ABOUT

D U S T I N M C C O R M A C KMy name is Dustin McCormack and I am a Canadian fashion design and merchandising graduate, professional fashion blogger and creator of xodustin.com. I am also the founder of Clever and Clueless, a trend-driven clothing label for young women.

At age 16, I started to blog about modern fashion and now blog professionally for Google at xodustin.com

At age 19, I moved to Halifax to attend the Centre for Arts and Technology for Fashion Design and Merchandising. Since graduating, I have been dedicated to providing femi-nine garments with hard edges to a young demographic.

Clever and Clueless stands by the unique design philosophy of wearing what you want and being carefree with fashion. The pieces combine soft and hard edges to create feminine garments with bold attitude.

My debut collection under the label was inspired by the downtown cityscapes of many fashion-forward destinations and the people who reside within the streets. My inspiration came after visiting Montreal and being captivated by the vibe of the city.

My personal goal is to obtain a career that allows me to indulge my creative spirit and apply my ideas professionally. With my ongoing experience in the industry, combined with my dedication and drive, I believe that I would excel in the editorial field of a fashion publication. That is my dream.

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DUSTIN MCCORMACK1685 ARGYLE ST. APT 104, HALIFAX B3J 2B5, 902-478-9441, DUSTIN@XODUSTIN.COM

OBJECTIVETo obtain a responsible and challenging position where my education, design aesthetic, and work experience will have valuable application.

EXPERIENCECLEVER AND CLUELESS JULY 2014 TO PRESENTFOUNDER/DESIGNER

• Design collections that fit within the target market and trend research for the brand• Making executive decisions on shirt graphics, colors, fabrics, and garment fit• Conducting market research to plan and execute marketing strategies• Branding the company to work with the target market• Keeping an active online profile for the brand to keep customers interested• Working with buyers from retail locations to fulfill wholesale orders

GOOGLE ADSENSE MAY 2014 TO PRESENTCONTRACTED FASHION BLOGGER (XODUSTIN.COM)

• Create content filled posts frequently for readers that meet company criteria and partner contracts• Respond to partnership offers from companies regarding reviews, ad placement, etc• Consistently reply to e-mails and others messages from readers on various social networks

SKREAM CLOTHING 2010 TO 2012FOUNDER/DESIGNER

• Taking creative control by selecting shirt graphics, fabrics, and all aspects of the overall designs • Actively update the companies social media platforms and website• Packaging, shipping, and completing customers’ orders• Responding to customer e-mails regarding customer service inquiries

EDUCATIONOCTOBER 1, 2012 - OCTOBER, 2014 The Centre For Arts and Technology, Halifax, NSFASHION DESIGN & MERCHANDISING DIPLOMA

SKILLS • FLAT PATTERN DRAFTING • TREND FORECASTING• GARMENT CONSTRUCTION • TREND RESEARCH• TECHNICAL SPECIFICATION PACKAGES • BRAND DEVELOPMENT• LINE DEVELOPMENT

• MARKETING• TARGET MARKET RESEARCH • FASHION WRITING• PRODUCT DEVELOPMENT • COLLECTION PRESENTATION BOARDS• WARDROBE STYLING • COMPUTERIZED

INDUSTRY EXPERIENCE

TREND AND DESIGN EXPO [2012]FASHION SHOW HEAD STYLIST

TURBINE BY LISA DRADER-MURPHY SHOWCASE [2012]BACKSTAGE ASSISTANCE

NOVA SCOTIA DESIGNER CRAFTS COUNCIL TRADE SHOW [2012]FASHION SHOW CO-ORDINATOR AND ORGANIZATIONAL TEAM

EMAN MUSTAFA FASHION SHOWCASE [2012]BACKSTAGE ASSISTANCE

FASHION SOS FUNDRAISER [2013]BACKSTAGE ASSISTANCE

WEAR BLAIR PHOTOSHOOT [2013]HEAD WARDROBE STYLIST

BISCUIT GENERAL STORE HOLIDAY WINDOW [2013]CREATIVE DIRECTOR

HEART & STROKE RED HOT IN THE CITY SHOWCASE [2013]BACKSTAGE ASSISTANCE

[PHASE] THE EMERGING DESIGNER SHOWCASE [2013]FRONT OF HOUSE MANAGEMENT

ATLANTIC FASHION WEEK [2013]SOCIAL MEDIA CORRESPONDENT/EVENT MANAGEMENT/BACKSTAGE MANAGEMENT

LINE MAGAZINE PRESENTS: VERONICA MACISSAC [2014]BACKSTAGE ASSISTANCE

CENTRE FOR ARTS AND TECHNOLOGY [2014]STUDENT EXPERIENCE BLOGGER

[PHASE] THE EMERGING DESIGNER SHOWCASE [2014]HEADLINE DESIGNER / FASHION SHOW ORGANIZER

SKREAM CLOTHING

These images are of press clippings that were written about myself and my clothing line from 2009–2010, Skream Clothing, that I created when I was sixteen years old. PRESS CREDITS: BUGLE OBSERVER | INSIDEOUT MAGAZINE | GLAM ROCK MAGAZINE

CLEVER AND CLUELESS

These images are pulled from my archive of saved photos that I referenced when designing my debut collection under the label Clever and Clueless at the [PHASE] Emerging Designer Showcase in 2014.

INSPIRATION

These images are pulled from my archive of saved photos that inspire me or represent a photo shoot that I would like to create personally.

These images are covers of publications that inspire me and influence the work that I do. All of the magazines on this page represent places I could see myself fit in creatively.

STYLING WORK

CONTACT

CONTACT

EMAIL: DUSTIN@XODUSTIN.COM

WEBSITE: XODUSTIN.COM

INSTAGRAM: XODUSTIN

TWITTER: @XODUSTIN

FACEBOOK: /XODUSTINDOTCOM

CREDITS

PHOTOGRAPHY BY MICHELLE PERRY

MODELS: OPHELIA LAI / TIM CROWELL

MAKEUP: RAVEN HAZE

STYLING: DUSTIN MCCORMACK

CLOTHING BY WEAR BLAIR APPAREL

PHOTOGRAPHY BY LAURA HILCHEY

STYLING: DUSTIN MCCORMACK

MAGAZINE PHOTOS VIA WEHEARTIT.COM

PHOTOSHOOT PHOTOS VIA WEHEARTIT.COM