e-epic business plan, january 2012
TRANSCRIPT
e-EPICBUSINESS PLAN PRESENTATION
About e-EPIC
• Mission Statement:‒ At e-EPIC, we aim to be a hero to our
customers by providing excellent electronic products and incomparable customer service.
• We achieve this through:‒ Setting goals based on collective values
‒ Meeting customer needs in an ever-changing market
‒ Hiring highly ethical and productive employees
The Team
John WheelerPresident & Chief Financial Officer
Patricia Stroman-BlanksVice President, Human Resources
Catherine TedrickVice President, Marketing
Julie VillanuevaVice President, Sales
Lisa WhaleyVice President, Manufacturing
Key Features of Business Plan
• Market Share
• Strategy
• Plans for Future
Business Strategy & Performance
• Improve marketing and expand advertising placement.
• Increase Research and Development
• Open sales office in Tokyo and expand offices in Toronto
• Expand sales and service force.
Financial & Market Performance
• Revenue
• Gross Profit Margin
• Net Income
• Earnings Per Share
Current Situation and the Market
• Develop quality computers that meet customer needs.
• Address current issues and effectively forecast future needs
• Executive Roles and Responsibilities based on:
– Strong leadership and communication skills.
– Professional expertise
– Shared visions
Lessons Learned
• Market fluctuates
• Need advertising specialist
• R&D must take priority for us to remain competitive
Improving Team Effectiveness
• Changes the team made were increased:– Communication
– Team member meetings
– Individual research and preparation for team meetings
• Impact of those changes – Tighter team
– Improved communication
– More efficient use of meeting time
e-EPIC Current Situation
• Changes in market conditions impacting growth plans
– Volatile market
– Competition
– Strategy
Competing in the Future
• Business Strategy:– Analyze competition
– Analyze marketplace
– SWOT analysis
• Marketing Strategy:– Remain visible
– Smart use of brand design (keep the need of customer in mind)
– Price aggressively
– Increase R&D
Competing in the Future (continued)
• Sales Strategy:– Increase production
– Increase our sales and service staff
– Increase web traffic
• Financial Strategy:– Maximize liquidity
– Increase profits
– Leverage debt to take advantages of opportunity
Evolving Management/Leadership
• Management Style
• Flexibility
• Unwavering Commitment
Tokyo, Toronto and Beyond…
• Sales Offices
• Research and Development
• Looking Toward the Future