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EDITORIAL FOCUS

DEMOGRAPH

ICSRATES &

SPECS

SNEAKERS I STYLE I CULTURE I NIGHTLIFE

DV8M A G A Z I N E

EDITORIAL FOCUS

Metropolitan cities change constantly. They absorb, transform and redirect modern trends, ultimately reshaping the structure our lives. Simply put, they deviate — resulting in revolutionary changes worldwide. The paradigms of music, fashion, science, arts, sports, technology, pop culture, transportation, and politics become current, then obsolete faster than the eye can blink. Each particular facet carries with it groups of people who embrace, nurture and eventually develop a subculture that strays from conventional norms.

DV8 Magazine is the new directive for fashion, entertainment and lifestyle — a fresh and bold publication that dares to veer from the norm. We represent the diversity that exists within cultures focusing on fashion, entertainment, art, and lifestyle topics. DV8 Magazine serves the youth culture and anyone who appreciates the myriad of subcultures that make up our American fabric.

D E V 1 AT E DV 8SNEAKERS I STYLE I CULTURE I NIGHTLIFE

DEMOGRAPH

ICS

General Readership: 30,000+

Education

Employment Status

Age Range

Male - 65%Full Time- 63.8%

Part Time26.2%

18-3492%

Female - 35%

Some College33%

High School Graduate

43%

Over 35 -8%College or > -14%

Unemployed- 10%

OccupationsAdministrative Support - 28.7%Executive, Adminitrative & Managerial - 8.2%Handlers & Laborers - 7.4%Machine Operators & Assemblymen - 2.3%Precision Production & Craft Repair - 4.7%

Professional & Specialty Occupations - 5.2%Sales - 12.7%Service - 11.0%Technitians & Support Staff - 2.8%Transportation & Material Moving - 5.5%

D E M OG R A P H 1 C S

RATES & SPECS

R AT E S & S P E C SADVERTISING SPECIFICATIONS

RATES

SPECIFICATIONS

TRIM SIZE: 10” x 10”FULL PAGE: 9.75”x 9.75” (for full bleed add .125” to each side)

1/2 VERTICAL: 4.75” x 9.75”

1/3 HORIZONTAL: 9.75” x 3”

1/2 HORIZONTAL: 9.75” x 4.75”

1/3 VERTICAL: 3” x 9.75”

1/4 VERTICAL: 2.5” x 9.75”

2/3 VERTICAL: 3” x 9.75”

1/4 HORIZONTAL: 9.75” x 2.5”

2/3 HORIZONTAL: 9.75” x 3”

BACK COVER: $3,000INSIDE FRONT: $1,500INSIDE BACK: $1,500FULL PAGE: $875HALF PAGE: $4752/3 PAGE: $3751/3 PAGE: $3151/4 PAGE: $215

APPLICATIONS: Mac format is preferred. InDesign CS 4.0 or greater, Photoshop 4 or greater. Illustrator 7.0 or greater, Acrobat PDFIMAGES: All high resolution Images must not exceed 300 dpi, and must be converted to CMYK5TH COLOR: Must be arranged in advance with sales rep. If not it will automatically be converted to CMYK. (5th colors are available at an extra charge)TRAPPING: All trapping is the responsibility of the advertiserPROOFING: Two match prints or digital proofs must accompany the file. Color prints or copies are not accepted for final colorALIGNMENT: Perfect alignment of type or design across the gutter of two facing pages can not be guaranteed. Please be sure that al files, high resolution images, fonts, EPS images, etc. are included.INSERT: A mock sample must be sent to the DV8 Production Director at the address below for bindery approval, prior to the insert being printed. Shipping instructions available upon request. All advertising materials will be destroyed by DV8, or its printer, after 6 months from printing date unless a return address in writing accompanies materials

Overnight all advertising materials to: Email ads to: DV8 Magazine info@dv8magazine.net1744 Alvarado TerraceAtlanta, GA 30310

E D I TO R I A L C A L E N D A R2012 QUARTER 3

2013 QUARTER 1

2012 QUARTER 4POWER ISSUEThis issue will focus on the business of sneakers. In addition to the regular sections and features, we will spotlight all of the power players in the sneaker culture.

FEATURES AND SPECIAL SECTIONSPower Players: This feature will be several profiles of the sneaker industry’s power players. We will feature their companies and the success that sneakers have brought them.

Athletic Sneaker: This feature will feature an unnamed athlete who will talk about his or her sneaker or endorsed sneaker.

LADIES ISSUE/SPRING/SUMMER FASHION ISSUEThis issue is dedicated to the female sneaker heads. This issue will focus on the female trailblazers in the sneaker industry. This issue will include all of our regular features and sections that fans of the magazine have grown to know and love.

FEATURES AND SPECIAL SECTIONSSole Woman: A history of sneakers from a female perspective: This feature will discuss how the sneaker culture has evolved with ladies fashion from the ‘50s up to the present.

Spring Fling 2013: Hot sneakers for spring 2013.

ENTERTAINMENT ISSUEThis issue will include all of our regular features and sections. In addition, we will focus on a variety of issues surrounding the sneaker culture with relation to the entertainment industry. This issue will be dedicated to the sneaker heads that love music and movies.

FEATURES AND SPECIAL SECTIONSUnderground Mix tape reviews: Reviews of underground sneaker music (at the discretion of the music editor).

Musician Profiles: DV8 will profile an artist who is making an impact on the sneaker culture.

Actor/Actress Profiles: will profile an actor or actress consider themselves to be a sneakerhead.

Movie Preview: A preview of the year’s movies and must see picks.

DJ Tribute: This will be a profile of a DJ involved in the sneaker industry.

* For fashion inquiries, please contact the editor. To send your mix tape in for review, please contact the editor.