Durham Dilemma MBA 658 Marcy Engle, Tracy May, Gwen Palmer, Travis Pettit & Dorothy Welch The Problem Growing pains New opportunities New city? Demographically speaking... Brainpower, quantified Source: Angelou Economics Environmentally motivated neighbors How green was my valley? Up and coming Gen X & Gen Y population Population projections All dressed up...and somewhere to go! 6.4 million tourists per year 4,200 business conventions, serving 150,000 delegates 5 million disembarking airline passengers per year QUESTIONS?