HISTORY

Dunkin' Donuts was founded in 1950

It was founded by William Rosenberg

5,000 Dunkin' Donut shops worldwide

The company is the largest chain of coffee, donut, and bagel shops.

SEGMENTATION

Target customers- People with annual income of more than Rs. 3,00,000/-

Mainly targets kids and teenagers.

PRODUCT

52 types of Donuts

13 types of Bagels

9 types of Sandwiches

Beverages includes coffee, coolatta, hot espressoIced coffee, iced espresso drink, etc

Differentiation Point

Dunkin donuts is the 1st outlet in Mumbai to offer52 varieties of donuts to its customers.

Less Calories

Rs

35

Rs

250Rs

250

PRICE

PLACE

To own a Dunkin Donut outlet minimum liquid assetof Rs 2 crore and net worth of Rs 4 crore is required by the franchisee.

LOCATION

Bandra – opposite Shoppers StopArea 2500 sq. feetRate Rs 125 per sq. feet

Marine DriveClose to New YockersArea 2000 sq. feetRate Rs.120 per sq. feet

JuhuClose to Shiv SagarArea 1500 sq. feetRate Rs.100 per sq. feet

Lokhandwala (Main)Area 1500 sq. feetRate Rs.80 per sq. feet

Hira Nandani (Powai)Area 1300 sq. feetRate Rs. 70 per sq. feet

R MallArea 1500 sq. feetRate Rs.75 per sq. feet

PROMOTION

Audio visual ad-Shown during peak hours that is 6pm to 12am-Channels •Star Plus – 5 lakhs for 10 seconds•Zee TV – 1.25 lakhs for 10 seconds•Sony – 3 lakhs for 10 seconds•Channel V – •M TV – •Cartoon network –

Print ad

Bombay times – half page colour ad Rs. 2,34,000

Hoardings

•Vile Parle (W) – 20’ * 10’ facing road, south side and north side facing platform

•Santacruz (W) – 20’ * 10’ facing north road

•Grant Road (E) – 20’ * 10’ facing novelty

•Andheri Bus Depo – 20’ * 10’ facing road

•Chembur – 20’ * 10’ diamond gardensAll at package rate of Rs 7,00,000Including painting + 8% service tax extra

•Marine Drive – Rs 10,00,000 for 1 month

Now just don’t keep staring at this tray ………………… We know you are feeling temptedSo just DUMP INTO DUNKIN …………………..

Dunkin Donut Vans

These vans will be placed outside Colleges……….

THE GRAND LAUNCH Total cost: 75 lakhs •Venue: The Grand Maratha Sheriton •Celebrity: Priety Zinta•Curtain Raiser•Official launch•Entertainment programs by Euphoria•Buffet •Distribution of free passes ( valid for a period of one month upto Rs. 100)