e-commerce business models some parting words on models
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E-Commerce E-Commerce Business Models Business Models
E-Commerce E-Commerce Business Models Business Models
Some parting words on models
Is it true that there is nothing new under the sun?
“The Truth about Internet Business Models: In the end, an e-business is just another business. “
16:35 16:35Prof. Sheizaf RafaeliE-Commerce2
16:35 16:35Prof. Sheizaf RafaeliE-Commerce3
מסחר אלקטרונימסחר אלקטרונימסחר אלקטרונימסחר אלקטרוני
16:35 16:35Prof. Sheizaf RafaeliE-Commerce4
Is it electronic mail? Is it electronic data interchange (EDI)? Is it video on demand? Is it home shopping? Is it home banking? Or online personal financial
information management? Is it electronic publishing? Is it interactive advertising and marketing? Is it a new methodology that shows how to
implement re-engineering and total quality
16:35 16:35Prof. Sheizaf RafaeliE-Commerce5
16:35 16:35Prof. Sheizaf RafaeliE-Commerce6
11 B2C B2C
Seller:- Digital Data
&Documents
- Multimedia Content
- Programs
- Collateral Information
Seller:- Digital Data
&Documents
- Multimedia Content
- Programs
- Collateral Information
Online
Transactions
Consumer:
- DigitalProducts
- Services
- Information
Consumer:
- DigitalProducts
- Services
- Information
Payment Flow
Information Flow
16:35 16:35Prof. Sheizaf RafaeliE-Commerce7
22 B2B B2B
Organization:- Purchase Orders
- Inventory Info.
- Production Schedules
- Product Info.
- Collateral Information
Organization:- Purchase Orders
- Inventory Info.
- Production Schedules
- Product Info.
- Collateral Information
Online
Transactions
Organization:- Purchase Orders
- Inventory Info.
- Production Schedules
- Product Info.
- Collateral Information
Organization:- Purchase Orders
- Inventory Info.
- Production Schedules
- Product Info.
- Collateral Information
Settlement
Information Flow
16:35 16:35Prof. Sheizaf RafaeliE-Commerce8
Web Model Types:Web Model Types:Web Model Types:Web Model Types:
..Brokerage ..Advertising
..Infomediary ..Merchant
..Manufacturer ..Affiliate ..Community
..Subscription ..Utility Michael Rappa’s resource:
http://ecommerce.ncsu.edu/business_models.html
16:35 16:35Prof. Sheizaf RafaeliE-Commerce9
Based on: B2B E-Commerce Hubs:Towards a Taxonomy of Business Models, Mohanbir Sawhney and Steven Kaplan. http://gsbwww.uchicago.edu/fac/steven.kaplan/research/taxonomy.pdf
16:35 16:35Prof. Sheizaf RafaeliE-Commerce10
16:35 16:35Prof. Sheizaf RafaeliE-Commerce11
Based on: B2B E-Commerce Hubs:Towards a Taxonomy of Business Models, Mohanbir Sawhney and Steven Kaplan. http://gsbwww.uchicago.edu/fac/steven.kaplan/research/taxonomy.pdf
16:35 16:35Prof. Sheizaf RafaeliE-Commerce12
33 Disintermediation - Disintermediation - InfomediationInfomediation
Producers:- Digital Data
&Documents
- Multimedia Content
- Collateral Information
- Customer Participation
Producers:- Digital Data
&Documents
- Multimedia Content
- Collateral Information
- Customer Participation
Online
Production
Process
Consumers:- Digital
Products
- Services
- Processed order
Consumers:- Digital
Products
- Services
- Processed order
Intermediaries
16:35 16:35Prof. Sheizaf RafaeliE-Commerce13
Electronic Commerce: Strategies and Models for Business-to-Business Trading by Paul Timmers, J. J. Timmers
16:35 16:35Prof. Sheizaf RafaeliE-Commerce14
16:35 16:35Prof. Sheizaf RafaeliE-Commerce15
Digital Darwinism : 7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy by Evan I. Schwartz
16:35 16:35Prof. Sheizaf RafaeliE-Commerce16
Schwartz’s Strategies:Schwartz’s Strategies:Digital Darwinism, The Great SortingDigital Darwinism, The Great SortingSchwartz’s Strategies:Schwartz’s Strategies:Digital Darwinism, The Great SortingDigital Darwinism, The Great Sorting
Brands that solve problems (compare Peapod, NetGrocer, Streamline, Yahoo)
Dynamic, fluctuating prices (auctions)
Affiliate marketing (non-pyramid multilevels)
Value bundlingNetwork
productionCybermediation
Real World integration
16:35 16:35Prof. Sheizaf RafaeliE-Commerce17
Shift Happens!Shift Happens!Shift Happens!Shift Happens!
Shift happens! That’s why Yahoo doesn’t just react to but actively goes abut causing such shifts. As a result, Yahoo often seems as if it is a solution brand that is constantly in frantic search of new problems to solve.
16:35 16:35Prof. Sheizaf RafaeliE-Commerce18
Shift Happens (2)!Shift Happens (2)!Shift Happens (2)!Shift Happens (2)!
It seems to be reinventing its brand every 90 days. Website directory, keyword search engine, personalized news service, virtual community with bulletin boards and chat, free e-mail service, series of city guides. Travel guide, personal finance center, Visa-sponsored e-shopping guide, building
storefronts...
16:35 16:35Prof. Sheizaf RafaeliE-Commerce19
… and not doing too badly
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Business Models for Electronic Marketshttp://www.electronicmarkets.org/netacademy/publications.nsf/all_pk/949/$file/v8n2_timmers.pdf?OpenElement&id=949
What’s your business model?http://www.eloquent.com/cgi/eloweb.dll?id=274-0
Intermediaries and CyberMediarieshttp://www.ascusc.org/jcmc/vol1/issue3/sarkar.html
Internet Business Model Patentshttp://www.jonesaskew.com/articles/99/s99modelpat.html
The B2B Boom – Business 2.0 9/99http://www.business2.com/index/0999/
The Journal of Computer-Mediated Communication (JCMC) http://www.ascusc.org/jcmc, http://jcmc.huji.ac.il