e-commerce: impacting the way we do business!? kip pendleton agristar global networks
Post on 19-Dec-2015
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TRANSCRIPT
What I Know…So Far Or For Now
• Connectivity is Frustrating
• Channels Count – Relationships Count
• Companies are trying to Cooperate/Collaborate
• Complexity results in Decision Making Timelines
Food & Feed: Under Radical Food & Feed: Under Radical ChangeChange
•Mad Cow
•GMO
•StarLink
•GoldKist Chickens
The Opportunity Ahead Is The Opportunity Ahead Is IntegratedIntegrated
E-Business
Training
E-Commerce
ProcurementCommunications
CRM/Database
24/7 ServiceProduct
Information
Business Focus 2001Business Focus 2001
1. Develop Core Internet Business– New Platform launched – Marketing services/Ads/Storefronts
2. Integrate with Retail Partners– Pilot Programs
3. Develop “Catalog” Business– Extend online to an off-line business
Monitor Compliance
Certification Specifications
Cu
stomer
Information Collection, Storage, Access, Analysis
Establish Producer Contracts Test
Test
Test
Elements of Certified SupplyElements of Certified Supply
Manage Delivery
from Farm
Separate, Store
Manage Delivery to ConsumerFarmer
The Future:The Future: Value Creation in a Global MarketplaceValue Creation in a Global Marketplace
Information
Consumption
Logistics, Production & Manufacturing
Technology
InformationInformation
• Cost per Information Dropping
• Ticket to game – consumer/market expectation
• Periods of value and no value
• Grain & Animal ID
TechnologyTechnology
• Communications – Streaming & Seamless
• Broad Band - Always on, two way & very fast – Hughes to personal
• Seamless - Blue Tooth
• New Technology – Knowledge Mapping
• ValiGen – DNA “snips”, 18 months, not GMO
ConsumptionConsumption
• Specific Quality
• Consistent Batch/Flow
• Specific Traits
• Closed loop systems
The Opportunity Ahead Is IntegratedThe Opportunity Ahead Is Integrated
E-Business
Training
E-Commerce
ProcurementCommunications
CRM/Database
24/7 ServiceProduct
Information
Logistics, Production & Logistics, Production & ManufacturingManufacturing
• Systems Approach that blurs Manufacturer, Producer & Channel
• Markets of Many• Information Links Year Round Provide
Market Value• Who You Are & What You Do Will
Create Opportunities• Storage & Movement
The Future of The Future of Technology & Technology &
How it will Change How it will Change AgricultureAgriculture