1. DESIGNING AN EFFECTIVE WEBSITE JUAN RAUL LL. RELLOSO MBA Ateneo de Naga University

2. The Dynamics of Web SellingDont worry that youll take a shot and youll miss. The fact is, youll miss every shot you dont take. -Anonymous 3. OBJECTIVES Identify the three fundamental (3) rules for writing web copy that sells; Apply this in an actual exercise. 4. RULE ONEDont Make Your Website Look Like an Ad 5. RULE TWOStop Readers Dead in Their Tracks 6. RULE THREECapture E-Mail Addresses 7. READING ON THE WEBNormally, they dont read, they scan. 8. WRITE SCANNABLE COPY1. 2. 3. 4. 5.Use bulleted lists to summarize content. Highlight. Write meaningful subheads. Present one idea per paragraph. Present key points and conclusions first 9. WORDS TELL, EMOTION SELLSPeoples emotions are the primary motivating factors for buying. People buy on emotion and justify their purchases with logic. 10. REFERENCE Veloso, Maria (2009) Web Copy That Sells, 2nd Edition 11. DESIGNING AN EFFECTIVE WEBSITEEND OF PRESENTATION