E-COMMERCEMODULE-2

Traditional marketingMarket researchCustomer opinion and preferencesPublicity from pressAdvertising in the form of classifieds and

displaySales including distribution and

merchandisingCustomer service and support

Traditional marketingExpensiveTime consumingHIT & MISS quality

E-MarketingPower of online networks, computer

communications and digital interactive media to reach company’s marketing objective

Save moneyHelp stretch marketing budgetSave time and cut step from marketing

processInformation reach and interactive24*7 operation

E-advertisingWeb based advertisingPrefer to surf then watching TVDevelopment of search engineGlobal reach

Various meansE-mailBannersSkyscrapersBanner swappingMini sites, pop-ups and interstitials

E-Branding criteriaPowerful statement of quality

Element Meaning to customer

Differentiation How Product is unlike to others?

Relevance How product fits into my life?

Perceived value Is this product good?

Marketing strategies

Permission marketing strategiesBrand-Leveraging marketing strategiesAffiliate marketing strategiesViral marketing strategies

E-commerce security issues

internet is unregulated, unmanaged and uncontrolled

internet means that your internal IT and e-commerce systems are potentially accessible by anyoneISSUES COMMENT

Connection to the internet

PC network at risk

Unknown risk New methods of attacking

Customer privacy Should be protected

Goals of securityIntegrity-data sent and receivedConfidability-not accessible to othersAvailability-available to the people to whom it

is meant

Threats from hackers and the risks to businessdenial-of-service (DoS) attacksaccess to sensitive dataaltering your websitegaining access to financial information Viruses, Trojan horses, worms and botnetsImpact of a security incident on the

business direct financial loss as a consequence

of fraud or litigation unwelcome publicity criminal charges customer confidence is affected

Common e-commerce security controls

User authenticationA user name and password combinationauthentication tokendigital certificate A person's unique physical attributeAccess controlnetwork restrictionsindividuals are limitedrestrictions on what can be copied from the

systemlimits on the sending and receiving

Data encryptionFirewallAnti-virus softwareVirus alert services

EncryptionThe process of scrambling a message to ensure

data secrecyThe message is encoded and decoded by

electronic keyprivate key Public key

: Message before encryptionTo: xyz@uga.eduFrom: abc@uga.eduSubject: Money––––––––––––––––––––––––––––––xyz. The account code is 451-3329 and the

password is `meekatharra'I'll see you (and the money) at the airport this

Friday. abc

: Message before encryptionTo: xyz@uga.eduFrom: abc@uga.eduSubject: Money––––––––––––––––––––––––––––––xyz..

hEwDfOTG8eEvuiEBAf9rxBdHpgdq1g0gaIP7zm1OcHvWHtx+9++ip27q6vI

tjYbIUKDnGjV0sm2INWpcohrarI9S2xU6UcSPyFfumGs9pgAAAQ0euRGjZY RgIPE5DUHG

abc

What is a Firewall?A choke point of control and monitoring Interconnects networks with differing trustImposes restrictions on network services

only authorized traffic is allowed Auditing and controlling access

can implement alarms for abnormal behavior

Components of the firewallNetwork policyPermit any service unless it is expressly deniedDeny any service unless it is expressly permittedPacket filteringAdvance authenticationSmartcard, Authentication token, BiometricsApplication gateways

Filtering with incoming or outgoing interfacesPermits or denies certain services

Packet filtering

Firewalls - Application Level Gateway (or Proxy)

Application-Level FilteringHas full access to protocol

user requests service from proxy proxy validates request as legal then actions request and returns result to user

Need separate proxies for each service E.g., SMTP (E-Mail)NNTP (Net news)NTP (Network Time Protocol)custom services generally not supported

Electronic moneyElectronic funds transfer.introduced in the late 1960s.transactions must pass through the banking system. Digital cash.first issued in 1976 by the forerunner of Telecom

Italia.you can lose it or it can be stolen. Ecash. Digicash of Amsterdam has developed an ecash. digital bank account and ecash client software.Credit card.

E-Payment systemElectronic transaction of moneyServe customer at faster rate and at lower

costOnline payment categoryMicropayment - Transaction value < $5Consumer payment- $5< Tra. value < $500Business payment- Transaction value > $500Risk and E-payment system

Digital payment requirementAcceptabilityAnonymityConvertibilityEfficiencyIntegrationScalabilitySecurityReliability

Features of E-banking in IndiaCan access account at any timeCharge and credit card statementCan pay bills onlineCan download account transactionCan send E-mail to the bankCan phone banking

E-CRMThe aligning of business strategy with a

corporate structure of organization along with customer information and a supporting information technology of customer interactions so that promote a mutually beneficial relationship between customer and enterprise.

E-CRM-toolkitContent, Should delivering a content

customer wants to see.Storefront serviceE-mail managementCustomer managementE-marketingAssisted selling

CRM capabilities supported by Business operationConsumer survey and focus groupDelivering informationTracking promotional materialManaging couponsInvoicingFulfilling orders

CRM capabilities supported by Business ManagementManaging customer touchesManaging marketing campaignsMonitoring marketing campaign performanceManaging inventory levelsDriving contact center scriptsCapturing key performance metrics

CRM capabilities supported by Business intelligenceClick stream analysisMarket basket analysisCustomer segmentationCross selling analysisLifetime customer value analysisCustomer profilingFactor analysis

Customer life cycleA cyclic process of interactions between each

customer

Acquisition

Evaluation

ServiceRetention

Attrition

Consumers

supply chainProcurement planningProduction planningDemand planningInbound logisticsDistribution of productsCustomer services

E-supply chain managementSUPPLIERS

CUSTOMERS

procurement

Production Distribution

Electronic procurement

Production optimization

Distribution, sales and service co-ordination

SCM solution

Component Advanced scheduling and manufacturing

planning programDemand forecasting programTransportation programDistribution planning programOrder commitment

architecturecommit schedule make Deliver

Order commitment

Demand forecasting

Advanced scheduling

DistributionTransportation

Integrated E-SCM application

E-SCM advantagesGlobal trading capabilityGlobal knowledge exchangeCollaborative work flowEnterprise to enterprise connectivityRapid deployment and scalabilityReal time processingReturn on investmentWeb basedIt supports real time dataAccessible at any time

Trends in E-SCMTrends Characteristics

Consumer trends Speed of serviceIntegrated solutions

Service trends Convergence of salesEase of use

Organizational trends Becoming brand intensive Constant innovationEmployee retention

Enterprise technology trends Connect and co-operateInfrastructure convergence multichannel integration