d'youville college

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How Universities Can Win Big ith Location-Based Social Media Jeff Kirchick University Specialist @jeffreykirchick [email protected] scvngr.com NYSACAC 2011 June 9, 2011 10:30 AM

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Page 1: D'Youville College

How Universities Can Win Big with

Location-Based Social MediaJeff Kirchick

University Specialist@[email protected]

scvngr.com

NYSACAC 2011June 9, 201110:30 AM

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Mobile

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VoilaLBS Mainstream

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Foursquare

SCVNGR MyTown Shopkick Whrrl Gowalla0

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ValuationRaised

Big MoneyLBS Mainstream

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Social Layer ConnectionsLast decadeAll about connectionsFacebook’s Open GraphConstruction is over

The Decade of Games

Game Layer InfluenceNext decadeAll about influenceNo set foundationsConstruction has just begun (and we’ll all be involved)

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2,100+ Institutions Building on SCVNGRAnd growing quickly!

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How do I play?It’s very easy, very quick and very fun.

Go places.

Do challenges.

Earn points!

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How it worksThe SCVNGR player experience, start-to-reward!

Go to a place Do challenges there Earn points and unlock badges

Share with friends Unlock a reward Show screen to redeem reward!

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Game Dynamics

• Actualization (Journey’s)• Appointment Dynamic (happy hour)• Progression Dynamic (school/# of slides)• Countdown (Groupon)• Communal Gameplay (Groupon again)

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What can I build?Treks, Challenges, & Rewards

Techsan Preview Days• Summer preview days targeting academically talented students.

Highlighted Honors College, Science Quad etc.

Belmont Abbey College• Custom treks, challenges, and rewards for each Admissions event

and visit day.

University of Louisville• Part tour, part game, geared to reach students who come to

campus outside of regular visitation hours or explore campus on their own.

BU Comm Ave Fair• Themed trek down Comm Ave in Boston open to all students to

introduce them to the city and school.

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SCVNGR

• Spring Senior Day 1– While taking a tour of campus led by our Student

Ambassadors, students participated in SCVNGR• Students played individually via mobile phones

– iPhone, Android, smartphone, or other mobile phones with texting capabilities

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SCVNGR

– Prizes were awarded to the first three students to complete all of the challenges, or who had the most points• Winners happened to be non-iPhone and -Android

users, so they were notified via text message that they had won– Only mobile numbers appear on the leaderboard for non-

iPhone or –Android users

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SCVNGR• Spring Senior Day 2– Students played SCVNGR in teams• iPhone, Android or iPod touch users were group

“leaders” (Student Ambassadors tagged along for extra help with challenges)

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SCVNGR

– Prizes awarded to first group to complete all of the challenges, or who had the most points• Called out the name of the winning group leader• Each person from that group received a prize

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SCVNGR

• Results– Feedback from students was very positive from

both events– Students who played in a group seemed to have

more fun than those who played individually– Using iPhone or Android was a bit easier than

other cell phones

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SCVNGR

• Future Use– All on-campus events– Self-guided tours– Orientation– Athletics events– Alumni events– City of Buffalo

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Picture with a Saint (Saint Marguerite D’Youville)

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Picture with a Saint (Saint Marguerite D’Youville)

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Picture with a Saint (Saint Marguerite D’Youville)

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Picture with a Saint (Saint Marguerite D’Youville)

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Picture with a Saint (Saint Marguerite D’Youville)

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Become a Spartan!

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Become a Spartan!

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Become a Spartan!

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Become a Spartan!

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Become a Spartan!

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Students Share Their Stories with Friends

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SOCIAL

GAMINGMOBILE

LOCATIONDrive visitors from social & mobile

to desired locations

SCRIPTEDControl and shape visitor experiences

REACH & SCALEPresence on millions of devices

Leverage social media to amplify

ENGAGEMENTLeverage the power of game

dynamics to influence students

RESULTSHighly measurable,

highly effective

SCVNGR merges social, mobile and gaming to motivate and engageLeverage powerful trends

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Take-aways

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Questions?

Jeff KirchickUniversity Specialist

@[email protected]

617-640-0225

scvngr.com