e-Agriculture

What is e-Agriculture?

e-Agriculture is an emerging field focusing on the enhancement of agricultural and rural development through improved information and communication processes. 

e-Agriculture involves the conceptualization, design, development, evaluation and application of innovative ways to use information and communication technologies (ICT) in the rural domain, with a primary focus on agriculture.

Mission is to serve as a catalyst for institutions and individuals in agriculture and rural development to share knowledge, learn from others, and improve decision making about the vital role of ICTs to empower rural communities, improve rural livelihoods, and build sustainable agriculture and food security.

Mission of e-Agriculture

Paradigm shift

Consultancy servicesAgriculture Extension and Education Agri. Clinics and Agri. Business centersWarehousing and storageAgriculture MarketingRural Retail

Features of e-Agriculture

There are many government and private organizations which provide consultancy services to farmers.

Objectives:To disseminate information and technologies to the farmers.To supply quality seeds and seedlings.To impart training to meet the needs of urban

and rural people.To operate Plant Clinic Centre.

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1.Consultancy Services

Types

Government sector initiaves:- Kisan Call Centre, MANAGE

Private sector initiatives:- ITC e-Chopal iKisan, Tata Kisan Kendra (TKK), TARAhaat, EID Parry Mahindra Shubh Labh

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Co-operative sector initiative:- WARANA Wired Village,

Social sector initiative:- M. S. Swaminathan Research Foundation (MSSRF), Aaqua (IIT Mumbai), e-Sagu

Rural connectivity and allied service providers √ Drishtee,√ N-logue

Information service providers iKisan, commodity India, Agriwatch, Indiaagronet, etc.Knowledge networks and knowledge banks such as

Honey Bee Network, Harit Gyan, ISAP, GAU Satellite Krishi Goshthi, etc.

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Source:- www.ikisan.com

iKisan

service

s

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To assist the State Governments, the GoI and other public sector organizations in effective management of their agricultural extension and other agricultural management systems

Services provided by MANAGE 1. Consultancy 2. Management Training 3. Management Education 4. Management Research 5. Information and Documentation services

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Advice and assistance to farmers to help them improve their methods of production and marketing is conventionally called agricultural extension

Objective Dissemination of useful and practical information relating to

agricultural activities focused mostly on improved seeds, fertilizers, farm implements, pesticides, poultry, livestock, etc

Expert advice to farmers on cropping practices, innovation technology dissemination, crop protection from pests and diseases, market trends and prices of various crops in the markets and also dissemination of information about occupational health facilities, risk covers and provisions of crop and personal insurance."

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2. Agriculture Extension

Where extension is needed?

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Research

Farmers

Extension

Feedback on Practical Problems

Normally the gap could be due to any one of the following reasons:

Lack of awareness, knowledge or skillLack of conviction or motivation Fear of lossLack of resources(finance) or availability of inputs etc.

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1) Training Camps2) Farmer’s field days and fairs3) Mass media4) Young farmers organization5) Lab to land programme6) Operational research projects7) Training and visit system8) Corresponding courses9) Kisan call centre10)Krishi Vigyan Kendra's

Extension Services Provided By Public Sector

GoI, in association with NABARD and MANAGE has launched this unique scheme

To take better methods of farming to each and every farmer across the country

Objectives To supplement the efforts of government extension system To make available supplementary sources of input supply

and services to needy farmers To provide gainful employment to agriculture graduates in

new emerging areas in agricultural sector

Source: www.agriclinics.net 14

3.Agri Clinics and Agribusiness Centres

Concept

Agriclinics : to provide expert services and advice to farmers on cropping practices, technology dissemination, crop protection from pests & diseases, market trends and prices of various crops in the markets and also clinical services for animal health etc. which would enhance productivity of crops / animals

Agribusiness Centres : 

To provide input supply, farm equipments on hire and other services.

Eligibility

Agriculture Graduates/Graduates in subjects allied to agriculture like horticulture, animal husbandry, forestry, dairy, veterinary, poultry farming, pisciculture and other allied activities. 15

The storage of goods, from the time of production to the time of consumption, ensures a continuous flow of goods in the market.

Protects the quality of perishable and semi-perishable products from deterioration;

It helps in the stabilization of prices by adjusting demand and supply;

Provides employment and income through price advantages.

Adds time utility to the farmer’s produce.

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4.WAREHOUSING AND STORAGE

These markets are meant for the farmers to take their produce for sale and facilitate farmers, immediate cash payments.

The directorate of state Agricultural Marketing Board or Registrar of cooperative marketing societies is controlling Primary and secondary wholesale markets.

The end of 1950, there were 286 regulated markets in the country, their numbers on 31 March 2009 stood at 7139 (27375)

17Source:- http://agmarknet.nic.in/Regulated_Mkt_31.htm

Agriculture Marketing5.Agriculture Marketing

agricultural markets

Apani Mandi / Farmers market / Raythu Bazars

Rural Primary Hats/ Periodic Rural MarketsMarket Sub yardsPrimary Market Yards/ Agri. Produce Market

Committee (APMC)/ Mandi,Secondary Market Yards/ Secondary MarketsModern Market yardsWholesale markets-PerishablesTerminal Market yards-PerishablesFuture Markets

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Crops Directorates (8) [Wheat, Jute, Cotton, Rice, Sugarcane, Millets, Pulses, Tobacco]

Technology Mission on Horticulture

Coconut Development Board

IFFCO Network

Area Office

Area Office Kiosk

DMI Hqs.

AGMAKRNEThttp://agmarknet.nic.in

Area Office

Farmers

Markets

DMI State Offices(27)

IFFCO

Local News papers

Notice Board / Electronic Board

Regional Office

Regional Office

Regional Office

IFFCO Network

CDB

CDB Network

FarmersCall Centres

Agri-clinics

Mobile Operators

farmers

State Mkts./ Directorates

(50)

Regional Portals (8 already

approved)

Farming Community

Public Access

Mobile users

The concept has been comes in the Country by the tobacco major ITC Ltd. by opening up “Choupal Sagar”, the first rural shopping mall of the Country.

The retail outlet offers: High yielding seeds, good quality fertilizers

and pesticides, loans, crop insurance and even radio sets to TV sets, At competitive prices

They also provide current market information, Credit facilities and contract farming, which are beneficial for small farmers.

6.Rural Retailing

Introduction• ITC’s International Business Division, one of India’s largest

exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis

• It offers the farmers of India all the information, products and services they need to enhance farm productivity, improve farm gate price realization and cut transaction costs

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e-Choupal Now

States covered 10

No. of e-Choupals 6500

Farmers e-empowered 4 million

Villages covered 40,000

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FARMER GRAINS CHOUPAL SAGAR

TRACTOR WEIGHED

PRODUCE UNLOADED

MONEY GIVEN

One Stop Destination

Intermediaries take 75% of MRP

25%15% 15%

25%10%10% 100%

FarmerFarmer Commission Agent

Commission Agent ProcessorsProcessors Wholesaler Wholesaler Sub

Wholesaler

Sub Wholesaler RetailerRetailer Consumer Consumer

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Conclusion

EMPOWER THE FARMER

EMPOWER THE NATION25

references

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Agriculture TodayThe agribusiness book http://agricoop.nic.in/www.echoupal.comwww.agmarket.comwww.indiaagronet.comwww.ficci.comwww.agriwatch.comwww.manage.gov.inwww.ikisan.comhttp://dacnet.nic.in/extension/

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