e commerce (1)
TRANSCRIPT
_______________________________________________________________________________________________________________E-Commerce: Fundamentals and Applications 1 Wiley and the book authors, 2001
E-Commerce:
Fundamentals and Applications
Chapter 1 : Introduction
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Outline
Electronic commerce and physical commerce The DIGITAL phenomenon Looking at e-commerce from different perspectives Different types of e-commerce Examples of the types of e-commerce Some e-commerce scenarios Effect of e-commerce Advantages of e-commerce Myths about e-commerce development and implementation System model of this book
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Types of Commerce
Commerce
Electronic Commerce
Physical or Traditional Commerce
Internet Commerce
Businessfocusede-commerce
Consumer focusede-commerce
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Digital Phenomenon
What do you think? What are the drivers of e-commerce?
Data networksIntense competitionGlobalizationInformation ageTechnologiesAutomationLow cost high quality products/services
DIGITAL
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E-commerce from different perspectives
Three layer models for e-commerce (e.g. Zwass’s model).
E-business: a wider perspective than e-commerce. E-commerce improves the value chain. E-commerce provides an effective tool for building,
managing and enhancing these relationships.
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Different types of E-Commerce
Business(organization)
Customer(individual)
Business (organization)
Customer(individual)
B2C (e.g Amazon)
C2B(e.g Priceline)
C2C(e.g eBay)
B2B (e.g TPN)
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Examples
B2C: www.amazon.com C2C: www.eBay.com B2B: www.tpn.com C2B: www.priceline.com
Let’s visit these web sites in turn and discuss its features.
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E-commerce scenarios
Retailing Servicing Publishing Supply chain management
Discussion: How are they changing?
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What are the advantages of e-commerce?
To consumers (think about the consumer buying process: search, evaluate and execute):
To businesses (think about the common objective of every business):
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Discussion
How should different departments participate in an e-commerce project?
Management Marketing Production Finance Procurement Customer support
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Transformation of a Compartmentalized Organization into Integrated Organization
Management
Production Department
Finance Department
Marketing Department
Personnel Department
Management
Production Marketing
Finance Personnel
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Three-tier Technical Model
Client side Service system Backend system
Server side
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Architecture of Web-based E-Commerce System
Backend system
Firewall
Internet
Server side
Intranet(Secure)
Web Server Application Server
Database
Service system
Client side