「dummy photography」hi-fi prototype
TRANSCRIPT
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°JH7 | Dummy Photography
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What?
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C�§rv� | Realtime Pose Instruction
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��9Y | 6 different Amazing Styles
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5 Basic styles: �¡P,�©, I3,�1, °J
1 Special Edition: ��QM8Y(NN,��z-:)
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T��W | Original Stickers
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fe,q¯� | Filters for food lovers
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Who&Why?
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If... /s?
�w(la)�(chou)c(hen)!
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Taking Photos
should be FUN!
You are
Target Customer!
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Agenda ● Design Process ● Business Plan
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Design Process
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Discover
User Research
● Contextual Interview ● Questionnaire ● Focus Group
Age Distribution Favorite Photo Style
Favorite Function
Market Research
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Define
Persona
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Define
Scenario
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Define
Design Brief
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Develop
Prototype
Step 1: Build 3 prototypes with different information architecture
Step 2: Pilot Usability Test
Step 3: Usability Test 1
Step 4: Triangulation: Online Survey
Step 5: Redesign Information Architecture
Step 6: Usability Test 2
Step 7: Build final paper prototype
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Develop
Step 1: Build 3 prototypes with different information architecture
Information Architecture A
Information Architecture B Information Architecture C
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Develop
Step 2: Pilot Usability Test
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Develop
Step 3: Usability Test 1
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Develop
Step 4: Triangulation: Online Survey
A: Too simple, but interesting B: Logical C: Functional, but complex
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Develop
Step 5: Redesign Information Architecture
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Develop
Step 6: Usability Test 2
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Develop
Prototype
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Develop
Business Model Canvas
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Deliver
Official Website: www.dummyphotography.com
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Business Plan
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Business Model Canvas
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Value Proposition
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Strength • sensitivity of current trend
among youths for special edition production
Weakness ● deficiency of capital
investment
Threat ● potential entry of Meitu
Xiuxiu who has heavy capital and quick adaptability
Opportunity
• popularity of smart phones • booming market for sticker
selling and photography software • rare competitors focusing
on the real-time instruction ● large potential customer base
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78.52%
0.10%
18.98%
1.10% 1.30%
Android
�BlackBerry �iOS Windows
Other
Release Channel
Smartphone OS Sales Share for China 2013
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42%
31%
14%
4% 9% Baidu Group(����+91�+����)
360 Mobile Assisstant
Snappea(�� )
Gomarket(���)
Others
Release Channel
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Promotion Channel
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Cost Structure & Revenue Source
Sticker Selling
Filter'Selling
Sponsorship
Managing'Cost'
○ Research)&Developemt)○ Design)○ Tes6ng)○ Cloud)Hos6ng)
Marke0ng'Cost'
● Distribu6on)● Marke6ng)
Financing'Cost'
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Income Statement
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Official Website: www.dummyphotography.com
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Will You
download?
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Q&A