e-commerce applications building an e-shop

Session 4 1

Ecommerce Applications 2009/10

E-Commerce Applications Building an e-shop

Session 4 2


Overview

Context and Your Business Objectives What is your business idea?

Benefits and Risks of E-business Test Drive + Undercover customer

E-Shop Types Start to Build an Shopcreator E-shop

Hands on Exercises 1 to 4

Session 4 3


Where am I now?

The wish list where do I want to be?

Your Business Idea

Articulate your e-commerce idea

Session 4 4


Planning and review

Learning from what other people do well

Learning from what other people do badly

On Session 1: Undercover Customer

Session 4 5


Shopcreator E-shop

• Held on a secure ASP (Application Service Provider)

• Minimum requirements– Connection to the Internet– Internet browser – Web E-mail address

Session 4


Who is using ShopCreator?

• Many well known and well established companies– ASDA Entertainment– Virgin Radio (thestuffwealllove.com)– Science Museum– National Railway Museum– …

Session 4 7


Building a Shopcreator Eshop

Steps:• Planning • Back Office and Store Front• Start up Configuration• Build the Catalogue• Build the Checkout• Brand the site

Session 4 8


Planning

• Have your business details ready• Draft the content of your business about us page• Have 3 – 4 products to enter into your catalogue • Collect a few notional product images• Design a simple classification system (index)• Plan: product information, payment methods,

delivery charges and methods, acceptable locations to take sales from and delivery

Session 4 9


Develop/publish cycle

Back Office (Administration view) Store Front

publish

1.Edit, Change, Add2.Publish Choose ‘Publish’

3. Switch to store view in second browser4. Use refresh button on your browser

5. Inspect Review6.Switch to administration window and continue….

http://www.shopcreator.com/

http://www.shopcreator.com/mall/yourstore

Session 4 10


Screen Elements

Footer details Page header

Button selection and renamed

Company Banner

Session 4 11


HTML Precautions

• HTML (Hypertext Mark-up Language) tells your web browser what the webpage should look like

• HTML tags look like this<p> </p> <h3> <and>they have special meaning

• Don’t use <> in any form or text when building your store

• Avoid: quotation mark “”, ampersand ~, hyphen and bracket

Session 4 12


Clear Browser Cache

• Browsers store pages in a local cache• When building in Shopcreator you want to see your latest

updates• Clear Cache:

MSIE5+:tools/Internet/options/general/temporary Internet Files press delete filesFirefox: tools/clear private data (or ctrl+shift+del)

• Server Refresh: settings/every visit to page• Use the refresh or reload button on browser to force load

Session 4 13


Build the Catalogue

• Start up configuration – E.g. Stock control, site currency, product options

• Simple index so add departments (name can be changed)

• Add product and product image

Session 4 14


• Follow the instructions in the E-shop guide

– Log on to Administration – Log on to Store Front – Think about classification and product information– Work through Start up Configuration– Build the Catalogue

Hands on Exercise 2-4

Session 4 15


Finally

• There is no total solution• E-commerce is evolving, organic, in the

process of becoming• There is a real frontier for explorers• Analysis is the key• Pay attention to the details

e-commerce applications building an e-shop

Documents