dvbia presentation slideshare

15
The Showrooming Challenge eCommerce Strategies to lift the top line

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Presentation delivered by ideaLEVER for the Downtown Vancouver BIA about changes in traditional retail and the challenges caused by the rise of showrooming. We look at the importance of a good e-commerce site that is mobile friendly and integrated into store systems, the growth of phygital and omnichannel and what retailers can do to reduce the impact of the connected shopper.

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Page 1: DVBIA presentation slideshare

The Showrooming ChallengeeCommerce Strategies to lift the top line

Page 2: DVBIA presentation slideshare

About ideaLEVER• 15 years of eCommerce• 18 years of developing websites

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Fear is Your EnemyRecent Pew research has found that 46 percent of showrooming shoppers actually ended up making a purchase in-store in 2012

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Get on the Bus

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The Trend is IrrefutableApparel chains

Online sales 2012-1017

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Be Part of the Decision Process• Pre shopping• New tools for

new times• No more Yellow

Pages• SEO popular

brands• Google ads

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Mmmmmmobile

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A Tale of Two Sites

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Mmmmmore Mobile

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The Trend is Irrefutable2012-1017mCommerce growth

Mobile optimizedwebsites

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Phygital & Omni Channel• Convergence• eTailers getting

physical• Big box – small

box• New Amazon

distribution centres

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Phygital InnovationVirtual Stores

Concierge mobile App

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Socialize• Create a

persona• Talk about

customers• Video• Coupons &

rewards• URLs &

hashtags

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Offer More• Leverage staff• Returns• Follow up

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Conclusion• Get on the bus if you’re

not already.• Tackle eCom in stages.• Strategically deploy your

resources.• For a copy of this

presentation or for a free eCom audit of your website contact: [email protected]