e-commerce: it's time to sell online
TRANSCRIPT
IT’S TIME TO SELL ONLINEE-COMMERCE IS BOOMING IN THE US
Consumers have become accustomed to doing their own research to get the maximum value out of the money spent.
With constant connectivity, devices provide context, helping retailers deliver relevant suggestions.
Word of mouth is not the only social force that shapes the popular and universal trend of today’s consumer market.
Customer reviews and opinions are provided and shared with millions of people.
“You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.”
- Paul Graham, Y COMBINATOR
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Shoppers used a mobile device instore to look up product reviews,compare prices, or find alternative
store locations
62%
Over half of smartphone users havemade a purchase online using theirmobile device in the last 6 months
10%
E-Commerce dollarscompromise 10% of
all retail revenue
80%
FROM WINDOW SHOPPING TO SCREEN SHOPPING
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The lines are blurring, as retailers innovatively integrate mobile into in-store experiences. The search element leads shoppers to store locations, directions, as well as available o�ers. Mobiles continue to aid customers in stores, as a map, a shopping list, a salesperson, and a product finder.
Digital options, such as 360 views, interactive video, and gestural controls, help bring the products alive on screen, attempting to close the gap between the on-screen image and the o�ine experience.
SCREEN SHOPPINGHOW OUR HABITS ARE CHANGING
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Smartphone users are making less weekly in-store purchases than 2010
73%
2010 2016
32%
THE SHIFT IN SHOPPING BEHAVIOUR
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99.1% of mobile shoppers also shop online and in-store
62% of mobile shoppers also shop via catalogues
MOBILE SHOPPERSARE THE MOST ENGAGED CONSUMERS
50% of smartphone users purchase home consumer electronics online
43% shop in-store
61% of smartphone users shop for gifts online
57% shop in-store
62% of smartphone users purchase entertainment products online
35% shop in-store
67% of smartphone users shop fashion merchandises in-store
52% shop online
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