Slajd 1

Thank you Solidarity

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SITUATION

30 YEARS AGO

Solidarity, full name: Independent Self-governing Trade Union "Solidarity" is a Polish trade union federation founded in September 1980 at the Gdask Shipyard, and originally led by Lech Walesa

30 YEARS AGO

Solidarity was the first non- communist party-controlled trade union in a Warsaw Pact country

In the 1980s it constituted a broad anti-bureaucratic social movement

The government attempted to destroy the union during the period of martial law in the early 1980s

In the end it was forced to start negotiating with the union

EUROPEAN CENTER OF SOLIDARITY

The European Solidarity Centre (ECS) is a multifunctional cultural institution combining scientific and educational functions

The main purpose of the ECS is to preserve the heritage and retain a fond memory of Solidarity movement

European Solidarity Centre was organizing the celebrations commemorating the 30th Anniversary of the Solidarity Movement which will take place on 31 August 2010 in Gdask and on 5 September 2010 in Warsaw

The campaign Thank You Solidarity was the first step of reconciling a divided society and its aim was the commemoration of the 30th anniversary of Solidaritys creation

CHALLENGE

CHALLENGE

Reviving the myth and emotional approach to the events of the August of 1980

CHALLENGE

Particularly important was reaching young people, to whom the creation of Solidarity was just a historical event

OBJECTIVES

OBJECTIVES

Create a new image of the heritage of Solidarity - the social movement of 10 million people, that helped topple communism in Eastern Europe

Commemorate of the 30th anniversary of Solidaritys creation

OUR TASKS

OUR TASKS

Encourage Poles to show their support for the Solidarity movement

Revive discussion about the idea of Solidarity

Public engagement to wearing a badge and think about Solidaritys ideals

Interesting media in the subject of the 30th anniversary of August 1980

Encourage people to uploading a photograph onto the European Centre of Solidarity fanpage

Celebrities engagement into action

FIRST STAGE

LECH WALESA

Lech Walesa wrote special letter to encourage to join our inititative

HEROES OF SOLIDARITY

Badges were distributed through media, while people who had original badges from the Solidarity movement were encouraged to wear them

OUR MESSAGE

POLISH JOURNALISTS

Polish prominent journalists wanted to join to our action

POLISH ACTORS AND MUSICIANS

All celebrities wanted to be with us

ATHLETES

boxers, sailors, runners

EURO PARLIAMENT MEMBERS

Supported us Polish politics in Brussels

FACEBOOK

Everyone could joined and thank Solidarity

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SECOND STAGE

MAIN STREET OF WARSAW

We encouraged people on the streets to thank Solidarity

MAIN STREET OF GDASK

We encouraged people on the streets of Gdansk, where Solidarity began

SHIPYARD

We made pictures in historical shipyard in Gdask, which was the arena for events that changed the face of the world

THIRD STAGE

BILLBOARD

Out of all the pictures, that were selected a billboard was created on which the pictures of people formed the Solidarno word

RESULTS

RESULTS

The Advertising Value Equivalency amounted to 350000 euro, while the publications in just the press resulted in 1896 127 impressions

Articles describing the campaign appeared in all main Polish daily newspapers

RESULTS

Polands most prominent politicians, journalists and celebrities sent in their pictures with the Solidarity badge or thank-you note

RESULTS

Internet users showed their support for the campaign on the ECS fansite the number of fans grew five times in just that month

Many young people discussed about Solidarity, comented, uploaded photos, have taken part in our initiative

RESULTS

Huge public engagement

Big discussion in social media and daily media

Great fun

A lot of pictures with the historical meaning

It is the first step changing societys view of Solidarity and its achievements from a political tribune to a historical movement

RESULTS

When you send us your picture at the same time you give us a right for public using of your image during the celebration of 30th anniversary of the August 1980 events.

Join our initiative and support Solidarity values thanks to Solidarity Poland and Europe can enjoy freedom and democracy. Let us say Thank You Solidarity. It does not matter which political party you support,

what is your religion or what is your age. Also, it does not matter which country you come from.

Most important is that now Poland and Europe are free, democratic and open.

Let us thank Solidarity for everything it has done for freedom in Europe.

How to support the idea?

1. Download and print out (preferably in color) the unique Thank You Solidarity sign. You can download it from

the web page (www.ecs.gda.pl) or Facebook profile (www.facebook.com/solidaritycentre) of the European

Solidarity Centre

2. Take a picture of yourself with the printed sign

(REMEBER! It is very important that both your face and the sign are visible)

3. Send your picture with the printed sign to: http://apps.facebook.com/solidarnoscdziekuje

4. Upload your picture on your Facebook profile

5. You can also take a picture of your relatives, friends or colleagues or forward it to them

To commemorate the events of August 1980 in Gdask,

which led to the birth of Solidarity, a unique poster will be created with all the received pictures.

http://www.ecs.gda.pl/http://www.facebook.com/solidaritycentrehttp://apps.facebook.com/solidarnoscdziekuje

En envoyant ta photo ladresse e-mail indiqu, tu donne ton accord

lutilisation publique de ton image dans de la clbration de la 30e anniversaire dAot 80.

Participe laction de soutien lide de la Solidarit cest grce la Solidarit que lEurope est celle daujourdhui.

Remercions la Solidarit. Dans cette action il nest pas important quelle option politique tu soutiens,

en quoi tu crois et quel ge tu as. La plus importante est la conscience que nous vivons sur un continent libre et

dmocratique, et le monde entier est nous.

Cela ne serait pas possible si ce ntait pas pour les vnements de 1980 en Pologne.

Comment soutenir notre initiative? Rien de plus simple! Il suffit de:

1. Imprimer (de prfrence en couleur) notre slogan qui est disponible sur le site Web du Centre Europen de

Solidarit (www.ecs.gda.pl) et sur Facebook (www.facebook.com/solidaritycentre).

2. Prendre une photo de soi-mme avec le slogan (IMPORTANT! Il faut que ton visage ainsi que la feuille soient

visibles).

3. Tlcharger la photo sur ton profil sur Facebook.

4. Envoyer la photo dziekisolidarnosci@publicrelations.pl

Et aprs?

1. Ta photo sera publie sur www.facebook.com/solidaritycentre

2. Tu peux aussi prendre des photo de ta famille, tes amis et tes collgues ou tout simplement leur envoyer ce

message.

De ta photo et de celles des autres publies sur le profil de Centre Europen de Solidarit,

un banner spcial sera cr, qui commmorera la clbration de la 30e anniversaire dAot 80.

http://www.ecs.gda.pl/http://www.facebook.com/solidaritycentremailto:dziekisolidarnosci@publicrelations.plhttp://www.facebook.com/solidaritycentre