- Framework

E-Commerce

12/5/2016 Group 2 2

New Delhi Institute of ManagementTughlakabad-New Delhi

2016--2018

361- Snehasish Mandal374- Shivam Kamra379- Shivam Negi397- Shivam Saraswat409- Gaurav Tripathy410- Shubhi Kain

• E-commerce (electronic commerce or EC) is the buyingand selling of goods and services, or the transmitting offunds or data, over an electronic network, primarily theinternet.

E-Commerce

12/5/2016 Group 2 3

1. Infrastructure

2. Services

3. Products and Structures

E-Commerce Framework

12/5/2016 Group 2 4

1. Marketing

2. Facilities

3. Customer Service

Infrastructure

12/5/2016 Group 2 5

4. Information Technology

5. Fulfillment

6. Finance and Administration

7. Human Resources

Infrastructure

12/5/2016 Group 2 6

Development Services

• Web & Mobile development

• CMS customization

• System Integration

• Custom Data reporting

• Social & Mobile Application

Services

Marketing Services

• Search Engine Optimization(SEO)

• E-Mail Marketing

• Web Analytics

• Social Media Management

• Market Place Management

12/5/2016 Group 2 7

Creative Services

• Web Design

• Digital Advertising

• Catalog Production

Services

Technology Services

• Payment Processing

• PCI Compliance

• Website performance

• Data Security

12/5/2016 Group 2 8

Site Structure

• Category/Sub-Category

• Products

• URLs

• Increase Your Organic Visibility

Site & Products Structure

12/5/2016 Group 2 9

Product Structure

• Display a Parent Category

• Place Sub Categories

• Introduce New Arrivals Category

• Display “Recently Viewed Products”

Products and Structures

12/5/2016 Group 2 10