E-Business andDigital Marketing

Affiliated to Gujarat University

One YearDiploma Course in

This course introduces the student to the basic concept of E-Business and Digital Marketing.

Objectives of the Course

Paper 1: Introduction to Business

Paper 2: Principles of Management

Paper 3: Marketing

Paper 4: Internet Marketing and E-Commerce

Paper 5: Website Management

Paper 6: Advanced E-Commerce Issues

Paper 7: Customer Relationship Management

Paper 8: Internet Business Models

Course Structure

• SEO

• SEM

• Social Media and Content Marketing

• Branding

• Marketing Analytics

Course Outcomes

• Digital Marketing Manager

• SEM Manager

• SEO Manager

• Social Media and Content Manager

Career Prospects

This course is best suited for

• Fresh Graduates

• Traditional Marketers

• Entrepreneurs

• Brand and Communication Managers

• Sales Professionals

Who Should Enroll for this Course?

E-Business and Digital MarketingOne Year Diploma Course in

Today e-Commerce or E-Business (electronic business) has become very popular. It helps consumers and public procure products and services without having to take time out to go for shopping or stand in long queues or even travel to go to specific places, especially government offices. Such businesses and services get hosted on the World Wide Web or Internet and transacted through connection with online goods and service providers or government agencies/departments, education and training providers, as well as other services. It includes electronic processing of payments, buying or selling products or services, customer service, managing production and inventory, collaborating, sharing information, running automated processes, using social media or internet for marketing, etc.

Bharatiya Vidya Bhavan (BVB) was established by Kulpati Shree Dr. Kanaiyalal Maneklal Munshiji in 1938 in Mumbai to promote education and professional training along with the values and virtues of India and Indian Culture. He was a freedom fighter along with Gandhiji and later a member of the Indian Constituent Assembly. Today the group is very well known and has many colleges, schools, cultural centers, and other institutions through which it contributes significantly to academic, cultural, and social development across the country.

Bharatiya Vidya Bhavan

Affiliated toGujarat

University

Academic Duration:• About 220 contact hours held during July to April

Batch options:• Week Day Evenings

• Saturday Evenings + Sunday Mornings

• Sunday Morning to Afternoon.

Diploma Certificate:Bhavan’s Sheth RA College of Arts and Commerce will teach the course.

The Gujarat University, Ahmedabad, will award diploma Certificate.

Application Process:• Pre-registration at Bhavan’s HBICM Office, Khanpur,

Ahmedabad from March to June Or

• Direct Company Nomination

• Online Application (www.hbinstituteahd.com) starts on First Monday of May

• Last date to apply: Last Saturday of June

Selection Process:• Scrutiny of applications to assess eligibility.

• A simple MCQ test on General Knowledge, Industry Awareness, Numerical Aptitude, Logical Reasoning and English Proficiency may be conducted.

• Personal interview.

• Merit List.

Kindly note:• Successful applicants will have to pay the required fees

within one week of the admission. Else, the seat will go to the applicants in the Waiting List.

• Corporate Nominations and Sponsorships are possible.

• Student Loans are available through tie-up with Banks and NBFCs.

• Under Graduation

• Good oral and written communication skills in English (Course language is English.)

• Commitment to regular attendance(Minimum 80% attendance is compulsory.)

Eligibility Criteria

• Attendance (minimum 80% attendance is compulsory)

• Two internal exams

• Project

• Field and Industry Visit Reports

• Internal Marking (based on Attendance, Exams, Project Work, Viva and Presentations)

• Final exam

• Internship (Optional.)This is for non-working candidates only and if applicable.

Academic Evaluation Criteria

Bhavan’s Harilal Bhagwati Institute of Communication and Management was established in 1967. HBICM offers Government recognized part-time Post-Graduate Diploma courses in Communication and Management. To keep pace with the rapid socio-economic development taking place in India, we now offer short duration Executive Education Programmes. Other certificate courses through tie-ups up with various professional bodies and industries are on the anvil.

The other colleges in the Ahmedabad Kendra Campus includes Bhavan’s Sheth R A College of Arts and Commerce, Bhavan’s Sheth R A College of Science, Bhavan’s Center for Arts and Cultural Academy, and Gandhi Institute of Computer Education and Information Technology.

HB Institute ofCommunication &Management

• It is part of the most trusted and renowned group of Institutions in India today.

• The focus of the course is to impart professional training rather than academic knowledge.

• The course covers all-important aspects and is practice oriented.

• It provides soft skills training to work in the professional and cultural environment

• The industry oriented projects help practice theory from the classroom at the workplace.

• The faculty members and guest speakers are eminent practitioners and academicians.

• It has a strong and active alumni network of eminent people in Industry, Government, Media, Entertainment, Cultural Centers, NGOs, and Academia.

Why Bhavan’s HBICM

Bhavan's HB Institute of Communication & Management

Bhavan's College Campus, Nr. Cama Hotel/Rifle Club, Lady Vidyagauri Nilkanth Marg, Khanpur, Ahmedabad - 380001

Office Mobile: +91-9727272724 • Office Phone: +91-79-25601949.E-mail: hbiahmedabad@gmail.com • Website: www.hbinstituteahd.com

For Admissions & Enquiries, please contact

After getting the Diploma, students become part of the Bhavan’s HBICM Alumni Association. It arranges several cultural functions in which the member has access. HBICM alumni will get memberships to our Cultural Centers, and subscriptions to our magazines. ‘Bhavanites’ are eminent people in Industry, Government, Media, Entertainment, Cultural Centers, NGOs, and Academia. The HBICM alumni actively contribute through donations, talent, and advocacy.

Alumni Benefits

Rajendra Prasad Institute Affiliated Courses• One Year Post-Graduate Diploma in Journalism (English/Gujarati) (C-1)

• One Year Post-Graduate Diploma in Public Relations (inc. Event Management, Media Relations & Content Writing) (C-2)

• One Year Post-Graduate Diploma in Mass Communication (C-3)

• One Year Post-Graduate Diploma in Marketing and Sales Management (M-1)

• One Year Post-Graduate Diploma in Business Management (Mini MBA) (M-2)

• One Year Post-Graduate Diploma in Industrial Relations and Personnel Management (HRM) (M-3)

• One Year Post-Graduate Diploma in International Trade (Export-Import) (M-5)

• One Year Post-Graduate Diploma in Material Management (including e-procurement) (M-6)

• One Year Post-Graduate Diploma in Financial Management (including Financial Markets) (M-11)

• One Year Post-Graduate Diploma in Retail Management (M-14)

Gujarat University Affiliated Courses• One Year Diploma in Logistics and Supply Chain Management

• One Year Diploma in Corporate Social Responsibility

• One Year Diploma in E-Commerce and Digital Marketing

• One Year Diploma in Vedic Foretelling System (Astrology and Vaastu Shastra)

New Courses• One Year Post-Graduate Diploma in Hospital Management

• One Year Post-Graduate Diploma in Tourism Management

• Three Months’ Post-Graduate Certificate Course in Cyber Law and Cyber Security

• Three Months’ Post-Graduate Certificate Course in Business Process Management through ERP

• Three Months’ Post-Graduate Certificate Course in Banking Professional

• Three Months’ Post-Graduate Certificate Course in International Financial Reporting Standards (IFRS.)

• Three Months’ Post-Graduate Certificate Course in Entrepreneurship Development

• Three Weeks’ Workshop on Films and Movie Production

Courses from Bhavan’s HBICM