E-COMMERCE

Electronic Commerce Types of E-Commerce E-Commerce from the Buyer’s Perspective E-Commerce from the Seller’s Perspective Benefits and Challenges of E-Commerce E-Commerce Applications E-Commerce Security Issues

TOPICS TO BE DISCUSSED

Electronic Commerce Electronic commerce (e-commerce)

◦ Systems that support electronically executed business transactions

◦ The fundamental purpose of e-commerce is to execute transactions

Electronic Commerce

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Types of E-Commerce Business-to-consumer e-commerce (B2C)

◦ Connects individual consumers with sellers , cutting out the middleman

◦ E.g. Amazon.com Business-to-business e-commerce (B2B)

◦ Supports business transactions on across private networks, the Internet, and the Web

Consumer-to-consumer e-commerce (C2C)◦ Connects individual sellers with people shopping

for used items◦ E.g. ebay.com

Types of E-Commerce

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E-Commerce from the Buyer’s Perspective

Process of buying or acquiring goods or services◦ Realizing a need◦ Researching a product◦ Selecting a vendor◦ Providing payment◦ Accepting delivery◦ Using product support

E-Commerce from the Buyer’s Perspective

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E-Commerce from the Seller’s Perspective

Sellers business practices◦ Market research to identify customer needs◦ Manufacturing products or supplying services that

meet customer needs◦ Marketing and advertising to make customers

aware of available products and services

E-Commerce from the Seller’s Perspective Sellers business practices

◦ Providing a method for acquiring payments◦ Making arrangements for delivery of the product◦ Providing after-sales support

Supply chain management◦ From the seller’s perspective, the process of

producing and selling goods ◦ Involves three areas of focus: demand planning,

supply planning, and demand fulfillment

E-Commerce from the Seller’s Perspective

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Benefits and Challenges of E-Commerce Buyers enjoy the convenience of shopping

from their desktop B2C e-commerce

◦ Levels the playing field between large and small businesses

Challenges◦ Established businesses must alter systems and

business practices ◦ Security, privacy, reliability: E-commerce can

survive only if all involved can trust the system ◦ Social concerns BACK

E-Commerce Applications E-Commerce

◦ Playing an increasingly important role in our personal and professional lives

◦ Allows us to discover new and interesting products

◦ Allows us to find better deals◦ Used to monitor bank accounts and transfer

electronic funds

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E-Commerce Security Issues

There are significant privacy and security concerns◦ Public network◦ No buyer or seller identity verification◦ Hacker attacks

E-Commerce Security Issues

Digital certificate ◦ A type of electronic business card◦ Attached to Internet transaction data◦ Verifies the sender of the data◦ Provided by certification authorities ◦ Encryption

Uses high-level mathematical functions and computer algorithms to transform data so that it is unintelligible to all but the intended recipient

E-Commerce Security Issues

Securing data in transit◦ Secure Sockets Layer (SSL)

Digital certificates combined allows for encrypted communications to occur between Web browser and Web server

◦ Transport Layer Security (TLS) A URL associated with this begins with https Allow for encrypted communication to occur between

browsers and servers Secures usernames, passwords, credit card

information

E-Commerce Security Issues

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THANKS…

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