dutch design in south china
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Design, product design, industrial design, Dutch design, Design in China, Design in south china, prd design, design guangzhou, consulaat guangzhou, jorg van den hoven, designers, dutch designers, ask4me group,TRANSCRIPT
DUTCH INDUSTRIAL DESIGN (in CHINA)Consulate General of the Kingdom of The Netherlands
Mr Jorg van den Hoven Industrial Design Engineer (MSc)Deputy Head Economic & Commercial Department
DUTCH INDUSTRIAL DESIGN in CHINA
1. What is Dutch Design not2. Why Dutch Design3. Dutch in China4. How Dutch Designers work5. How to Select Designers
1. Preparation (I)2. Assessment (II)3. Selection (III)
6. Good luck!
Design is a directionYour companyShould take if
You want to bedifferent
Human Centered DesignLies fundamentally
WithClient & Designers
Corss road sign for bicycles in HollandImage: Jorg van den Hoven
WHAT DUTCH DESIGN IS NOT
-Only styling of an object-The same as art-A coincidence-At end of product development-Easy adaptable to your process-Part of traditional Chinese business
model and economic situation-A trick with the computer
Product Design=Innovation=Strategy=Investment=Risk=Opportunity
Rubber Duck Found at China supplierHas touch sensitive metals for LED
Why Dutch Design
-Out of the box Way of Thinking
-Integrated management process
-Understanding end-user-Design = Innovation =
multi-disciplinary-International-Holland HUB for new markets
4
DesignDesign==
InnovationInnovation==
Market Market XX
TechnologyTechnologyXX
ProductProduct
www.marcelwanders.com
Dutch in China
-Smart engineering = Safe Cost
-Create identity = Branding-Consistent product range-Long experience-Knowledge of western
market-Understand IP
www.ask4me-group.com
How Dutch Designers work
• Follow process (see later)• Work in phases• Charge before each phase• Create mutual
understanding• Design = Research = Time• Hourly fee’s from 200
RMB/Hr up to 2.500 RMB/Hr
www.kocxontwerpen.nl
Dutch Product Designis also:-contextual-materialisation-user oriented-conceptual-ergonomics-interactive-our of the box-discussable-profitable=Multi disciplinary=Innovation
How to Select Designers
1. Preparation
2. Assessment
3. Selection
For Dutch DesignersTo follow the
RightDirection
They work with clearprocedures
=Good design
=Good Process
=Good Management
Corss road sign for bicycles in HollandImage: Jorg van den Hoven
Preparation
-Characteristics-Size (investment_-Complexity-Product-Market-Identity Mix-Type of Design Agency-Specialty of Agency-Size of Agency-Required Management
GOOD designs GOOD designs requires alsorequires alsoGOOD GOOD management management of clients (YOU)of clients (YOU)(and middle management that (and middle management that understands design)understands design)
www.vividvormgeving.nl
Preparation (ii)
Design Brief-Your target-Your identity & brand-Your products-Your assignment-Your criteria
-cheaper product vs. high quality-product range vs. one of a kind-etc..
Speak out Speak out What you What you
WantWantor Needor Need
www.burovormkrijgers.nl
Assessment
-Project Characteristics-Project Size (investment_-Complexity-Product-Market-Identity Mix-Type of Design Agency-Specialty of Agency-Size of Agency-Required Management
Product Design= Cooperation
Make a ChecklistOf all yourRequirements andWisheswww.ask4me-group.com
Selection
-Professional Criteria-Vision of the Agency-Paid Pre-Study
(feasibility/design)-Create discussion-Matching your ideas-Design contract-Design conditions (terms)
Designers are Experts.Designers are Experts.Companies that innovateCompanies that innovateRequire experts.Require experts.
Selecting Designers Selecting Designers ==Management Strategy!Management Strategy!==Selecting Long Term PartnersSelecting Long Term Partners
Jorg van den Hoven “My paint stock”
Good Luck!
-Changing your business strategy
-Redefining your management process
-Realising what you want from designers
-Investing in the right design partner
-Starting to INNOVATE!
Dutch DesignPartners in Innovation
Jorg van den HovenSymbolic image in Lausanne
CONTACT US FOR-Trade Enquiries-Investment in Holland-Design & Business Partners-Information on Holland
Send your design inquiries to:
[email protected]@MinBuza.nl
Special thank to:Dutch Design Association www.bno.nlGordon Bruce (founding Product Design Chairman of the "Innovative Design lab of Samsung)