e-commerce : europe is the place to be!
TRANSCRIPT
The growth of the domestic marketwill slow down in the coming years
More and more
competitors
Economicalcrisis
Mature market
Context
> The US market
The big question
> US e-tailers need to find new markets
The best opportunity?
> The European market
Occidental culture and consumer behavior
494 millions inhabitants / 105 millions
cyberconsumers
Euro/dollar conversion rate
e-commerce market in 2007 :
$162 billion
Forecast : $506 billion in
2011
The European market
> A unique gathering of keys to success…
• On the other side of the Atlantic, a very similar market …
… with far better growth expected in the coming years
• How to…
– Acquire knowledge and insights on this market?
– Find the best partners to succeed in fulfillment, logistics, delivery,
payment processing and even marketing strategy?
– Deal with the local particularities of every single country in Europe?
– Get quickly in touch with the European key decision makers?
• You need :
– Experts on the European e-commerce market
– Reliable and trustworthy specialists
– Small team, agile and responsive, fully dedicated to you
The European market
> … but some concerns remain
• Who are we?
– Created in 2005 by two serial entrepreneurs on the online industry since 1995
(created a web agency, a B2C shopping portal and a European advertising
network)
– Agorad became the first independent French online media agency in 2007
– Agorad is specialized in e-commerce and ROI-based online marketing campaigns
– Fields of expertise : media buying, tracking , optimization, consulting, new
technologies, online strategies…
– Our clients are amongst the biggest players in Europe : 3suisses (Otto Group),
Intermarche, Yves Rocher…
• Agorad launches an innovative approach to help you successfully conquer
the European market
– Michael Amar, co-founder, is moving to Palo Alto in September 08, to open a US
office for Agorad
– The goal is to share our expertise, experience and connections to help the US e-
tailers have a complete view of this market and be able to take advantage of
every single opportunity
The European market
> Agorad is the right partner for you
Agorad for the US e-tailers
> Full service consulting
Sharper insight of the european market
• Topics:
– Juridical / legal issues
– Consumer behavior
– Industries analysis
– Advertising
– Marketing
– Fulfilment
– Emergent markets (eastern Europe…)
• Weekly/monthly reports :
– Market updates
– Competition analysis
– Forecasts
– Case studies
Agorad for the US e-tailers
> Market analysis
A local taskforce to shorten the time to market
• Enter the European market
– Recruit key people, executives to start and run the business in Europe
– Source the best technology and fulfillment providers
– Deal with local jurisdiction
– Reach the key organizations
• Strategic alliances
– Identify & sign the best partnerships
– Invest in companies, start-ups
– Create joint ventures
• Optimize your marketing efforts
– Media buying, PPC, affiliation on a ROI basis
– Negotiation of exclusive deals with the biggest portals
– Agorad is your externalized marketing department in Europe
Agorad for the US e-tailers
> Business Development
A clear vision of the European market
• Adapt the commercial and marketing policy to the specificities of each
country
– Language, consumer behavior, payment solutions
– Competitor marketing positioning
– Merchandising and promotional offers
• Prospective recommendations
– Markets evolution
– Impact of the European directives and laws
• Travels in Europe
– Meet the major e-tailers
– Meet the distance selling organizations & national retail federations
– Meet start-ups to invest in
– A dedicated blog can be setup to brainstorm before and after the trip
Agorad for the US e-tailers
> Strategy
> Collaboration tools
Secure Blog
WikiVideo
podcasts
Agorad for the US e-tailers
• A secured and specific blog,
– Benchmark, news, rumors…
– Prospective notes and thoughts
– Analysis and market data
• Some subjects that may interest you on a daily basis
– Retail
– Technology
– Media
– Customer acquisition
– CRM
– Design / Rich Media
• Video podcasts
– Monthly interviews with significant actors on the online market
– Merchant site video analysis
> Blog
Agorad for the US e-tailers
Michaël Amar / Founder
http://agoradusa.wordpress.com
> Contact us
Agorad for the US e-tailers