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Indonesia Outdoor Festival (INDOFEST) is the biggest Outdoor and Adventure

Exhibition in Indonesia. Since its first exhibition in 2015, INDOFEST has gained a lot

of public attention. More than 40.000 people visit the exhibition every year, includ-

ing natural activists, adventurers, backpackers, equipment and service providers

for adventure activities, and government agencies. Indofest is expected to be an

event for introducing outdoor activities to the public, a place to find information

about various adventure destinations, meet communities and nature activists,

share experiences with the adventure safety and comfort experts, gather with

fellow nature activists and hunt the latest adventuring equipment and supplies.

INDOFEST is also becoming an event to meet the equipment and service providers

for adventure and outdoor activities, including trip organizers, hotels and resorts,

adventure destinations, trekking organizers, community empowerment, and local

souvenir businesses. Carrying the theme "Indonesia the Greatest Outdoors",

Indofest 2020 will feature extensive Indonesian adventures and cultures, energetic

colors, enticing activities, music, and experiences that will inspire many nature

activists of all kinds.

INDOFEST highly needs support from various parties to spread awareness about

responsible generation (Responsible Traveller/Responsible Mountaineer) to keep

the nature stay beautiful, friendly and sustainable.

DAILY VISITOR DATA

Day

1 24.566Visitor

Day

2 9.977Visitor

Day

3 14.869Visitor

Day

4 18.225Visitor

0 - 15 Years

16 - 25 Years

26 - 35 Years

36 - 45 Years

> 45 Years0 - 15

12%25%

29%26%

8%16 - 25 26 - 35 36 - 45 > 45

12%

25%

29%

26%

8%

VISITOR PROFILE BASED ON AGE

EXHIBITOR DATA

33Community

89Product

3Media

11Culinary

16Services

TOP LOCATION

INTERACTIONSPro�le Visits +259.000Website Clicks +1000

DISCOVERYReach 314.688Impressions 2.222.283

TOP CONTENTEngagement : 104.332Views : 286.620Comment : 67.759

LIVE VIEWWatching 5.098

Jakarta - Bogor - Bekasi - TangerangBandung - Surabaya - Yogyakarta Facebook Page

+3500Tw i t t e r

+5000Youtube

+454

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INFOGRAPHIC INDOFEST 2019

INSTAGRAM ENGAGEMENT

POTENTIAL TRANSACTION

INDOFEST 2016 INDOFEST 2017 INDOFEST 2018 INDOFEST 2019 TARGET 2020

40Billion 35

Billion

40Billion

45Billion

50Billion

PROMOTION STRATEGY

PROMOTION BENEFIT Booth SizeBOOTH SIZE

Logo on e- Flyer

Logo on Giant Map

Logo on Web

Running Banner on Web

IG/FB Stories

IG/FB Feed

Looping Logo on screen

Looping TVC on screen

Hanging Banner

Ministage Slot

Mainstage Slot

4-9 sqm 10-27 sqm 28-54 sqm 55-72 sqm 73-100 sqm >100 sqm

1x45` 1X45`

1 2

1X45`

1x 1x 2x 2x 3x 4x

1x 1x 1x 2x 3x

s ta n d a r D B O O T H / pa rt i T I O NS PA C E O N LY

- R8 Partition Height 2.5m- 1 SeT Chair and table- Electricity 2A/9sqm- Carpet- Lamp 40 Watt

- Electricity 4A for 18 sqm- Minimum 18 sqm

6 Partition

9 Partition

12 Partition

15 Partition

18 Partition

30 Space Only

56 Space Only

BOOTH PRICELISTBooth Size (Sqm) Partition/Space Only Price/Sqm (IDR) Booth Price (IDR) Promo (IDR) Remark

12.500,000

30.150,000

40,200,000

50,250,000

60,300,000

91.500.000

170.800.000

3.350.000

3.050.000

12.500,000

24.120.000

32.160.000

40.200.000

48.250.000

73.200.000

136.640.000

Promo Valid Until30 November 2020

Start up

BOOTH SPECIFICATION

*Price Exclude Tax

WWW.INDO-FEST.COM

O�ine Activities Online ActivitiesPre Event Activities Website www.indo-fest.com

Social Media, IG, FB, Twitter.

Press Conferences and Media GatheringPrinted Media Partners Radio Media Partners and AdvertisingNational TV and Local TV broadcasting and Media PartnersCommunity PartnersPoster, billboard, giant banner

Indofest Mendadak RunningCommunity VisitCar Free Day Activities Give away with live drawing

Live talkshowProduct reviewBuzzers and In�uencerGoogle Ads

Digital MarketingYoutube Chanel ActivitiesOnline Media Partners and advertising

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