E-commerce

Functionality

• The example of good Functionality website is JimmyChoo.com

• It is good organize website• It uses soft color• It shows products very clearly• It is easy to find products• it has good information• It is attractive website

Functionality

• The example of bad functionality website is adobe.com

• The customers can’t complete downloads

• It isn’t organize well

• Hard to find product because it has too many unorganized section

• Slow downloading website

Informational

• The example of good Informational website is siamphone.com

• It tells detail of phones on website

• it present many brand of cell phones

• It shows the price

• It shows the picture of product

Informational

• The bad example of Informational is Ebay.com

• It doesn’t give much information of products just picture or size

• Products can disappointed the customers because the products don’t look as same as their pictures

Easy of use

• The good example of Easy of Use is Victoria’s Secret.com

• It is easy to fine your size

• It has good product sections

Easy of use

• The bad example of Easy of use is amazon.com

• It has too much navigations and links on first page. So the customer is not easy to find stuffs.

Legible Text

• The good example of Legible Text website is iqqu.com

• It is easy to read

• It is a simple website

• It uses big texts

• It has soft background color

Legible Text

• The bad example of Legible Text website is Kopiphuket.com

• It has strong color that hurt customer’s eyes so It is hard to find information

• It is hard to read

Ease of purchases

• The good example of Ease of purchases is Thaiair.com

• it has a good direction

• Show the price of tickets and other details

• Several ways to pay

• The customers can collect the point in member card

Ease of purchases

• The bad example of Ease of purchases is bangkokmatching.com

• It has only one way to purchase

Multi browser functionality

• The good example of Multi browser functionality is walmart.com

• It works with every browser

Multi browser functionality

• The bad example of Multi browser functionality

• Sometime is doesn’t work well on firefox

Simple Graphic

• The good example of Simple Graphic is apple.com

• It is easy to use with simple look

• Simple color background

• Less navigation

Simple Graphic

• The bad example of Simple Graphic is car-today.com

• It looks complicated

• The graphic doesn’t look captivating