dulwich onview museumnext presentation 2012 final
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How is Dulwich OnView different from other museum blogs?
Follow us @dulwichonview@dulwichgallery
Dulwich Picture Gallery, London
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2008-2011 set up and run by a team of enthusiastic volunteers
independent of the Gallery
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Different NameDifferent URL
Different TwitterDifferent Facebook
Diverse ContentIndependent but worked on trust
and collaboration
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2011 →volunteers
and museum staff
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3 different photographers
5 different authors
Diversity of contributors
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* Other museum directors * Chairman of the trustees of another museum
Surprising contributors
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Independent views Peer reviews – more believable than official website marketing
Huge mixture of stylesVirtually no editing
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DOV wine correspondent
An occasional contributor
Posts indirectly related to an exhibition
Patricia Cornell, published a book arguing that Sickert was Jack the Ripper. Sickert was, she claims, a violent misogynist who was tipped into murder by botched surgery that made him impotent.
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Promoting Dulwich Picture Gallery as part of the local community
Another successful, and well-established, partnership is with the Dulwich Picture Gallery ....
Links, links, links
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The silver Community Memories of 1940’s Dulwich – BerylBrenda – ‘I read your article with interest. I lived in Tulse Hill at the time. I remember the very cold winter....Beryl – Hello Brenda. I remember Rosendale Road school....Brenda – Dear Beryl. Thank you for replying so quickly. Are you related to..........Beryl – Hello again Brenda. Sorry for the delay, some family things have kept me busy..........And so on for the last 4 months. Now John is joining in with his memories.
International research
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Have fun
Network
Spread the word
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Have a party!
We invited everyone who had contributed to DOV, their friends and family
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We have made friends with local businesses (articles on DOV) and
they donated cakes
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We have made friends with local bands (articles on DOV) and they came and played for free
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And the small businesses/charities promoted themselves
Selling WI Calendars
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Measurable results 447 people came and most went into DPG
17 Comments later on DOV : “What a great, cheerful, sunny afternoon that was! And a double bonus. I hadn’t intended to see the Salvator Rosa show, though I knew it was on. But since I was there, I kind of got sucked inside, and I’m glad I was.”
“It was also good to visit the Gallery again. It must be about five years since I last visited.”
22% rise in DOV subscriptions during the subsequent 2 weeks
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We now average about 20,000 views a month
The peak in May 2010 was when we ran a competition and asked for votes.
Views March 2010 → present
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Viral MarketingAuthors tell their friends
Organisations link to the articles
Groups tell their members
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Search terms for last 30 days
Recycling 437Paul Nash 170Dulwich OnView 154Bushes 139Anish Kapoor 124Dulwich Park 69Andrew Wyeth 55David Gentleman 54Stik Dulwich 53Queens House 52Dulwich Picture Gallery 49Bonnard 47Lucinda Rogers 461948 Olympics 42
96.28% are not looking for DPG
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Bubbas – A taste of the Caribbean in Tulse Hill
Where do our visitors go? (last 30 days)
Bubbas Restaurant 19.9%Dulwich Festival 15.2%DPG main site/facebook 12.1%Hello Geronimo 0.3 %Dulwich Magic FC 0.2%Evening Standard – Cult graffiti artist Stik... 0.2%Etc..
Geronomo – local textile artist
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Dulwich OnView has won awards….and we’re loving it!