picture: http://www.news.com.au/travel/holiday-ideas/inside-china8217s-ghost-cities/story-e6frfqd9-1226716277487
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Why Innovation matters?
“Our species exists thanks to four billion years of genetic innovation. Since time immemorial, life has been experimenting with new genetic combinations, through sexual recombination and random mutations.…Thank God for screw-ups, for if life had adhered strictly to six sigma rules, we’d all still be slime.”
– Gary Hamel
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http://blog.amplifiedanalytics.com/wp-content/uploads/2011/07/New-product-failure-rate.png
“Build and they will come” is not a strategy, it’s a prayer.
– Steve Blank
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Isn’t execution enough?
Necessary, but not sufficient…
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Google’s Hall of Shame
4.85yrs to pull out???http://blog.priceonomics.com/post/46028291791/digging-around-in-the-google-graveyard
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Internet Hall of Shame…
http://themyndset.com/2013/05/catch-the-wave-right-mindset-digital-iq/ http://www.cnet.com/1990-11136_1-6278387-1.html
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…and in ROTW
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who succeed, drastically change their plans along the
way!
2/3rd
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Guess them?
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http://www.capgemini.com/blog/capping-it-off/2011/06/paving-the-path-of-scrum-adoption-2-product-people
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New Product Development: Old vs New
Old NPD
Technology-drivenForecast based
ProductionLarge R&D $$$s
Closed Innovation
Long gestation period
Slow upgrade cycle
Top 3 / Land grab
New NPD
User needs-drivenFeedback based
DesignSmall Startup $s (and
¢)Open Innovation
Short experimentations
Fast upgrade cycle
Long tail
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Innovation =
Ideate
+ Productize
+ Commercialize
+ Search Business
Model
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Problem with traditional product development model
From: Running Lean – Ash Maurya The Startup Owners Manual – Steve Blank
“In large companies, the mistakes just have additional zeroes in them”
– Steve Blank
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“A startup is not a smaller version of a large company” – Steve Blank
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http://newentrepreneurship.nl/business-model-canvas/
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http://torgronsund.com/wordpress/wp-content/uploads/2011/04/Slide1.jpg
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“GET OUT OF THE BUILDING”
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http://steveblank.files.wordpress.com/2010/11/pivot-the-model.jpg
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Build-Measure-Learn Loop
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So, what is your product?
From: Running Lean – Ash Maurya
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http://www.expertprogrammanagement.com/2010/08/the-scrum-process/
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Recap