Savvy + Informative + High Expectations = 21st Century, Consumer Media Habits

Brand Development

Direct Response

Cognitive (Consumer’s Evoke Set)Gives Exposure to Brand Boarder Capture of Target MarketMass Communication

Immediate ActionMore Specific Target MarketDirect Communication Method

RESPONSE

Any About major branding concepts

Brand Promise - Commitment made to prospects and customers.

Brand Personality

Brand Attributes

- All the unique ways you deliver your brand promise.

- Describes the human characteristics people experience when they encounter your brand.

• Perception Management• Strategic alliance• Puppet Masters• Leveraging • Super-leveraging• Intelligence and surveillance• Precision systems

7 Rules to Customer Acquisition

CUSTOMER ACQUISTION

AD SERVING

Ad serving is a technology and service that helps advertisement loaded on website

Targets Online Ads

Contextual Advertising

Behavioural Advertising