S.w.o.t analysis of Dulux

Submitted by Guided by

Vijay Somase Prof Mahale .S. Sir

Company Profile

•Dulux paints is India's largest paint company in India

• Asia's largest paint company with a turnover of Rs 78.63 billion

•The company operates in 22 countries and has 29 paint manufacturing facilities in the word

•The present MD & CEO of the company is

History Of Company

•The company has come a long way since its small beginning in 1652

•By four friend who started the company

Chimanlal choksi Champaklal chokseySuryakant dani and

Arvind vakil

•The company has been the market leader in paints since 1988

STRENGTHS

Market leaders with 54% market share

Best in working capital management

Good operating & distribution networkOperating in 20 countries

It has 28 manufacturing facilities in the wordHas 3000 dealers in its network

More than 300 colors

WEAKNESS

Competition with other company

Price higher

Low publicity

It only have 15% market share in industrial coating segment

OPPORTUNITY

Increasing the market share in industrial segment

Road sector

Supply chain improvement

THREATS

Rise in oil price

Failure of monsoon

Weakening of rupees

Changes in consumer preferences

THANK YOU