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    E BusinessE Business

    ArchitectureArchitecturePresented byPresented by

    Devesh M AwasthiDevesh M Awasthi

    Gunjan TewariGunjan Tewari

    Sujeet PandeySujeet Pandey

    Rahul GuptaRahul Gupta

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    E-business architectureE-business architecture

    e-business architecturee-business architecture sshows you how yourhows you how your

    applications can take advantage of theapplications can take advantage of the

    current e-business marketplacecurrent e-business marketplace..

    experienced insight into application designexperienced insight into application design

    and technology choice and case studiesand technology choice and case studies

    from successful applications within yourfrom successful applications within your

    domain, help illustrate strategic businessdomain, help illustrate strategic businessadvice to provide you with a model of theadvice to provide you with a model of the

    ideal e-business architectureideal e-business architecture

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    What is the architectureat s t e arc tecture

    frameworkframework

    E-business apps require a reliableE-business apps require a reliable

    network infrastructure to move thenetwork infrastructure to move the

    information and execute a transaction .information and execute a transaction .key components-key components-

    Publishing techPublishing tech

    Distribution techDistribution tech

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    Elements of e-businessElements of e-business

    architectural frameworkarchitectural framework

    Network infrastructureNetwork infrastructure

    Information and distribution technologyInformation and distribution technology

    Multimedia content publishing techMultimedia content publishing techSecurity and encryptionSecurity and encryption

    Payment services infrastructurePayment services infrastructure

    Public policy and legal infrastructurePublic policy and legal infrastructure

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    Network infrastructureNetwork infrastructure

    The network infrastructure forms the veryThe network infrastructure forms the very

    basis of e-business playing the role likebasis of e-business playing the role like

    road/transport highways in traditionalroad/transport highways in traditional

    commerce and business.commerce and business.

    LANs, WANs, InternetLANs, WANs, Internet

    These different transport networksThese different transport networks

    interconnect using common networkinterconnect using common network

    protocol standards called TCP/IPprotocol standards called TCP/IP

    fI f ti d di t ib ti

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    Information and distributionInformation and distribution

    technologytechnology

    Information distribution technologiesInformation distribution technologies

    provide a transport mechanism forprovide a transport mechanism for

    transferring info. Content over a networktransferring info. Content over a network

    infrastructure layer through softwareinfrastructure layer through software

    system that implement FTP, HTTP andsystem that implement FTP, HTTP and

    SMTP for exchanging multimediaSMTP for exchanging multimedia

    contents.contents.

    M l i di bli hiM lti di t t bli hi

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    Multimedia content publishingMultimedia content publishing

    techtech

    the network infrastructure with thethe network infrastructure with the

    availability of The information distributionavailability of The information distribution

    protocol HTTP as the informationprotocol HTTP as the information

    distribution protocol and emergence ofdistribution protocol and emergence of

    HTML and other multimedia contentsHTML and other multimedia contents

    editors as the networked multimediaeditors as the networked multimedia

    publishing permits business to createpublishing permits business to createdigital products or represents the goodsdigital products or represents the goods

    and service in the digital contain formand service in the digital contain form

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    Security and encryptionSecurity and encryption

    Security requires various tool kits, fire walls,Security requires various tool kits, fire walls,

    and encryption products .and encryption products .

    encryption technologies based shared keyencryption technologies based shared keymechanism such as Data Encryptionmechanism such as Data Encryption

    Standard (DES) or public private keys.Standard (DES) or public private keys.

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    Payment services infrastructurePayment services infrastructure

    Online payment is fundamental toOnline payment is fundamental to

    acceptance of e-business as a viableacceptance of e-business as a viable

    alternative to traditional commercealternative to traditional commerce

    ex: - electronic cheque, e cashex: - electronic cheque, e cash

    P bli li d l lP bli li d l l

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    Public policy and legalPublic policy and legal

    infrastructureinfrastructure

    Although security and encryptionAlthough security and encryption

    technologies ensuring the secrecy andtechnologies ensuring the secrecy and

    integrity of data to ensure that theintegrity of data to ensure that the

    transactions is conducted on behalf of twotransactions is conducted on behalf of two

    parties ,an authentication is offered by aparties ,an authentication is offered by a

    third party that certified the identify of thethird party that certified the identify of the

    transacting parties.transacting parties.

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    IT ArchitectureIT Architecture

    The IT architecture that is created by theThe IT architecture that is created by the

    strategic business/IT planning process is astrategic business/IT planning process is a

    conceptual design, or blueprint, thatconceptual design, or blueprint, that

    includes the following major components:includes the following major components:

    Technology platformTechnology platform

    Data resourcesData resources

    Applications architectureApplications architecture

    IT organisationIT organisation

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    Technology PlatformTechnology Platform

    IntranetIntranet

    InternetInternet

    ExtranetExtranetOther computer software systemsOther computer software systems

    networks & intergraded enterprisenetworks & intergraded enterprise

    application softwareapplication software

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    Data ResourcesData Resources

    It includes many types of operational &It includes many types of operational &

    specialized data bases like Data warespecialized data bases like Data ware

    houses and Internet/intranet data bases.houses and Internet/intranet data bases.

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    Application ArchitectureApplication Architecture

    Business application of IT are design asBusiness application of IT are design as

    an intergraded architecture or portfolio ofan intergraded architecture or portfolio of

    enterprise system that support strategicenterprise system that support strategic

    business initiative as wall as crossbusiness initiative as wall as cross

    functional processes.functional processes.

    SCM, ERP, CRM applicationSCM, ERP, CRM application

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    IT OrganizationIT Organization

    The organizational structure of the ISThe organizational structure of the IS

    function with in the company & thefunction with in the company & the

    distribution of IS specialist are design todistribution of IS specialist are design to

    meet the changing strategies of ameet the changing strategies of a

    businessbusiness

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    System related barriersSystem related barriers

    Too much focus on cost cutting and efficiencyToo much focus on cost cutting and efficiency

    Rehashing competitors ideasRehashing competitors ideas

    Frequently reorganizingFrequently reorganizing

    Placing too much emphasis on outsidePlacing too much emphasis on outside

    consultantsconsultants

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    New era of cross functionalNew era of cross functional

    integrated applicationintegrated application

    Stage-1 simplification & segmentationStage-1 simplification & segmentation

    Stage-2 Reintegration & transformationStage-2 Reintegration & transformation

    Stage-3 cross- functional integrationStage-3 cross- functional integrationStage 1:

    Task Oriented

    Applications

    (Order Entry)

    Stage 2:

    Functional

    Applications

    (Logistics)

    Stage 3:

    Integrated

    Cross-Functional

    Applications

    (Customer Care)

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    Business TrendsBusiness Trends

    Customer centric applicationsCustomer centric applications

    Integrated enterprises resource planningIntegrated enterprises resource planningapplicationsapplications

    Integrated supply chain applicationsIntegrated supply chain applicationsIntegrated selling-chain applicationsIntegrated selling-chain applications

    Integrated procurement applicationsIntegrated procurement applications

    Order/service integration applicationsOrder/service integration applicationsIntegrated knowledge managementIntegrated knowledge management

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    Customer centric applicationCustomer centric application

    sales

    service

    marketing

    Customer

    Relationship

    Management

    Integrate enterpr ses resourcen egra e en erpr ses resource

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    Integrate enterpr ses resourcen egra e en erpr ses resourceplanning applicationsplanning applications

    Forecasting & Planning

    Purchasing & Material

    Management

    Warehousing & Inventory

    Management

    Finished ProductDistribution

    Accounting/ Finance

    Enterprise

    Resource

    Planning

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    Integrated supply chain applicationIntegrated supply chain application

    Market Demand

    Resource & Capacity

    Constraints

    Real-Time Scheduling

    Supply Chain

    Management

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    Integrated selling-chain appsIntegrated selling-chain apps

    ProductCustomiza

    tionPricing &

    Contract

    Mgmt.

    Proposal

    Generation

    Commissio

    n Mgmt

    Promotion

    Mgmt

    Selling-

    Chain

    Managemen

    t

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    Goals of Selling Chain Management business

    strategy

    Engage your prospects, and turn them into

    customers

    Make ordering process easy for the customer Add value for the customer

    Make it easy to order customized products

    Increase sales force effectiveness

    Coordinate team selling

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    Integrated procurement appsIntegrated procurement apps

    E-ProcurementApplications

    Service

    Procurement

    (courier,

    Contract,

    workers)

    Office SuppliesProcurement

    Business Travel

    Procurement

    Computer

    Equipment/Software/

    Networking

    ORM

    Procurement

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    Benefits

    Enable cos. To consolidate information

    and negotiate better with supplier

    Also permit cos. To track expenses

    Automating purchase process

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    Order/service integration appsOrder/service integration apps

    enterpriseenterprise

    applicationapplication

    integrationintegration

    Front Office

    CRM Apps.Customer service

    Field service

    Product configuration

    Sales order entry

    Back-office

    ERP AppsDistribution

    Manufacturing

    Scheduling

    Finance

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    Benefits

    Empower call center operation

    Streamline sales order processingImprove the customer experience

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    Integrated knowledge managementIntegrated knowledge management

    Business

    Intelligence

    Applications

    Business analytics(filtering & reporting)

    Wireless/mobile

    Front-end

    Push-basedDelivery system

    Data capture and

    Data warehousing

    Decision support system

    E Business Architecture = Integrated

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    E-Business Architecture = IntegratedApp Frameworks

    S

    t

    a

    k

    eh

    o

    l

    d

    e

    r

    s

    Customers, Resellers

    Selling Chain

    Management

    E

    M

    PL

    O

    Y

    E

    E

    S

    Enterprise Resource Planning (ERP)Lo

    gistics&

    Warehousing

    Man

    ufacturing

    D

    istribution

    Customer Relationship Management (CRM)

    Marketing

    Field

    Sales

    C

    ustomer

    Service

    Partners, Suppliers, Distributors

    Supply Chain Management Supply Chain Management

    Business

    Intelligence

    Business

    Intelligence

    EnterpriseApplicationIntegration

    EnterpriseApplicationIntegration

    Admin.Contro

    l

    HRMS/e-Procurement

    Finance/Accounting/Auditing

    ManagementControl

    Finance/Accounting/Auditing

    ManagementCont

    rol

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