Aim• To spread awareness among children to drink milk .• To share knowledge about how milk is produced• What is the importance of cow milk• Interactive sessions for knowledge sharing on milk .

Why this activity ?• Children from 1standard to 6

standard are the ones who have maximum milk .

• Its important for their growth as they are most active at this age in school.

• This is the age group which influences their parents on a particular product as they are they consumers .

Activity• Guest lectures in schools in mumbai

on awareness on milk /milk production and importance of cow .

• We take a Cow to the school and show children what fodder we are feeding and share knowledge on importance of cow milk .(interactive)

• Then we have a activity where we make curd with the milk . (interactive)

• We award students on various fronts to boost them up.

• Pledge :I will drink milk everyday

Activity Requirement• Cow with the keeper /fodder• Transportation• Lecturer• Fence for cow• Curd vessels• Info magazine on milk (for our branding)• Trophy • badges (I will drink milk everyday)• Posters • Standies

Conclusion • High visibility and branding among students,

teachers and parents .• Strong brand recall• Add on hand for sales

Cost • Rs.70000/- per school per day .• Activity in 5 to 10 classrooms .