e-commerce and internet marketing

8/2/2019 E-Commerce and Internet Marketing

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e-Commerce and InternetMarketing

2 Types of Websites


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Common Characteristics of Corporate Website

- It builds customer goodwill and assist in channel members in their marketingefforts

- It provides information about the company

- Larger companies maintain a single umbrella site for all their other lines andsubsidiaries.

1. Corporate Website

A site created to increase firms visibility, promote its offeringsand provide information


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It builds customer goodwilland assist in channelmembers in their marketingefforts


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It providesinformation about thecompany


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Larger companies maintaina single umbrella site for

all their other lines andsubsidiaries.


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It includes product information and how acompanys product would benefit pagevisitors


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increase purchases by visitors


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It tries to create and maintaincommunication with page visitors


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Types of e-Business1. e- tailing or virtual storefront

- selling online or online shopping


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Types of e- Business2. B2B or Business to Business

- use of the internet for transactions between businesses


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Types of e- Business3. Electronic Data Interchange (EDI)

Business to business exchange of data (electronic data transmission)

Features of EDI

1. It is used to exchange sales information between buyers andsellers like price quotations, purchase orders, invoices.

2. It uses Value Added Network (VAN) that act like the post officebetween the two exchanging entities. VAN can be a telecomcompany, industry group associations, companies that interact withits suppliers and retailers.

3. It requires special software for data interpretation.


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DATA FORMAT in EDIFTP- File Transfer Protocol ( the standard protocol for data tarnsfer between one host to another)

% ftp cs.colorado.eduConnected to cs.colorado.edu.220 bruno FTP server (SunOS 4.1) ready.Name (cs.colorado.edu:yourlogin): anonymous331 Guest login ok, send ident as password.Password:230-This server is courtesy of Sun Microsystems, Inc.

HTTP- Hypertext Transfer Protocol (network protocol used to deliver virtually all files and otherdata (collectively called resources ) on the World Wide Web, whether they're HTML files, image files,query results, or anything else.)

GET /path/file.html HTTP/1.0 From: [email protected] User-Agent: HTTPTool/1.0 [blankline here]

AS1- Applicablity Statement 1 - EDI application use in EDI that uses e-mail protocol AS2- Applicability Statement 2 - EDI application that supports HTTP transfer


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Types of e- Business4. Electronic Exchanges and e- Procurement

ELECTRONIC EXCHANGES- Online market places that bring buyersand sellers together in one electronicmarket place.

e- ProcurementWeb-based systems that enable altypes of organizations to improveefficiency of their bidding andpurchasing processes.


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e-commerce and internet marketing

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