Enterprise 2.0 Usecases

First steps for FinanceCo

We stick to tradition – even more in tough times

We are not interested in technology

We use new Online Media where they meet our needs – not just because we can

Targets: Transparency

contact all employees with the same message at the same time

be available consistency of information, communication and values

…and Identity

consistency cultural diversity in an

international environment

responsibility – also for the user

White space, SlackWhite space, Slack

bring life in the white spaces of the org chart

Media literacy

learn to understand new Online Media

be ready for customer interaction

Help, Service, Orientation

media don‘t end in themselves – orientation and networking in the enterprise

integrate communication and collaboration in daily work

Them

Assumptions: How do we see ourselves?

Me

???

angelehnt an Scott Berkun, „The Art of Project Management“

clear image of ourselves

some notion of our environment

the rest is chaos

Dialog unclear views

potential conflicts

strange notions of the others

Imagine this in an organisation…

Target

Die

less strict borders less labels and drawers openness

E2.0 bulls eye reloaded

the closer connected the audience is – the more control and direct productivity

the less control, the more participation, negotiation and patience is required

Intranetcreate

Internet

promote

Online Media (Blogs,

Wikis, Microblogs, …)

discuss

Social Media, Social Networks

participate

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Communication-Flows before…

…and after

Preconditions – Status Quo

cultural measures and preparations feedback to author

• every article is signed; the author can be contacted directly contact the management board

• every employee can aks questions – they will be answered newspage as android RSS-Reader

• every new content, every important change or update is at least once part of the intranet-newspage

Tools, Measures for E 2.0

enforce feedback• comments, ratings• links to author‘s userprofiles

• Userprofile mit Kontaktdaten, Expertise, Interessen -> erste Schritte zu einem Enterprise Social Network

userprofiles as key instruments• basis for collaboration, filesharing• status messages – important for non-communication

networked contents

Tags• tags as related links and tagclouds – additional navigation• tagging for authors, not yet for users

RSS• as dynamic glue for various content areas• as connection of several media

…of course blogs

replace an existing e-zine with a blog• introduce new media with known contents• learn new features (comments, tags, RSS)• integration of several media formats

no free blogs for all yet, but some blogs with skilled and prominent (internal) authors

…and Wikis

need is rising out of HR-driven knowledge-management-projects

wikis for projectteams and documentations – already in use

integrated Software

Banks don‘t like to be experimental with IT and security• integrate as little tools as possible

colleagues in branches don‘t have internet access• no easy workarounds…

Is that all? - …Frustration- and Enthusiasm-Diagram

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oncritical AND productive phase

Thanks

michael.hafner (at) themashazine.comLinkedIn, Facebook

http://www.themashazine.com